{"id":32165,"date":"2022-07-23T11:19:52","date_gmt":"2022-07-23T11:19:52","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=32165"},"modified":"2022-07-23T11:19:53","modified_gmt":"2022-07-23T11:19:53","slug":"five-tips-to-make-the-most-of-the-ocean-spray-tiktok-campaign","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/five-tips-to-make-the-most-of-the-ocean-spray-tiktok-campaign","title":{"rendered":"Five Tips to Make the Most of the Ocean Spray TikTok Campaign"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1e9018122f8\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a1e9018122f8\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1e9018122f8\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/five-tips-to-make-the-most-of-the-ocean-spray-tiktok-campaign\/#Five_Tips_to_Make_the_Most_of_the_Ocean_Spray_TikTok_Campaign\" title=\"Five Tips to Make the Most of the Ocean Spray TikTok Campaign\">Five Tips to Make the Most of the Ocean Spray TikTok Campaign<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/five-tips-to-make-the-most-of-the-ocean-spray-tiktok-campaign\/#Nathan_Apodacas_TikTok\" title=\"Nathan Apodaca&#8217;s TikTok\">Nathan Apodaca&#8217;s TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/five-tips-to-make-the-most-of-the-ocean-spray-tiktok-campaign\/#Ocean_Sprays_TikTok\" title=\"Ocean Spray&#8217;s TikTok\">Ocean Spray&#8217;s TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/five-tips-to-make-the-most-of-the-ocean-spray-tiktok-campaign\/#Nissan_Frontier_Pro-4X\" title=\"Nissan Frontier Pro-4X\">Nissan Frontier Pro-4X<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/five-tips-to-make-the-most-of-the-ocean-spray-tiktok-campaign\/#Longboard\" title=\"Longboard\">Longboard<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/five-tips-to-make-the-most-of-the-ocean-spray-tiktok-campaign\/#Fleetwood_Mac_song\" title=\"Fleetwood Mac song\">Fleetwood Mac song<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Five_Tips_to_Make_the_Most_of_the_Ocean_Spray_TikTok_Campaign\"><\/span>Five Tips to Make the Most of the Ocean Spray TikTok Campaign<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" alt=\"What is the Ocean Spray TikTok\" style=\"height:auto; max-width:30% margin:0px 10px; width:auto; max-height:261px;\" align=\"left\" src=\"https:\/\/i.imgur.com\/9SOryMz.png\">  <\/p>\n<p>You may have heard about the ocean spray campaign on social media, but what is it really all about? Here&#8217;s an in-depth look at Nathan Apodaca&#8217;s TikTok video and its brand strategy. In addition, you&#8217;ll learn about Ocean Spray&#8217;s Nissan Frontier Pro-4X and Longboard. You&#8217;ll also get to know more about Nathan, who is a regular person who shares his experiences.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nathan_Apodacas_TikTok\"><\/span>Nathan Apodaca&#8217;s TikTok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After gaining initial buzz on TikTok and Twitter, Nathan Apodaca&#8217;s Ocean Spray video has been viewed over 48 million times. Apodaca lip-syncs to the iconic song while skateboarding on the highway. The TikTok video has become a viral sensation during this election season, but he hasn&#8217;t given up hope. He&#8217;s still going to keep creating more videos to raise awareness about the brand.<\/p>\n<p>Despite the challenges TikTok faces in the U.S., the TikTok community knows a vibe when they see it, and one video can inspire an entire moment in pop culture. One such TikTok video, which features longtime Ocean Spray executive Nathan Apodaca, is inspired by a fleetwood Mac song and skateboarding. The video has racked up more than 46 million views on YouTube and 8 million on social media. Meanwhile, the song&#8217;s popularity has grown to the point where Stevie Nicks has joined in the #DreamsChallenge.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ocean_Sprays_TikTok\"><\/span>Ocean Spray&#8217;s TikTok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite the company&#8217;s 90-year-old heritage, Ocean Spray has managed to ride the viral wave of TikTok videos. The video was created by a potato worker in Idaho, and has been viewed 46 million times and shared endlessly. It features an adorable ode to Ocean Spray cranberry juice. This viral moment could lead to even bigger things for Ocean Spray. Here are five tips that could help them make the most of this viral moment.<\/p>\n<p>The video quickly gained a huge following online, and the company was able to surprise Apodaca with a truck full of their popular drinks. The ad landed on the website of a musician named Mick Fleetwood, who had come across the TikTok video. Other celebrities and artists have also recreated the viral videos in various ways. Ocean Spray&#8217;s TikTok video has even received praise from Fleetwood Mac&#8217;s drummer, Mick Fleetwood.