{"id":3148,"date":"2020-10-15T21:02:52","date_gmt":"2020-10-15T21:02:52","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=3148"},"modified":"2020-10-18T20:02:37","modified_gmt":"2020-10-18T20:02:37","slug":"who-has-the-most-followers-on-instagram-and-what-they-are-doing-right","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/who-has-the-most-followers-on-instagram-and-what-they-are-doing-right","title":{"rendered":"Who Has The Most Followers On Instagram? And What They Are Doing Right"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4f3b53e7cf9\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a4f3b53e7cf9\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4f3b53e7cf9\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/who-has-the-most-followers-on-instagram-and-what-they-are-doing-right\/#The_Most_Followed_Brands_on_Instagram\" title=\"The Most Followed Brands on Instagram\">The Most Followed Brands on Instagram<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/who-has-the-most-followers-on-instagram-and-what-they-are-doing-right\/#Top_Instagram_accounts_with_the_most_followers\" title=\"Top Instagram accounts with the most followers\">Top Instagram accounts with the most followers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/who-has-the-most-followers-on-instagram-and-what-they-are-doing-right\/#Instagram\" title=\"Instagram \">Instagram <\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/who-has-the-most-followers-on-instagram-and-what-they-are-doing-right\/#Watch_the_space_for_Fresh_content_ideas\" title=\"Watch the space for: Fresh content ideas ?\">Watch the space for: Fresh content ideas ?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/who-has-the-most-followers-on-instagram-and-what-they-are-doing-right\/#Nike\" title=\"Nike\">Nike<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/who-has-the-most-followers-on-instagram-and-what-they-are-doing-right\/#Watch_the_space_for_How_to_stay_relevant\" title=\"Watch the space for: How to stay relevant\">Watch the space for: How to stay relevant<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/who-has-the-most-followers-on-instagram-and-what-they-are-doing-right\/#Zara_Chanel\" title=\"Zara &amp; Chanel\">Zara &amp; Chanel<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/who-has-the-most-followers-on-instagram-and-what-they-are-doing-right\/#Watch_the_spaces_for_The_best_way_to_sell_yourself_in_an_overcrowded_industry\" title=\"Watch the spaces for: The best way to sell yourself in an overcrowded industry\">Watch the spaces for: The best way to sell yourself in an overcrowded industry<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zeru.com\/blog\/who-has-the-most-followers-on-instagram-and-what-they-are-doing-right\/#Other_Instagram_accounts_worth_following\" title=\"Other Instagram accounts worth following\">Other Instagram accounts worth following<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zeru.com\/blog\/who-has-the-most-followers-on-instagram-and-what-they-are-doing-right\/#General_Electric_The_Power_of_High-Quality_Photos_and_Storytelling\" title=\"General Electric; The Power of High-Quality Photos and Storytelling\">General Electric; The Power of High-Quality Photos and Storytelling<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zeru.com\/blog\/who-has-the-most-followers-on-instagram-and-what-they-are-doing-right\/#Doritos_The_Power_of_Influencer_Marketing\" title=\"Doritos; The Power of Influencer Marketing\">Doritos; The Power of Influencer Marketing<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zeru.com\/blog\/who-has-the-most-followers-on-instagram-and-what-they-are-doing-right\/#Vans_The_Power_of_User-Generated_Content\" title=\"Vans; The Power of User-Generated Content\">Vans; The Power of User-Generated Content<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>As of October 2020, the <a href=\"https:\/\/www.statista.com\/statistics\/421169\/most-followers-instagram\/\">Instagram account with the most followers<\/a> is footballer <a href=\"https:\/\/www.instagram.com\/cristiano\/\">Cristiano Ronaldo<\/a> followed by <a href=\"https:\/\/www.instagram.com\/arianagrande\/\">Ariana Grande<\/a> and <a href=\"https:\/\/www.instagram.com\/therock\/\">Dwayne Johnson<\/a> who surpassed Selena Gomez and Kylie Jenner to become the most followed man in America. So what are these people doing right apart from being celebrities, and what can you learn from it?