{"id":3048,"date":"2020-10-13T11:15:48","date_gmt":"2020-10-13T11:15:48","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=3048"},"modified":"2020-10-14T21:20:43","modified_gmt":"2020-10-14T21:20:43","slug":"how-to-use-facebook-messenger-for-business","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business","title":{"rendered":"How To Use Facebook Messenger For Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e679195a3b8\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e679195a3b8\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e679195a3b8\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\/#Facebook_Messenger_Facts_And_Figures\" title=\"Facebook Messenger Facts And Figures\">Facebook Messenger Facts And Figures<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\/#1_Customer_acquisition\" title=\"1. Customer acquisition\">1. Customer acquisition<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\/#2_Conversions\" title=\"2. Conversions\">2. Conversions<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\/#3_An_opportunity_for_next-level_customer_service\" title=\"3. An opportunity for next-level customer service\">3. An opportunity for next-level customer service<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\/#5_Facebook_Messenger_Tools_For_Better_Communication\" title=\"5 Facebook Messenger Tools For Better Communication\">5 Facebook Messenger Tools For Better Communication<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\/#1_Messenger_greetings\" title=\"1. Messenger greetings\">1. Messenger greetings<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\/#2_Saved_replies\" title=\"2. Saved replies\">2. Saved replies<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\/#3_A_chat_plugin_for_your_website\" title=\"3. A chat plugin for your website\">3. A chat plugin for your website<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\/#4_Automated_responses\" title=\"4. Automated responses\">4. Automated responses<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\/#5_Ads_that_click_to_Messenger\" title=\"5. Ads that click to Messenger\">5. Ads that click to Messenger<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\/#Bringing_All_The_Features_Together\" title=\"Bringing All The Features Together\">Bringing All The Features Together<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\/#1_A_greeting_and_automated_responses_to_your_FAQs\" title=\"1. A greeting, and automated responses to your FAQs\">1. A greeting, and automated responses to your FAQs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\/#2_Running_a_Messenger_ad_and_adding_Messenger_to_your_website\" title=\"2. Running a Messenger ad and adding Messenger to your website\">2. Running a Messenger ad and adding Messenger to your website<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\/#3_Setting_up_reminders_and_follow-up_messages\" title=\"3. Setting up reminders and follow-up messages\">3. Setting up reminders and follow-up messages<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\/#4_Retargeting_your_Messenger_users_with_Facebook_Ads\" title=\"4. Retargeting your Messenger users with Facebook Ads\">4. Retargeting your Messenger users with Facebook Ads<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Business is all about people and relationships, and every relationship starts with a conversation. Right there, the argument for businesses to be available on messaging apps becomes abundantly clear. It\u2019s a way to turn conversation into customer loyalty, or at least help people find what they are looking for, be it more information about your products and services, booking an appointment or providing another layer of customer service.<\/p>\n\n\n\n<p>Today, we talk about using Facebook Messenger for business, including why you should be doing it and using the latest features to unlock more potential.<\/p>\n\n\n\n<h2 id=\"h-facebook-messenger-facts-and-figures\"><span class=\"ez-toc-section\" id=\"Facebook_Messenger_Facts_And_Figures\"><\/span>Facebook Messenger Facts And Figures<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>As of September 2017, 1.3 billion people ? are on Messenger<\/li><li>According to Facebook data, <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/3-ways-messaging-is-transforming-the-path-to-purchase\">20 billion messages<\/a> are exchanged between people and businesses every month<\/li><li>In a survey conducted by Facebook in June 2018, 61% of US users said they messaged a business in the last 3 months<\/li><li>The number was the same in the UK and significantly higher in Brazil and India, at 85 and 74 percent respectively<\/li><\/ul>\n\n\n\n<p>The conclusion? Messaging businesses is the new normal for many people across the globe and it\u2019s here to stay. If you\u2019re not making it easy for your customers to start a conversation with you, you\u2019re missing out on:<\/p>\n\n\n\n<h3 id=\"h-1-customer-acquisition\"><span class=\"ez-toc-section\" id=\"1_Customer_acquisition\"><\/span>1. Customer acquisition<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A direct conversation is a great way to add value across customer experiences and get people to take action.