{"id":30123,"date":"2022-07-22T16:30:34","date_gmt":"2022-07-22T16:30:34","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=30123"},"modified":"2022-07-22T16:30:35","modified_gmt":"2022-07-22T16:30:35","slug":"what-is-the-future-of-twitter","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter","title":{"rendered":"What is the Future of Twitter?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a02431c9d645\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a02431c9d645\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a02431c9d645\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter\/#What_is_the_Future_of_Twitter\" title=\"What is the Future of Twitter?\">What is the Future of Twitter?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter\/#280-character_limit\" title=\"280-character limit\">280-character limit<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter\/#Move_towards_video_content\" title=\"Move towards video content\">Move towards video content<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter\/#Musks_desire_to_prove_a_point\" title=\"Musk&#8217;s desire to prove a point\">Musk&#8217;s desire to prove a point<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter\/#Business_model\" title=\"Business model\">Business model<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_the_Future_of_Twitter\"><\/span>What is the Future of Twitter?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" align=\"left\" src=\"https:\/\/i.imgur.com\/OwJEnyj.png\" alt=\"What is the future of Twitter\" style=\"max-width:39% margin:0px 10px; height:auto; max-height:214px; width:auto;\"> <\/p>\n<p>Jack Dorsey recently talked about the future of Twitter to CNBC, discussing its 280-character character limit and revenue plans. According to Dorsey, Twitter needs to move beyond short tweets to make the platform more useful. In order to achieve this, Twitter has been testing fleets that let users share content that disappears within 24 hours. They are also testing audio chatroom features called Spaces and have acquired newsletter platform Revue. Ultimately, Twitter is trying to create a more user-friendly experience that makes it easier to follow topics.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"280-character_limit\"><\/span>280-character limit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The 280-character limit on Twitter has inspired some creative uses, such as games using emojis and single-line characters. Gizmodo&#8217;s Bryan Menegus has also gotten in on the action, playing an entire game of chess on Twitter. The game was a success: Bryan Menegus won with a checkmate. In the same way, he played a game of chess with Jack Crosbie and represented the game board with Unicode characters.<\/p>\n<p>The 280-character limit on Twitter has been received with mixed reactions. While Twitter anticipated some users would complain about the new length limit, they found that only 5% of tweets exceeded 140 characters. In September, Twitter introduced the new character limit to a test group and discovered that only 5% of tweets were longer than 140 characters. The company explained the changes in a blog post. However, many users are still confused as to whether the new character limit will be beneficial or detrimental.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Move_towards_video_content\"><\/span>Move towards video content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For most businesses, the move towards video content on Twitter is an inevitable evolution. This format has many advantages, including the ability to instantly capture the attention of followers. With a short-form video that auto-plays within a user&#8217;s timeline, a great hook is key to securing maximum views. Users are more likely to watch a short video than a longer one, which means that starting a video with a bang will increase your video&#8217;s viewership.<\/p>\n<p>As a Twitter user, you can make use of Twitter&#8217;s Media Studio to customize videos, write tweets, and add a call to action. If your video has a call to action, you can prompt your followers to click it to learn more. With Twitter&#8217;s video feature, you can customize the look and feel of your content. To make the best use of Twitter video, you can use titles and descriptions, and even add a call-to-action.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Musks_desire_to_prove_a_point\"><\/span>Musk&#8217;s desire to prove a point<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Elon Musk recently announced his intention to buy Twitter. While his tweets are criticized for being inflammatory, he has also been known to make controversial statements. The recent scandal involving Tesla executives polling the Twittersphere about whether or not to sell their company stock was enough to force Musk to prescreen his tweets. The company ended up paying $20 million in fines, and Musk has been trying to get out of this prescreening agreement.<\/p>\n<p>Elon Musk has made several comments about Twitter in a recent TED talk. He said that Twitter is the internet&#8217;s de facto town square. And while he did not address these concerns directly, his tweets have been shared by a wide audience, making him a valuable brand ambassador. But it&#8217;s still not clear whether Musk is right or wrong about Twitter. Musk has argued in the past that he purchased Twitter to prove a point.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Business_model\"><\/span>Business model<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The business model of Twitter has many similarities to other popular social media companies, such as Facebook and Instagram. Both companies generate a large part of their revenue through advertising, which makes up about 86.5% of Twitter&#8217;s overall revenue in its most recent fiscal year. While these companies have very different business models, Twitter has a lot in common with these other social media companies, which may be an advantage for them. Listed below are some of the most interesting similarities and differences of the business models of these two companies.<\/p>\n<p>While Twitter relies heavily on outside funding, it has also embraced its role as a professional network, gaining 990 U.S. patents as of May 2015. However, while Twitter has an open source approach to software development, its business model is highly cost-driven. Its biggest cost drivers include research and development, sales and marketing, and the cost of revenue (including infrastructure, facilities, and capitalized labor).<\/p>\n<p> <iframe height=\"301\" allowfullscreen=\"true\" src=\"https:\/\/www.youtube.com\/embed\/nx4yr12z3EU\" frameborder=\"0\" width=\"538\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the Future of Twitter? Jack Dorsey recently talked about the future of Twitter to CNBC, discussing its 280-character character limit and revenue plans. According to Dorsey, Twitter needs to move beyond short tweets to make the platform more useful. In order to achieve this, Twitter has been testing fleets that let users share [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30470,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the Future of Twitter? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the Future of Twitter?\" \/>\n<meta property=\"og:description\" content=\"What is the Future of Twitter? Jack Dorsey recently talked about the future of Twitter to CNBC, discussing its 280-character character limit and revenue plans. According to Dorsey, Twitter needs to move beyond short tweets to make the platform more useful. In order to achieve this, Twitter has been testing fleets that let users share [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-22T16:30:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-22T16:30:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/What-is-the-Future-of-Twitter_30123.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter\",\"url\":\"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter\",\"name\":\"What is the Future of Twitter? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-22T16:30:34+00:00\",\"dateModified\":\"2022-07-22T16:30:35+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is the Future of Twitter?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is the Future of Twitter? - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter","og_locale":"en_US","og_type":"article","og_title":"What is the Future of Twitter?","og_description":"What is the Future of Twitter? Jack Dorsey recently talked about the future of Twitter to CNBC, discussing its 280-character character limit and revenue plans. According to Dorsey, Twitter needs to move beyond short tweets to make the platform more useful. In order to achieve this, Twitter has been testing fleets that let users share [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter","og_site_name":"Zeru","article_published_time":"2022-07-22T16:30:34+00:00","article_modified_time":"2022-07-22T16:30:35+00:00","og_image":[{"width":2000,"height":1600,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/What-is-the-Future-of-Twitter_30123.jpg","type":"image\/jpeg"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter","url":"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter","name":"What is the Future of Twitter? - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-22T16:30:34+00:00","dateModified":"2022-07-22T16:30:35+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/what-is-the-future-of-twitter#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"What is the Future of Twitter?"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/30123"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=30123"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/30123\/revisions"}],"predecessor-version":[{"id":30128,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/30123\/revisions\/30128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/30470"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=30123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=30123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=30123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}