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/most-instagram-followers-worldwide.png\" alt=\"\" class=\"wp-image-3160\" width=\"736\" height=\"511\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/most-instagram-followers-worldwide.png 805w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/most-instagram-followers-worldwide-300x208.png 300w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/most-instagram-followers-worldwide-768x533.png 768w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/most-instagram-followers-worldwide-750x521.png 750w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/figure><\/div>\n\n\n\n<p>The best case study is perhaps Dwayne Johnson who reached the impressive milestone of 200m followers just last week. His gameplay? Getting up close and personal with his audience. On any given day, he will update his followers on his life, what he&#8217;s eating, his fitness products and his upcoming projects. He also started using IGTV to give fitness tips or discuss important events, and while he is Instagram&#8217;s most valuable star with the ability to charge more than anyone else for a sponsored post, his list of endorsement deals is surprisingly short.<\/p>\n\n\n\n<p>And if you go on Kylie Jenner&#8217;s feed, you see something very similar: A count of her day-to-day life with the occasional post to promote her companies: Kylie Cosmetics and Kylie Skin. Recently, she also started using IGTV for beauty tutorials and that allows her audience to see how her products perform before they make a purchase.<\/p>\n\n\n\n<p>The takeaway?<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Takeaway.png\" alt=\"\" class=\"wp-image-3150\" width=\"294\" height=\"313\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Takeaway.png 602w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/Takeaway-282x300.png 282w\" sizes=\"(max-width: 294px) 100vw, 294px\" \/><\/figure><\/div>\n\n\n\n<p>Users on Instagram want to connect. They want to see people \u201cbehind the scenes\u201d. Celebrities aside, there are also some brands that are dominating Instagram. In this post, we look at a few of them so you can draw some inspiration on <a href=\"https:\/\/zeru.com\/buy-instagram-followers\">how to get more followers<\/a>.<\/p>\n\n\n\n<h2 id=\"h-the-most-followed-brands-on-instagram\"><span class=\"ez-toc-section\" id=\"The_Most_Followed_Brands_on_Instagram\"><\/span>The Most Followed Brands on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The most followed Instagram accounts are celebrities, sure, but there are also some brands there. Like <a href=\"https:\/\/www.instagram.com\/nike\/\">Nike<\/a>, with 122 million followers, and Victoria&#8217;s Secret with just under 69 million followers. These top Instagram accounts aside, there are also some up and coming ones that are true success stories; They are the best Instagram accounts to follow for brand inspiration.<\/p>\n\n\n\n<h3 id=\"h-top-instagram-accounts-with-the-most-followers\"><span class=\"ez-toc-section\" id=\"Top_Instagram_accounts_with_the_most_followers\"><\/span>Top Instagram accounts with the most followers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h2 id=\"h-instagram\"><span class=\"ez-toc-section\" id=\"Instagram\"><\/span>Instagram <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/instagram-logo.jpg\" alt=\"\" class=\"wp-image-3201\" width=\"334\" height=\"188\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/instagram-logo.jpg 800w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/instagram-logo-300x169.jpg 300w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/instagram-logo-768x432.jpg 768w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/instagram-logo-750x422.jpg 750w\" sizes=\"(max-width: 334px) 100vw, 334px\" \/><\/figure><\/div>\n\n\n\n<p>This one\u2019s a no-brainer. If you want some fresh ideas on the best type of content to share on Instagram, the place to start looking is <a href=\"https:\/\/www.instagram.com\/instagram\/\">Instagram\u2019s own feed<\/a>. It\u2019s populated with captivating content, mostly user-generated and showing everyday people who are maximizing their creative potential on the platform. The trick is to craft visually gripping content, and Instagram\u2019s official account has the clear purpose of showcasing the best and most interesting people and trends at any given time.<\/p>\n\n\n\n<p>Along with that, Instagram also uses IGTV to promote content they go out and create themselves. Usually they are highlights of upcoming episodes&#8230;something which does a great job of sparking interest.<\/p>\n\n\n\n<h3 id=\"h-watch-the-space-for-fresh-content-ideas\"><span class=\"ez-toc-section\" id=\"Watch_the_space_for_Fresh_content_ideas\"><\/span>Watch the space for: Fresh content ideas ?