<\/p>\n\n\n\n<h3 id=\"h-2-conversions\"><span class=\"ez-toc-section\" id=\"2_Conversions\"><\/span>2. Conversions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Messenger can also help people browse your products and services and give them the confidence to <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/conversational-commerce\">move from consideration to conversion<\/a>.<\/p>\n\n\n\n<h3 id=\"h-3-an-opportunity-for-next-level-customer-service\"><span class=\"ez-toc-section\" id=\"3_An_opportunity_for_next-level_customer_service\"><\/span>3. An opportunity for next-level customer service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Being able to message a business also builds trusts and shows you care to attend to customer service questions.<\/p>\n\n\n\n<h2 id=\"h-5-facebook-messenger-tools-for-better-communication\"><span class=\"ez-toc-section\" id=\"5_Facebook_Messenger_Tools_For_Better_Communication\"><\/span>5 Facebook Messenger Tools For Better Communication<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Conversational commerce has been here for a while now but the increasing need for on-the-go and on-demand convenience means that Facebook regularly adds new tools and features to make it easier for businesses and people to communicate anytime, anywhere. This includes building a Messenger experience and simple tricks designed to help you manage communication with your business page.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe title=\"How to setup an Auto Responder for Facebook Page Messenger (Facebook Classic Layout - Updated 2020)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/L19emlNlKIc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 id=\"h-1-messenger-greetings\"><span class=\"ez-toc-section\" id=\"1_Messenger_greetings\"><\/span>1. Messenger greetings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can create a customized greeting for your Page, set to appear every time a user navigates to your Page. It\u2019s a great way to set a friendly tone and offer a personalized experience.<\/p>\n\n\n\n<h3 id=\"h-2-saved-replies\"><span class=\"ez-toc-section\" id=\"2_Saved_replies\"><\/span>2. Saved replies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Saved replies are just what they sound like&#8230;a way to use templates to respond to your messages. These are great timesavers for commonly asked questions like your business hours and phone number.<\/p>\n\n\n\n<h3 id=\"h-3-a-chat-plugin-for-your-website\"><span class=\"ez-toc-section\" id=\"3_A_chat_plugin_for_your_website\"><\/span>3. A chat plugin for your website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This one\u2019s for integrating your Messenger right into your website so customers who land there can contact you. It creates a single, media-rich experience that can continue long after they leave your webpage.<\/p>\n\n\n\n<h3 id=\"h-4-automated-responses\"><span class=\"ez-toc-section\" id=\"4_Automated_responses\"><\/span>4. Automated responses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Another Facebook Messenger setting that\u2019s quite useful&nbsp; to keep your audience engaged is automated responses like Instant Replies, Away Messages or Page Recommended, a message sent out some 10 minutes after someone publicly recommends you.<\/p>\n\n\n\n<h3 id=\"h-5-ads-that-click-to-messenger\"><span class=\"ez-toc-section\" id=\"5_Ads_that_click_to_Messenger\"><\/span>5. Ads that click to Messenger<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>And finally, a useful Facebook Messenger update was also the ability for ads to click to Messenger, serving the purpose of both reaching a large number of people and starting conversations at scale. This was later complemented by the ability for businesses to respond to messages directly on their Facebook Business Suite.<\/p>\n\n\n\n<h2 id=\"h-bringing-all-the-features-together\"><span class=\"ez-toc-section\" id=\"Bringing_All_The_Features_Together\"><\/span>Bringing All The Features Together<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s a simple 3-step process: Decide on a flow for your Messenger experience, bring people to the conversation and optimize your messaging to drive conversions. This includes:<\/p>\n\n\n\n<h3 id=\"h-1-a-greeting-and-automated-responses-to-your-faqs\"><span class=\"ez-toc-section\" id=\"1_A_greeting_and_automated_responses_to_your_FAQs\"><\/span>1. A greeting, and automated responses to your FAQs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The point is to be strategic and capture the attention of anyone who visits your Page.<\/p>\n\n\n\n<p>Be clear and concise, and always proofread. You should also make it easy for people to understand your products and services, and drive them to a specific action.<\/p>\n\n\n\n<h3 id=\"h-2-running-a-messenger-ad-and-adding-messenger-to-your-website\"><span class=\"ez-toc-section\" id=\"2_Running_a_Messenger_ad_and_adding_Messenger_to_your_website\"><\/span>2. Running a Messenger ad and adding Messenger to your website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Then, of course, to build better Messenger relationships, you should have people messaging you. You can do this with ads that click to Messenger.