{"id":32212,"date":"2022-07-23T11:19:58","date_gmt":"2022-07-23T11:19:58","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=32212"},"modified":"2022-07-23T11:19:58","modified_gmt":"2022-07-23T11:19:58","slug":"is-tiktok-good-for-small-business","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/is-tiktok-good-for-small-business","title":{"rendered":"Is TikTok Good For Small Business?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dee21091dba\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69dee21091dba\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dee21091dba\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-small-business\/#Is_TikTok_Good_For_Small_Business\" title=\"Is TikTok Good For Small Business?\">Is TikTok Good For Small Business?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-small-business\/#Time-lapse_videos\" title=\"Time-lapse videos\">Time-lapse videos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-small-business\/#Cute_animal_videos\" title=\"Cute animal videos\">Cute animal videos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-small-business\/#Dramatic_before-and-after_changes\" title=\"Dramatic before-and-after changes\">Dramatic before-and-after changes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-small-business\/#Sponsored_hashtag_challenges\" title=\"Sponsored hashtag challenges\">Sponsored hashtag challenges<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-small-business\/#Analytics\" title=\"Analytics\">Analytics<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Is_TikTok_Good_For_Small_Business\"><\/span>Is TikTok Good For Small Business?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/Ms6LIUg.jpg\" alt=\"Is TikTok good for small business\" align=\"right\" style=\"margin:0px 10px; max-height:212px; width:auto; height:auto; max-width:41%\">  <\/p>\n<p>If you want to use TikTok for marketing your small business, there are several ways to do so. Sponsored hashtag challenges are a good way to promote your brand, as they link to your brand&#8217;s video. TopView Ads, 60-second videos that run directly after opening the TikTok app, are another option. TopTikTok videos are guaranteed to be seen in the app, so they are a great way to get noticed by the community. Trends are a big part of TikTok culture, and the most popular content is usually a spinoff of a trend. Your ad should feel as natural as possible &#8211; if it&#8217;s funny, in-style, and eye-catching, it&#8217;s going to get shared.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Time-lapse_videos\"><\/span>Time-lapse videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Why are time-lapse videos good for small businesses? Well, they can show changes in a company&#8217;s environment, product, or story over time. Not only can they show the progression of a business, they can be a great promotional tool as well. Here are some tips for creating time-lapse videos for your small business:<\/p>\n<p>Create fun content. The video format is a popular choice on TikTok, and a chiropractor may want to post a cute video of their staff cracking backs. Similarly, a bakery or small business can share a time-lapse of the production process for a new product. These videos are great for building excitement among customers. They also make a great way to share product manufacturing and community donations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cute_animal_videos\"><\/span>Cute animal videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to creating content for TikTok, cute animal videos are one of the hottest trends. With more than 2 million followers and a large following, these videos have the potential to become viral content for your business. You can also use them as a way to promote your products and services. There are many ways to make your videos stand out and be noticed. Check out these five effective tips.<\/p>\n<p>o Introduce your team, or the family that runs the business. Show off your company name or explain how you got the idea for your company name. It also gives you a chance to showcase your adorable pets. Your customers will be more likely to want to purchase your products and services when they see cute animals. If you are a family business, you can use videos of your pets, which will also add a personal touch to your business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dramatic_before-and-after_changes\"><\/span>Dramatic before-and-after changes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In a recent interview with Forbes, CEO of TikTok, Kevin Mayer, said he was surprised that Trump&#8217;s executive order to ban the app would be so widely ignored. The company had previously denied sharing user data with China and has since hired Mayer as CEO, who helped orchestrate Disney&#8217;s acquisitions and launch of Disney+ streaming service. Though Disney initially passed on Mayer, it subsequently hired him to run the streaming service. However, the company stayed out of Trump&#8217;s second executive order because it was worried about the election and the possibility of Democrat Joe Biden becoming president.<\/p>\n<p>The growth of TikTok has been remarkable. The platform has seen a dramatic change in its marketing. Businesses always follow the online behavior of their customers, and the rise of TikTok as a marketing platform has been nothing short of phenomenal. It is not surprising to see big name brands participating in the platform, which boosts sales. While this trend might be a new development for small businesses, it is already showing significant results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sponsored_hashtag_challenges\"><\/span>Sponsored hashtag challenges<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are a small business owner, sponsoring a hashtag challenge on TikTok can be a great way to get more traffic, brand awareness, and sales. TikTok users like to see brands get in on popular trends and put a spin on them. Brands can join a hashtag challenge by participating in one, or they can make their own. Check out TikTok&#8217;s Discovery Page for inspiration. Chipotle, for example, joined TikTok in 2018. Their hashtag challenges have become an instant viral sensation.<\/p>\n<p>Another way to leverage hashtags for marketing on TikTok is by creating a calendar. Setting up a calendar ahead of time allows you to create content that will reach your target audience. This prevents you from scrambling to find content last-minute. TikTok&#8217;s algorithm makes it valuable for marketing, but you must understand how it works. For example, hashtag challenges can boost your posts&#8217; visibility in the For You section, where users spend most of their time. Using hashtags will help you boost your visibility on the platform and increase your chances of becoming viral.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analytics\"><\/span>Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The analytics section of TikTok gives you valuable information about your audience. You can view activity in terms of hours of the day, as well as hourly data on other days. If your video isn&#8217;t performing as well as you&#8217;d like, consider changing your post schedule or repurposing it. The data visualization feature in the Followers tab allows you to see your audience by location, gender, and TikTok activity. You can also see which videos and sounds are most popular with your audience.<\/p>\n<p>You can also view the total number of views for each video. This data is useful for tracking your audience&#8217;s growth over a certain period. TikTok also shows you how many views a video has received. In other words, your videos are more popular when they get more views. If your content attracts more attention, this information can help you create new content. This information can also help you collaborate with other creators and increase your following.<\/p>\n<p> <iframe frameborder=\"0\" height=\"253\" src=\"https:\/\/www.youtube.com\/embed\/G0Csriaiqnc\" allowfullscreen=\"true\" width=\"452\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is TikTok Good For Small Business? If you want to use TikTok for marketing your small business, there are several ways to do so. Sponsored hashtag challenges are a good way to promote your brand, as they link to your brand&#8217;s video. TopView Ads, 60-second videos that run directly after opening the TikTok app, are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33262,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is TikTok Good For Small Business? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-small-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is TikTok Good For Small Business?\" \/>\n<meta property=\"og:description\" content=\"Is TikTok Good For Small Business? 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