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"h-nike\"><span class=\"ez-toc-section\" id=\"Nike\"><\/span>Nike<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/nike-logo-1024x369.png\" alt=\"\" class=\"wp-image-3163\" width=\"319\" height=\"115\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/nike-logo-1024x369.png 1024w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/nike-logo-300x108.png 300w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/nike-logo-768x276.png 768w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/nike-logo-750x270.png 750w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/nike-logo-1140x410.png 1140w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/nike-logo.png 1200w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/><\/figure><\/div>\n\n\n\n<p>When it comes to brands on Instagram, Nike steals the show and this is because it\u2019s a lesson in lifestyle branding. Their products are just part of the story they are telling; Their feed is a much more intimate place for inspiration and innovation. Like how bright and friendly the space feels, and how every post inspires you to do something and be a better version of yourself.<\/p>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CBWoCspj9FH\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CBWoCspj9FH\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CBWoCspj9FH\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">We will continue to stand up for equality and work to break down barriers for athletes* all over the world. We will do and invest more to uphold\u00a0longstanding commitment in supporting the Black community and partnering with world-class organizations dedicated to ensuring racial equality, social justice, and greater access to education. \u2800 \u2800 For more information, please click the link in the bio.<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/nike\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Nike<\/a> (@nike) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2020-06-12T23:30:03+00:00\">Jun 12, 2020 at 4:30pm PDT<\/time><\/p><\/div><\/blockquote><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Nike understands that Instagram is a more intimate platform than Facebook or Twitter. People go on Facebook and Twitter to complain about brands; On Instagram, they seek positive experiences, and the platform is also more seasonal and it\u2019s about what&#8217;s happening in the world right now. It\u2019s a great way to hop on news, which Nike does wonderfully.<\/p>\n\n\n\n<h3 id=\"h-watch-the-space-for-how-to-stay-relevant\"><span class=\"ez-toc-section\" id=\"Watch_the_space_for_How_to_stay_relevant\"><\/span>Watch the space for: How to stay relevant<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h2 id=\"h-zara-chanel\"><span class=\"ez-toc-section\" id=\"Zara_Chanel\"><\/span>Zara &amp; Chanel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/zara-logo-1-1024x576.jpg\" alt=\"\" class=\"wp-image-3169\" width=\"320\" height=\"152\"\/><\/figure><\/div>\n\n\n\n<p>By nature, Instagram is a great sales channel for fashion brands. It\u2019s visual and there is the \u201ccommunity\u201d dimension, but not all brands seem to have the same mastery of the platform. Two brands that do are <a href=\"https:\/\/www.instagram.com\/chanelofficial\/\">Chanel<\/a> and <a href=\"https:\/\/www.instagram.com\/zara\/\">Zara<\/a>, with over 41 million followers each. Their secret?<\/p>\n\n\n\n<p>Well, Chanel went the way of bringing its audience closer to its story with posts that evoke nostalgia and the ones that promote #InsideChanel, a content series that tells the story of the house&#8217;s history and heritage. Harking back to the past is always a great way to forge an emotional connection.<\/p>\n\n\n\n<p>As for Zara, the brand is crushing the competition with ever-changing product lines and using Instagram as a catalogue for its latest offerings. This keeps users curious about what&#8217;s coming next, and their product-focused content gives the audience what they want.<\/p>\n\n\n\n<h3 id=\"h-watch-the-spaces-for-the-best-way-to-sell-yourself-in-an-overcrowded-industry\"><span class=\"ez-toc-section\" id=\"Watch_the_spaces_for_The_best_way_to_sell_yourself_in_an_overcrowded_industry\"><\/span>Watch the spaces for: The best way to sell yourself in an overcrowded industry<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 id=\"h-other-instagram-accounts-worth-following\"><span class=\"ez-toc-section\" id=\"Other_Instagram_accounts_worth_following\"><\/span>Other Instagram accounts worth following<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>They might not have the follower count of celebrity accounts or top brands, but some Instagram accounts are worth following just for how well they mastered the platform. They are what you would call success stories, including Doritos, Vans and General Electric.