<\/p>\n\n\n\n<p>The trick is to choose the right objective to reach people most likely to interact with your messages. In this case, that\u2019s <a href=\"https:\/\/www.facebook.com\/business\/learn\/facebook-create-ad-messages-objective\">Messages<\/a>. While creating your ad, you\u2019ll also be required to set up the message that greets people to your Messenger; Add the right combination of images, text and buttons to encourage engagement and action.<\/p>\n\n\n\n<p>For example, beauty retailer Sephora uses Messenger ads to target women aged 18 to 49 to book&nbsp; in-store makeovers, and it\u2019s a success story that saw the brand get an <a href=\"https:\/\/www.facebook.com\/business\/success\/sephora\">11% higher booking rate<\/a>.<\/p>\n\n\n\n<h3 id=\"h-3-setting-up-reminders-and-follow-up-messages\"><span class=\"ez-toc-section\" id=\"3_Setting_up_reminders_and_follow-up_messages\"><\/span>3. Setting up reminders and follow-up messages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/FB-Reminder.jpg\" alt=\"\" class=\"wp-image-3051\" width=\"291\" height=\"437\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/FB-Reminder.jpg 640w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/FB-Reminder-200x300.jpg 200w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/><\/figure><\/div>\n\n\n\n<p>A useful feature on Facebook is to set up your page to allow online bookings, and once you do that, Facebook Messenger integrates with your appointments and allows you to send reminders and follow-up messages. This is a great way to keep your customers engaged.<\/p>\n\n\n\n<h3 id=\"h-4-retargeting-your-messenger-users-with-facebook-ads\"><span class=\"ez-toc-section\" id=\"4_Retargeting_your_Messenger_users_with_Facebook_Ads\"><\/span>4. Retargeting your Messenger users with Facebook Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/facebook-retarget.jpg\" alt=\"\" class=\"wp-image-3104\" width=\"550\" height=\"330\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/facebook-retarget.jpg 960w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/facebook-retarget-300x180.jpg 300w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/facebook-retarget-768x461.jpg 768w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/facebook-retarget-750x450.jpg 750w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/figure><\/div>\n\n\n\n<p>And finally, to get a little more return on your investment with Messenger ads, you can create a custom audience for ads that retarget anyone who messaged your Page. This will help you engage users who have done more than just liking your page.<\/p>\n\n\n\n<p>To retarget your Messenger users, you\u2019ll need to use Facebook\u2019s Custom Audience. You can also create a lookalike audience. And there you have it: All the different ways you can use Facebook Messenger with your business page. In the next post, we talk about Instagram accounts with the most followers and what they are doing right. Stay tuned, and check out this page where you can <a href=\"https:\/\/zeru.com\/buy-facebook-page-likes\">buy Facebook page likes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business is all about people and relationships, and every relationship starts with a conversation. Right there, the argument for businesses to be available on messaging apps becomes abundantly clear. It\u2019s a way to turn conversation into customer loyalty, or at least help people find what they are looking for, be it more information about your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4048,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[143,192,195,194,196,193],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Use Facebook Messenger For Business - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Use Facebook Messenger For Business\" \/>\n<meta property=\"og:description\" content=\"Business is all about people and relationships, and every relationship starts with a conversation. 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It\u2019s a way to turn conversation into customer loyalty, or at least help people find what they are looking for, be it more information about your [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-13T11:15:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-14T21:20:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-To-Use-Facebook-Messenger-For-Business_3048.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1047\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\",\"name\":\"How To Use Facebook Messenger For Business - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2020-10-13T11:15:48+00:00\",\"dateModified\":\"2020-10-14T21:20:43+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-use-facebook-messenger-for-business#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Use Facebook Messenger For Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. 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