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nissan_Frontier_Pro-4X\"><\/span>Nissan Frontier Pro-4X<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The &#8216;Doggface&#8217; of TikTok has earned himself the title of Idaho&#8217;s most famous YouTuber. He recently got a brand new Nissan Frontier PRO-4X 4WD Crew Cab and is using it to raise money for the homeless in his home state. Thanks to the Ocean Spray company, he can now drive around in style, thanks to the donation of a brand new truck.<\/p>\n<p>The video was posted on TikTok, a popular video-sharing app, by 420DoggFace208. Apodaca lip-synced to Fleetwood Mac&#8217;s &#8220;Dreams&#8221; and received more than 26 million views. In turn, Ocean Spray provided him with a brand new 2020 Nissan Frontier Pro-4X. The vehicle is equipped with a 3.8-liter V6 engine, a new nine-speed gearbox, and loud Pro-4X graphics.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Longboard\"><\/span>Longboard<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#8217;s hard to say if the viral popularity of Ocean Spray&#8217;s TikTok Longboard is the cause of its cult following, but one thing is for sure: the brand&#8217;s logo is on the board! And, the company didn&#8217;t let that stop it from giving back. After all, Mick Fleetwood and Dr. Phil also created a version of the video. Ocean Spray&#8217;s CEO even got involved!<\/p>\n<p>Nathan Apodaca&#8217;s truck broke down on his way to work. Instead of being late to work, he grabbed his longboard and went to work. He also carried a bottle of Ocean Spray Cran-Raspberry juice. He hoped to deal with the problem after work, so he took the bottle with him. This video went viral, earning millions of views and spreading all over social media.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Fleetwood_Mac_song\"><\/span>Fleetwood Mac song<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While lip-syncing to the Fleetwood Mac song &#8220;Dreams&#8221; on TikTok, Nathan Apodaca was able to get the company&#8217;s attention. The brand responded by buying him a new truck and filling its bed with bottles of its juice. Apodaca&#8217;s video received over 27 million views and has become a viral sensation. But is the Ocean Spray company really interested in him?<\/p>\n<p>The band&#8217;s new single &#8220;Dreams&#8221; soared to No. 1 on the US Billboard Hot 100 chart last month. Its viral video pushed &#8220;Dreams&#8221; into the Top 10 on Spotify&#8217;s global chart and into the top twenty on Apple Music&#8217;s U.S. daily chart. Meanwhile, it landed at No. 2 on the UK&#8217;s Digital Singles Chart, and has since gone on to go platinum.<\/p>\n<p> <iframe width=\"478\" src=\"https:\/\/www.youtube.com\/embed\/OtzVKUCZE5w\" frameborder=\"0\" allowfullscreen=\"true\" height=\"267\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Five Tips to Make the Most of the Ocean Spray TikTok Campaign You may have heard about the ocean spray campaign on social media, but what is it really all about? Here&#8217;s an in-depth look at Nathan Apodaca&#8217;s TikTok video and its brand strategy. In addition, you&#8217;ll learn about Ocean Spray&#8217;s Nissan Frontier Pro-4X and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33292,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five Tips to Make the Most of the Ocean Spray TikTok Campaign - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/five-tips-to-make-the-most-of-the-ocean-spray-tiktok-campaign\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Five Tips to Make the Most of the Ocean Spray TikTok Campaign\" \/>\n<meta property=\"og:description\" content=\"Five Tips to Make the Most of the Ocean Spray TikTok Campaign You may have heard about the ocean spray campaign on social media, but what is it really all about? 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In addition, you&#8217;ll learn about Ocean Spray&#8217;s Nissan Frontier Pro-4X and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/five-tips-to-make-the-most-of-the-ocean-spray-tiktok-campaign\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-23T11:19:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-23T11:19:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Five-Tips-to-Make-the-Most-of-the-Ocean-Spray-TikTok-Campaign_32165.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/five-tips-to-make-the-most-of-the-ocean-spray-tiktok-campaign\",\"url\":\"https:\/\/zeru.com\/blog\/five-tips-to-make-the-most-of-the-ocean-spray-tiktok-campaign\",\"name\":\"Five Tips to Make the Most of the Ocean Spray TikTok Campaign - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-23T11:19:52+00:00\",\"dateModified\":\"2022-07-23T11:19:53+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/five-tips-to-make-the-most-of-the-ocean-spray-tiktok-campaign#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/five-tips-to-make-the-most-of-the-ocean-spray-tiktok-campaign\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/five-tips-to-make-the-most-of-the-ocean-spray-tiktok-campaign#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Five Tips to Make the Most of the Ocean Spray TikTok Campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. 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