{"id":31607,"date":"2022-07-23T10:53:07","date_gmt":"2022-07-23T10:53:07","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=31607"},"modified":"2022-07-23T10:53:09","modified_gmt":"2022-07-23T10:53:09","slug":"is-tiktok-good-for-artists","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists","title":{"rendered":"Is TikTok Good For Artists?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a67b66f9e6ee\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a67b66f9e6ee\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a67b66f9e6ee\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists\/#Is_TikTok_Good_For_Artists\" title=\"Is TikTok Good For Artists?\">Is TikTok Good For Artists?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists\/#TikTok_is_a_social_media_platform_for_artists\" title=\"TikTok is a social media platform for artists\">TikTok is a social media platform for artists<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists\/#It_allows_artists_to_reach_a_large_audience\" title=\"It allows artists to reach a large audience\">It allows artists to reach a large audience<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists\/#It_allows_artists_to_create_user-generated_video_challenges\" title=\"It allows artists to create user-generated video challenges\">It allows artists to create user-generated video challenges<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Is_TikTok_Good_For_Artists\"><\/span>Is TikTok Good For Artists?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" style=\"max-height:307px; width:auto; max-width:44% height:auto; margin:0px 10px;\" src=\"https:\/\/i.imgur.com\/FjeLMYD.jpg\" align=\"left\" alt=\"Is TikTok good for artists\"> <\/p>\n<p>If you&#8217;re a creative person, you&#8217;ve probably wondered, Is TikTok good for artists?! Basically, it&#8217;s an app that allows you to share videos to a massive audience. Not only that, but you can also create user-generated video challenges. That&#8217;s right, anyone can become an artist with this app! It&#8217;s a win-win situation for both creators and audiences, and it&#8217;s free to use.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_is_a_social_media_platform_for_artists\"><\/span>TikTok is a social media platform for artists<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the number of social media users grows, artists are looking for new ways to reach their audiences. Social media platforms such as YouTube and Instagram are not thriving when it comes to fair exposure, as they&#8217;re laden with paid advertisements. Facebook continues to experience declines in artistic exposure, and its algorithm is known to compress images. TikTok is a social media platform that relies on content and is more approachable for artists. With its interactive platform and simple interface, TikTok helps artists introduce their work to a new audience.<\/p>\n<p>The platform is rapidly growing in popularity, with users from more than 150 countries and 75 languages. Most users on the platform are 16-25-year-olds, and TikTok claims to have more than 100 million active users. Just a year and a half ago, the app only had 26.7 million users. Now, there are more than 100 million users on the platform, which is staggering growth. Artists can become overnight sensations on TikTok if they know how to use the platform correctly.<\/p>\n<p>While many social media networks allow people to share content on their profiles, TikTok encourages users to create their own content. In fact, over half of the users on TikTok are content creators. With its easy-to-use interface, users can consume vast amounts of content in no time. TikTok allows artists to engage with their audience through real-time content and to express themselves creatively.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_allows_artists_to_reach_a_large_audience\"><\/span>It allows artists to reach a large audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Artists can use TikTok to connect with a large audience. The site allows artists to post clips of their music, enabling them to gain exposure before major streaming services release the songs. In addition, TikTok can potentially be used as a live-streaming platform, with a per-user watch time comparable to that of YouTube. There have been some live shows hosted on TikTok in Korea.<\/p>\n<p>The most effective way to reach a large audience on TikTok is to be authentic. Many artists have achieved success with this platform without spending a lot of money on high-quality production value or flashy gimmicks. Moreover, the site has a network of influential users, who leverage their social media following to start trends and promote products. By working with an influencer, you can promote your music on TikTok and gain a large audience without spending much.<\/p>\n<p>TikTok allows artists to reach tens of millions of users. With the help of TikTok&#8217;s algorithm, artists can post videos and add music. These videos can go viral, reaching billions of users. Artists can create a new video every day and get it broadcasted to their audience. TikTok has a music operations team that proactively manages the relationship between artists and label executives. The team is responsible for monitoring trends and applying new keywords to make their music discoverable.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_allows_artists_to_create_user-generated_video_challenges\"><\/span>It allows artists to create user-generated video challenges<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For a long-lasting impact on your career, a TikTok campaign should be part of your overall content strategy. This will help you determine which content strategies will be most effective for your audience and will save you both time and money. Artists can also use TikTok as a platform to create user-generated challenges. This can quickly become viral for an artist&#8217;s video.<\/p>\n<p>To create user-generated video challenges on TikTok, you must first know the platform. The platform is popular with teens and young adults and has an audience of more than a billion users. You can create user-generated challenges to promote your brand. For example, Justin Beiber used #yummychallenge to promote his song &#8216;Yummy.&#8217; To create the challenge, users had to create a dance routine featuring a Yummy song, as well as post a video of a delicious-looking food.<\/p>\n<p>Some labels have launched user-generated video challenges with their artists. Pearpop and Preffy have built community communities where users of all sizes can create user-generated videos and get paid on a sliding scale for participating. Many record labels monitor TikTok closely and are willing to fan the flames of popular songs. With this new tool, artists can now create user-generated video challenges aimed at their target audience and profitably.<\/p>\n<p> <iframe height=\"257\" width=\"460\" allowfullscreen=\"true\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/vQe9ewtdps8\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is TikTok Good For Artists? If you&#8217;re a creative person, you&#8217;ve probably wondered, Is TikTok good for artists?! Basically, it&#8217;s an app that allows you to share videos to a massive audience. Not only that, but you can also create user-generated video challenges. That&#8217;s right, anyone can become an artist with this app! It&#8217;s a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33572,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is TikTok Good For Artists? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is TikTok Good For Artists?\" \/>\n<meta property=\"og:description\" content=\"Is TikTok Good For Artists? If you&#8217;re a creative person, you&#8217;ve probably wondered, Is TikTok good for artists?! Basically, it&#8217;s an app that allows you to share videos to a massive audience. Not only that, but you can also create user-generated video challenges. That&#8217;s right, anyone can become an artist with this app! It&#8217;s a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-23T10:53:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-23T10:53:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Is-TikTok-Good-For-Artists_31607.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"401\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists\",\"url\":\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists\",\"name\":\"Is TikTok Good For Artists? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-23T10:53:07+00:00\",\"dateModified\":\"2022-07-23T10:53:09+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is TikTok Good For Artists?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Is TikTok Good For Artists? - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists","og_locale":"en_US","og_type":"article","og_title":"Is TikTok Good For Artists?","og_description":"Is TikTok Good For Artists? If you&#8217;re a creative person, you&#8217;ve probably wondered, Is TikTok good for artists?! Basically, it&#8217;s an app that allows you to share videos to a massive audience. Not only that, but you can also create user-generated video challenges. That&#8217;s right, anyone can become an artist with this app! It&#8217;s a [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists","og_site_name":"Zeru","article_published_time":"2022-07-23T10:53:07+00:00","article_modified_time":"2022-07-23T10:53:09+00:00","og_image":[{"width":1080,"height":401,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Is-TikTok-Good-For-Artists_31607.jpg","type":"image\/jpeg"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists","url":"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists","name":"Is TikTok Good For Artists? - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-23T10:53:07+00:00","dateModified":"2022-07-23T10:53:09+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/is-tiktok-good-for-artists#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"Is TikTok Good For Artists?"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/31607"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=31607"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/31607\/revisions"}],"predecessor-version":[{"id":31611,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/31607\/revisions\/31611"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/33572"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=31607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=31607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=31607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}