{"id":32307,"date":"2022-07-23T11:23:00","date_gmt":"2022-07-23T11:23:00","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=32307"},"modified":"2022-07-23T11:23:01","modified_gmt":"2022-07-23T11:23:01","slug":"why-is-tiktok-so-popular","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/why-is-tiktok-so-popular","title":{"rendered":"Why is TikTok So Popular?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0a3d6b00429\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a0a3d6b00429\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0a3d6b00429\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/why-is-tiktok-so-popular\/#Why_is_TikTok_So_Popular\" title=\"Why is TikTok So Popular?\">Why is TikTok So Popular?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/why-is-tiktok-so-popular\/#Random_reinforcement\" title=\"Random reinforcement\">Random reinforcement<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/why-is-tiktok-so-popular\/#Platform-specific_trends\" title=\"Platform-specific trends\">Platform-specific trends<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/why-is-tiktok-so-popular\/#Learning_from_users\" title=\"Learning from users\">Learning from users<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/why-is-tiktok-so-popular\/#Costs\" title=\"Costs\">Costs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/why-is-tiktok-so-popular\/#Safety\" title=\"Safety\">Safety<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/why-is-tiktok-so-popular\/#Safety_of_minors\" title=\"Safety of minors\">Safety of minors<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/why-is-tiktok-so-popular\/#Safety_of_minors_on_TikTok\" title=\"Safety of minors on TikTok\">Safety of minors on TikTok<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Why_is_TikTok_So_Popular\"><\/span>Why is TikTok So Popular?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" alt=\"Why is TikTok so popular\" align=\"left\" style=\"max-height:226px; width:auto; max-width:35% height:auto; margin:0px 10px;\" src=\"https:\/\/i.imgur.com\/dfKQgCB.jpg\">  <\/p>\n<p>In just a few short months, TikTok has become one of the most popular social platforms, trailing behind Facebook, Google, Microsoft, Apple, Netflix, and Amazon. Its primary focus is to share videos of lip-syncing by people. The videos are then shared to other social networks, allowing celebrities and other influencers to gain exposure to a much wider audience and develop brand loyalty.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Random_reinforcement\"><\/span>Random reinforcement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The popularity of video apps like TikTok can be attributed to a psychological principle known as random reinforcement. This principle suggests that users enjoy TikTok videos because they cause their bodies to release endorphins, which lead to a greater desire to watch more content. This kind of reinforcement is in tune with the principle of intermittent reinforcement, which states that rewarding behavior with a small amount of effort can increase it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Platform-specific_trends\"><\/span>Platform-specific trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having more daily users than Twitter and Vine combined, you would think that TikTok is on the rise. However, these videos are not the only reason that the platform is so popular. Its algorithm works in mysterious ways and has been known to deliver content that feels relatable to users. For example, people who love cats, murder mysteries, or berries and cream are likely to form teams on the CatTok platform. The company behind TikTok has also been able to capitalize on these trends and market its products on the platform.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Learning_from_users\"><\/span>Learning from users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Social media platforms such as TikTok can be a great tool for learning. This video-sharing service lets users create and post short videos of 15 to 30 seconds about almost anything they can think of. In fact, with over 1 billion users, there is no shortage of learning content on TikTok. Here are some tips for utilizing the social media platform to your advantage. Read on to discover how. Listed below are some of the benefits of learning from TikTok users.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Costs\"><\/span>Costs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you begin planning your TikTok advertising campaign, you should consider the costs involved. This type of advertising requires a higher budget than Snapchat ads, and should be considered only if your aim is to target a certain demographic. There are a number of factors you need to consider, including your overall budget and the number of viewers you&#8217;re targeting. Listed below are the costs associated with TikTok advertising campaigns.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Safety\"><\/span>Safety<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the rise of social media, safety is an important topic. Teenagers want to fit in and win, but they don&#8217;t always have the maturity to make good decisions. Teens are particularly vulnerable to danger, and social media is under increasing pressure to keep it all safe and free of harmful content. TikTok has taken steps to keep users safe, including adding safety features and parental controls. Here are three tips to keep your kids safe on TikTok.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Safety_of_minors\"><\/span>Safety of minors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the biggest concerns about social networking sites such as TikTok is their potential to misuse the personal information of children. The European Union requires parents to give consent before they can process their children&#8217;s data. In June, the body that coordinates enforcement of E.U. data protection rules announced that it is reviewing TikTok&#8217;s practices. French and British privacy watchdogs have also announced that they are investigating the company.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Safety_of_minors_on_TikTok\"><\/span>Safety of minors on TikTok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several factors to consider when ensuring the safety of minors on TikTok. The platform recently fixed a bug that could allow it to access a user&#8217;s clipboard. Parents should be aware of this and take steps to protect their children&#8217;s privacy. Although this new update has improved the site&#8217;s privacy settings, parents should still take the appropriate precautions to ensure the safety of their children.<\/p>\n<p> <iframe allowfullscreen=\"true\" src=\"https:\/\/www.youtube.com\/embed\/b72HkiH0N4o\" frameborder=\"0\" height=\"307\" width=\"549\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why is TikTok So Popular? In just a few short months, TikTok has become one of the most popular social platforms, trailing behind Facebook, Google, Microsoft, Apple, Netflix, and Amazon. Its primary focus is to share videos of lip-syncing by people. The videos are then shared to other social networks, allowing celebrities and other influencers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33222,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why is TikTok So Popular? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/why-is-tiktok-so-popular\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why is TikTok So Popular?\" \/>\n<meta property=\"og:description\" content=\"Why is TikTok So Popular? 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