{"id":31633,"date":"2022-07-23T10:53:11","date_gmt":"2022-07-23T10:53:11","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=31633"},"modified":"2022-07-23T10:53:11","modified_gmt":"2022-07-23T10:53:11","slug":"is-tiktok-still-popular-in-2022","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022","title":{"rendered":"Is TikTok Still Popular in 2022?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3209fb42b67\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a3209fb42b67\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3209fb42b67\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022\/#Is_TikTok_Still_Popular_in_2022\" title=\"Is TikTok Still Popular in 2022?\">Is TikTok Still Popular in 2022?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022\/#TikToks_user_base_is_aging_up\" title=\"TikTok&#8217;s user base is aging up\">TikTok&#8217;s user base is aging up<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022\/#Its_revenue_from_in-app_purchases\" title=\"Its revenue from in-app purchases\">Its revenue from in-app purchases<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022\/#Its_reach_varies_by_country\" title=\"Its reach varies by country\">Its reach varies by country<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022\/#Its_content_trends\" title=\"Its content trends\">Its content trends<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022\/#Its_influencers\" title=\"Its influencers\">Its influencers<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Is_TikTok_Still_Popular_in_2022\"><\/span>Is TikTok Still Popular in 2022?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" align=\"right\" src=\"https:\/\/i.imgur.com\/UP018QF.jpg\" style=\"max-width:35% margin:0px 10px; max-height:294px; height:auto; width:auto;\" alt=\"Is TikTok still popular 2022\"> <\/p>\n<p>If you&#8217;re wondering, &#8220;Is TikTok still popular in 2022?&#8221; you&#8217;ve come to the right place. This article covers such topics as TikTok&#8217;s user base, in-app purchases, content trends, and more. If you&#8217;re wondering, &#8220;Is TikTok still popular in 2022?&#8221; you&#8217;re not alone. In fact, it seems like a popular app is only getting bigger and better. Read on to find out why!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikToks_user_base_is_aging_up\"><\/span>TikTok&#8217;s user base is aging up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is a growing concern that TikTok&#8217;s user base is getting older. This is due to the fact that nearly half of US users are above the age of 25 and earn at least $100,000 a year. That being said, just because the user base is aging up doesn&#8217;t mean that the people who love it are losing their passion for it. TikTok has found a niche in the hearts of aging teens, as well as young adults. According to Pew Research, nearly half of TikTok users are female. Sixty percent of adult females and seventeen percent of adult males say they use the app.<\/p>\n<p>According to Statista, TikTok has more than one billion monthly active users. This is far from YouTube, Instagram, or Facebook, but it&#8217;s still a lot of people. According to the same data, TikTok&#8217;s US user base is aging up. Forty percent of users are under 30, and twenty-three percent are between the ages of thirty and 49. Only 12% of users are over 50.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_revenue_from_in-app_purchases\"><\/span>Its revenue from in-app purchases<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>By the year 2022, TikTok is on track to triple its revenue from advertising and in-app purchases, and this will outpace the combined sales of all of its competitors. The company, which is owned by Chinese firm ByteDance, already has a billion users and is quickly expanding its user base. To be sure, the company must be careful with its advertisements, as they could end up alienating younger users, and that may negatively impact user creativity.<\/p>\n<p>Although TikTok is considered an ad-supported app, its revenue from in-app purchases has been steadily increasing in recent years. According to Sensor Tower&#8217;s June 28th update, the company&#8217;s users will spend $1.7 billion on in-app purchases in 2022, up from just over $1 billion in February 2020. The app&#8217;s revenue is now almost twice as high as that of its nearest competitor, YouTube.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_reach_varies_by_country\"><\/span>Its reach varies by country<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Conflict has spread throughout Somalia, with more than 220,000 people displaced by the conflict in 2021, compared to more than 330,000 before the military came to power. Conflict-related violence has also posed a major challenge for humanitarian assistance, with bureaucratic and administrative barriers making it difficult to reach the most vulnerable. A delayed election could also spark additional displacement and violence. Environmental shocks could also put millions of people at risk for food insecurity and malnutrition. In addition to conflicts, extreme humanitarian access to health services will continue to be a challenge.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_content_trends\"><\/span>Its content trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is a big fad developing right now among TikTok creators to create and upload videos with music. This trend may not last long, but there is a chance that it will continue to grow. It is not unusual to see videos with music and lyrics synchronized to the music. Although this might sound like a bit of a stretch, many TikTok creators are doing this to increase their following.