{"id":31551,"date":"2022-07-23T10:50:56","date_gmt":"2022-07-23T10:50:56","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=31551"},"modified":"2022-07-23T10:50:56","modified_gmt":"2022-07-23T10:50:56","slug":"why-musically-changed-to-tiktok","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/why-musically-changed-to-tiktok","title":{"rendered":"Why Musically Changed to TikTok?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f6dfbbc7b14\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69f6dfbbc7b14\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f6dfbbc7b14\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/why-musically-changed-to-tiktok\/#Why_Musically_Changed_to_TikTok\" title=\"Why Musically Changed to TikTok?\">Why Musically Changed to TikTok?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/why-musically-changed-to-tiktok\/#Duyin\" title=\"Duyin\">Duyin<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/why-musically-changed-to-tiktok\/#Gayle\" title=\"Gayle\">Gayle<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/why-musically-changed-to-tiktok\/#Old_Town_Road\" title=\"Old Town Road\">Old Town Road<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/why-musically-changed-to-tiktok\/#Charli_dAmelio\" title=\"Charli d&#8217;Amelio\">Charli d&#8217;Amelio<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/why-musically-changed-to-tiktok\/#Charli_dAmelios_100_million_followers\" title=\"Charli d&#8217;Amelio&#8217;s 100 million followers\">Charli d&#8217;Amelio&#8217;s 100 million followers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/why-musically-changed-to-tiktok\/#TikToks_music_operations_team\" title=\"TikTok&#8217;s music operations team\">TikTok&#8217;s music operations team<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Why_Musically_Changed_to_TikTok\"><\/span>Why Musically Changed to TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" style=\"max-height:282px; max-width:36% width:auto; margin:0px 10px; height:auto;\" alt=\"Why musically changed to TikTok\" src=\"https:\/\/i.imgur.com\/83FtYct.png\" align=\"left\">  <\/p>\n<p>Among the top-selling songs on the app are Duyin&#8217;s &#8220;Old Town Road,&#8221; Charli d&#8217;Amelio&#8217;s &#8216;Charlie&#8217; and Gayle&#8217;s &#8216;Dawn.&#8217; These are all millennials, who seem to be obsessed with TikTok, as it allows them to share their favorite songs and videos with a global audience. And for those of you who are still wondering what TikTok is all about, it&#8217;s a great place to start exploring the possibilities it presents.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Duyin\"><\/span>Duyin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In September 2018, the guess brand took over the social media app TikTok with the &#8220;In My Denim&#8221; campaign. Using a hashtag, users were encouraged to create videos while wearing denim. The campaign became a hit with viewers, and was the first time that a brand has sponsored a TikTok video. The hashtag also helped the app gain some recognition in the US.<\/p>\n<p>Douyin is similar to TikTok but has become more advanced. Its features include three-tap purchases, virtual tours of cities, coupons for local businesses, and geo-tagged video reviews. Douyin&#8217;s marketing company works with influencers and power users to monetize the platform. Some users make as much as fifteen to twenty thousand dollars on Singles&#8217; Day. While the social media platform is still very new in China, it is gaining ground quickly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Gayle\"><\/span>Gayle<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>American singer-songwriter GAYLE has dropped a new EP that captured the technicolour of interpersonal relationships. The EP, titled &#8216;a study of the human experience volume one&#8217;, also has lyrics inspired by her own life. While she has been able to make quite a name for herself in the industry, we got the chance to catch up with the singer to learn more about her journey to TikTok fame.<\/p>\n<p>After the success of her &#8216;Astrogirl&#8217; video on TikTok, the record label signed the singer to Atlantic Records. The label promoted her song on TikTok and was quickly discovered by a sub-community in sign language. Despite a video that includes profanity and user-generated content, the song soared to the top of the Billboard Global 200 chart, where it remained for 11 weeks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Old_Town_Road\"><\/span>Old Town Road<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&#8220;Old Town Road&#8221; was rejected by the country charts but became an instant hit on TikTok. It may be the first example of a song becoming a meme on the social media platform. Lil Nas X, a 19-year-old Atlanta rapper, had been a tweetdecker on Twitter while he was still in high school. This video of the song helped him get noticed by the music industry and land a record deal.