{"id":30214,"date":"2022-07-22T16:33:49","date_gmt":"2022-07-22T16:33:49","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=30214"},"modified":"2022-07-22T16:33:49","modified_gmt":"2022-07-22T16:33:49","slug":"how-twitter-can-help-your-business","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-twitter-can-help-your-business","title":{"rendered":"How Twitter Can Help Your Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0e56f9c14dc\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a0e56f9c14dc\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0e56f9c14dc\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-twitter-can-help-your-business\/#How_Twitter_Can_Help_Your_Business\" title=\"How Twitter Can Help Your Business\">How Twitter Can Help Your Business<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-twitter-can-help-your-business\/#Its_a_great_way_to_communicate_with_customers\" title=\"It&#8217;s a great way to communicate with customers\">It&#8217;s a great way to communicate with customers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-twitter-can-help-your-business\/#It_helps_you_research_topics_and_trends\" title=\"It helps you research topics and trends\">It helps you research topics and trends<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-twitter-can-help-your-business\/#It_allows_you_to_advertise_in_a_variety_of_formats\" title=\"It allows you to advertise in a variety of formats\">It allows you to advertise in a variety of formats<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-twitter-can-help-your-business\/#It_helps_you_break_into_foreign_markets\" title=\"It helps you break into foreign markets\">It helps you break into foreign markets<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Twitter_Can_Help_Your_Business\"><\/span>How Twitter Can Help Your Business<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" style=\"max-height:277px; margin:0px 10px; height:auto; width:auto; max-width:37%\" alt=\"What are the benefits of Twitter for business\" src=\"https:\/\/i.imgur.com\/W76IMy2.png\" align=\"left\">  <\/p>\n<p>You may have heard about Twitter, but did you know it can also be beneficial to your business? It&#8217;s popular among celebrities and athletes, but you may not have heard of its potential to be a powerful business tool. Besides connecting with customers, employees, and business partners, Twitter for business can increase brand awareness, increase website traffic, and boost conversion rates. It can even help promote your blog content. If you&#8217;ve wondered how Twitter can help your business, keep reading!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_a_great_way_to_communicate_with_customers\"><\/span>It&#8217;s a great way to communicate with customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Tweeting to customers on Twitter can give you the opportunity to interact with your target audience. Twitter offers direct messages, which can be private conversations between two Twitter accounts. There is no character limit, so you can use as much of it as you want. By default, DMs from accounts you do not follow will show up in the &#8220;requests&#8221; folder. Follow an account in order to see their tweets in your timeline.<\/p>\n<p>When using Twitter for customer service, remember to include relevant keywords that relate to your industry. Use your brand&#8217;s name, common spelling variants, and any additional relevant keywords. Also, make sure to establish a voice that&#8217;s focused on your audience. You can be informative, humorous, or both. Consistency makes your customers feel more secure. Your customers will appreciate your personal touch, as long as you remain consistent.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_helps_you_research_topics_and_trends\"><\/span>It helps you research topics and trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The topics tab on Twitter gives you a snapshot of what is trending in your industry. It also lets you dive into niche areas. Trends on Twitter can be helpful for your social media strategy. To use trending topics effectively, you need to learn more about the people who tweet about them. You should follow powerful Twitter accounts to keep up with the latest trends. You should also follow influential accounts from your industry. You&#8217;ll also have a better idea of what your target audience is talking about.<\/p>\n<p>Popular topics on Twitter are closely related to your industry or demographic. By following these accounts, you can learn more about what is trending and what is not. For example, if you&#8217;re selling a car, you&#8217;ll want to look into hot topics about cars. You&#8217;ll also want to track current events, like the presidential election. Trending topics are also an important source for news, because they reflect what&#8217;s happening in the world.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_allows_you_to_advertise_in_a_variety_of_formats\"><\/span>It allows you to advertise in a variety of formats<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most common and effective ways to advertise your business is by using digital media. One of the most popular forms of advertising is paid search, or PPC. PPC is the creation of an advertising campaign on the search engines, such as Google. You can target users based on their behavior and their previous visits. The best way to maximize your return on investment from paid search is by combining various formats of digital media into one campaign.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_helps_you_break_into_foreign_markets\"><\/span>It helps you break into foreign markets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re looking to expand your business to foreign countries, you can use Twitter to do so. The platform is becoming a top choice among marketers, offering opportunities for building and marketing relationships. Here are three ways to use Twitter to increase your business abroad:<\/p>\n<p> <iframe allowfullscreen=\"true\" height=\"224\" frameborder=\"0\" width=\"401\" src=\"https:\/\/www.youtube.com\/embed\/aB1WTGuW7ss\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Twitter Can Help Your Business You may have heard about Twitter, but did you know it can also be beneficial to your business? It&#8217;s popular among celebrities and athletes, but you may not have heard of its potential to be a powerful business tool. 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