<\/p>\n<p>Another trend that is gaining popularity in the social media site is a series of videos that show where the creator is located. These videos feature various places and are a perfect way to highlight their product features. The trend may also prove useful for travel operators who use TikTok to show off their destinations. The videos should include the activity, location, and thought process of the person in the video, as well as a good caption.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_influencers\"><\/span>Its influencers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to influencers, the social network TikTok has no shortage of them. Despite its relatively new platform, it&#8217;s already garnering huge attention from big names. These influencers range from models and musicians to social media personalities. Let&#8217;s take a look at some of them and where their popularity is likely to go next. Here&#8217;s a closer look at each of them!<\/p>\n<p>Bella &#8211; The American-Lebanese YouTube personality who first rose to fame on Vine for lip-synching videos has quickly gone from being an underground star to becoming one of TikTok&#8217;s top stars. Although she&#8217;s not particularly good at social media, she&#8217;s found an audience through TikTok. Her videos have gone viral and have earned her tens of millions of followers.<\/p>\n<p> <iframe height=\"241\" width=\"431\" frameborder=\"0\" allowfullscreen=\"true\" src=\"https:\/\/www.youtube.com\/embed\/_iOJ9S3UXCg\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is TikTok Still Popular in 2022? If you&#8217;re wondering, &#8220;Is TikTok still popular in 2022?&#8221; you&#8217;ve come to the right place. This article covers such topics as TikTok&#8217;s user base, in-app purchases, content trends, and more. If you&#8217;re wondering, &#8220;Is TikTok still popular in 2022?&#8221; you&#8217;re not alone. In fact, it seems like a popular [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33553,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is TikTok Still Popular in 2022? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is TikTok Still Popular in 2022?\" \/>\n<meta property=\"og:description\" content=\"Is TikTok Still Popular in 2022? If you&#8217;re wondering, &#8220;Is TikTok still popular in 2022?&#8221; you&#8217;ve come to the right place. This article covers such topics as TikTok&#8217;s user base, in-app purchases, content trends, and more. If you&#8217;re wondering, &#8220;Is TikTok still popular in 2022?&#8221; you&#8217;re not alone. In fact, it seems like a popular [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-23T10:53:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Is-TikTok-Still-Popular-in-2022_31633.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1183\" \/>\n\t<meta property=\"og:image:height\" content=\"662\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022\",\"url\":\"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022\",\"name\":\"Is TikTok Still Popular in 2022? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-23T10:53:11+00:00\",\"dateModified\":\"2022-07-23T10:53:11+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is TikTok Still Popular in 2022?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Is TikTok Still Popular in 2022? - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022","og_locale":"en_US","og_type":"article","og_title":"Is TikTok Still Popular in 2022?","og_description":"Is TikTok Still Popular in 2022? If you&#8217;re wondering, &#8220;Is TikTok still popular in 2022?&#8221; you&#8217;ve come to the right place. This article covers such topics as TikTok&#8217;s user base, in-app purchases, content trends, and more. If you&#8217;re wondering, &#8220;Is TikTok still popular in 2022?&#8221; you&#8217;re not alone. In fact, it seems like a popular [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022","og_site_name":"Zeru","article_published_time":"2022-07-23T10:53:11+00:00","og_image":[{"width":1183,"height":662,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Is-TikTok-Still-Popular-in-2022_31633.png","type":"image\/png"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022","url":"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022","name":"Is TikTok Still Popular in 2022? - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-23T10:53:11+00:00","dateModified":"2022-07-23T10:53:11+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/is-tiktok-still-popular-in-2022#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"Is TikTok Still Popular in 2022?"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/31633"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=31633"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/31633\/revisions"}],"predecessor-version":[{"id":31637,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/31633\/revisions\/31637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/33553"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=31633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=31633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=31633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}