<\/p>\n\n\n\n<h2 id=\"h-general-electric-the-power-of-high-quality-photos-and-storytelling\"><span class=\"ez-toc-section\" id=\"General_Electric_The_Power_of_High-Quality_Photos_and_Storytelling\"><\/span>General Electric; The Power of High-Quality Photos and Storytelling<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CGIhSmFlE76\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CGIhSmFlE76\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CGIhSmFlE76\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">Colder weather is on the way. If you\u2019re in Winnipeg, Canada, that means ice testing is too.  There, @geaviation test engines are pummeled with sub-zero winds and ice. The harsh conditions on the ground make sure engines are ready to face the elements in the air. #AVgeek #jetengine #engineering<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/generalelectric\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> General Electric<\/a> (@generalelectric) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2020-10-09T18:38:39+00:00\">Oct 9, 2020 at 11:38am PDT<\/time><\/p><\/div><\/blockquote><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>It\u2019s a company as scientific and stodgy as it gets, but their Instagram feed still manages to capture the minds of the masses. Their strategy? They don\u2019t talk about their manufacturing of windmills and industrial gadgets, but rather they plan photo shoots at some of the most innovative facilities in the world, bringing their audience closer to their work through visual storytelling.<\/p>\n\n\n\n<h2 id=\"h-doritos-the-power-of-influencer-marketing\"><span class=\"ez-toc-section\" id=\"Doritos_The_Power_of_Influencer_Marketing\"><\/span>Doritos; The Power of Influencer Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-embed-instagram wp-block-embed is-type-rich is-provider-instagram\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BXYL_4UA4ke\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"12\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:500px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BXYL_4UA4ke\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div><\/a> <p style=\" margin:8px 0 0 0; padding:0 4px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BXYL_4UA4ke\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#000; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none; word-wrap:break-word;\" target=\"_blank\">So\u2026 how many bags would it take to make a Doritos bounce house? Asking for a friend. By: Anthony Schraeder from DoritosLegionoftheBold.com See link in profile for more details<\/a><\/p> <p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\">A post shared by <a href=\"https:\/\/www.instagram.com\/doritos\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;\" target=\"_blank\"> Doritos \u00ae<\/a> (@doritos) on <time style=\" font-family:Arial,sans-serif; font-size:14px; line-height:17px;\" datetime=\"2017-08-04T16:04:55+00:00\">Aug 4, 2017 at 9:04am PDT<\/time><\/p><\/div><\/blockquote><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Doritos has a simple strategy when it comes to boosting brand awareness and that\u2019s <a href=\"https:\/\/business.instagram.com\/success\/3-doritos\/\">influencer marketing<\/a> around events like the Super Bowl. They do this through video ads that are a mix of influencer and product-focused content to a Custom Audience of past purchasers but also shared on their Instagram feed, Instagram Stories, Facebook feed and Facebook Stories.<\/p>\n\n\n\n<h2 id=\"h-vans-the-power-of-user-generated-content\"><span class=\"ez-toc-section\" id=\"Vans_The_Power_of_User-Generated_Content\"><\/span>Vans; The Power of User-Generated Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/vanks_05.jpeg\" alt=\"\" class=\"wp-image-3187\" width=\"366\" height=\"551\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>And finally, <a href=\"https:\/\/www.instagram.com\/vans\/\">Vans<\/a> makes stylish shoes, but the brand&#8217;s Instagram feed does more than just show that stylishness. <\/p>\n\n\n\n<p>It\u2019s a flashy space of product shots and action photos, and real people wearing their favorite Vans in street-style sightings. <\/p>\n\n\n\n<p>It\u2019s a great way to build brand love and strengthen your online community.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As of October 2020, the Instagram account with the most followers is footballer Cristiano Ronaldo followed by Ariana Grande and Dwayne Johnson who surpassed Selena Gomez and Kylie Jenner to become the most followed man in America. So what are these people doing right apart from being celebrities, and what can you learn from it? [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[212,205,206,210,211,213,208,209,207],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Who Has The Most Followers On Instagram? 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