<\/p>\n<p>Old Town Road is a hit for Lil Nas X, and its video quickly became an internet meme. Lil Nas X was so enthusiastic about the video that he scheduled exclusive listening sessions with fans on the social network. After this, Old Town Road exploded as a viral hit, becoming the first song to reach 15 times platinum. It also became the origin of several viral musical hits on TikTok, which has turned users into cowboys and other characters.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Charli_dAmelio\"><\/span>Charli d&#8217;Amelio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In May of this year, D&#8217;Amelio made her debut on the popular video-sharing app, posting a lip-sync video with a friend called Move With Joy. She grew rapidly following the video and became the most popular user of the app. D&#8217;Amelio beat the record for most followers of any person on TikTok with over 125 million.<\/p>\n<p>Since her debut, Charli D&#8217;Amelio has been the subject of many NSFW Reddit pages, which are dedicated to exposing the actress&#8217;s body. One of those threads was even dedicated to her body, and some of the threads are still active. While the TikTok phenomenon isn&#8217;t new, celebrities have long been sexualized by their fans.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Charli_dAmelios_100_million_followers\"><\/span>Charli d&#8217;Amelio&#8217;s 100 million followers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re wondering how Charli D&#8217;Amelio has accumulated so many millions of followers on TikTok, you&#8217;re not alone. Millennials around the world are captivated by the 16-year-old&#8217;s dance videos, which have been viewed more than 100 million times. She started posting on the app in May of this year, and is now one of the most popular YouTubers. She is regularly seen dancing with her older sister Dixie, and they both regularly appear in videos.<\/p>\n<p>In addition to her incredibly popular TikTok videos, the YouTube star has also been making headlines for her appearances in music videos. She even starred in a music video for JLo. D&#8217;Amelio and her family also run several business enterprises. The D&#8217;Amelios recently launched a new show on YouTube, Dinner with the D&#8217;Amelios, which caused Charli to lose over a million followers in one day.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikToks_music_operations_team\"><\/span>TikTok&#8217;s music operations team<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The head of music operations for the North American region is Corey Sheridan. He joined the company in April of this year from UnitedMasters, where he was the director of operations. He also held roles at SoundCloud, The Orchard, and IODA. He earned his BA in music from Fort Lewis College. Besides overseeing TikTok&#8217;s music operations for North America, Obermann also oversees content strategies, music partnerships, and artist performances.<\/p>\n<p>In addition to the new distribution options for TikTok, SoundOn also offers artists expert advice and audience insights from its A&amp;R department. Artists who sign up to SoundOn will also receive promotional support from the SoundOn team, including access to TikTok&#8217;s profile pages and song&#8217;s tab. Upon reaching a certain level of success, artists will also have the option to distribute their music to other music platforms.<\/p>\n<p> <iframe height=\"289\" allowfullscreen=\"true\" frameborder=\"0\" width=\"517\" src=\"https:\/\/www.youtube.com\/embed\/uvWtl2XdI-M\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Musically Changed to TikTok? Among the top-selling songs on the app are Duyin&#8217;s &#8220;Old Town Road,&#8221; Charli d&#8217;Amelio&#8217;s &#8216;Charlie&#8217; and Gayle&#8217;s &#8216;Dawn.&#8217; These are all millennials, who seem to be obsessed with TikTok, as it allows them to share their favorite songs and videos with a global audience. And for those of you who [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33596,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Musically Changed to TikTok? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/why-musically-changed-to-tiktok\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Musically Changed to TikTok?\" \/>\n<meta property=\"og:description\" content=\"Why Musically Changed to TikTok? Among the top-selling songs on the app are Duyin&#8217;s &#8220;Old Town Road,&#8221; Charli d&#8217;Amelio&#8217;s &#8216;Charlie&#8217; and Gayle&#8217;s &#8216;Dawn.&#8217; These are all millennials, who seem to be obsessed with TikTok, as it allows them to share their favorite songs and videos with a global audience. 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