{"id":29808,"date":"2022-07-22T16:15:13","date_gmt":"2022-07-22T16:15:13","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=29808"},"modified":"2022-07-22T16:15:13","modified_gmt":"2022-07-22T16:15:13","slug":"why-did-twitter-shut-down-vine","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/why-did-twitter-shut-down-vine","title":{"rendered":"Why Did Twitter Shut Down Vine?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0ee46a9ae93\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a0ee46a9ae93\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0ee46a9ae93\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/why-did-twitter-shut-down-vine\/#Why_Did_Twitter_Shut_Down_Vine\" title=\"Why Did Twitter Shut Down Vine?\">Why Did Twitter Shut Down Vine?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/why-did-twitter-shut-down-vine\/#Problems_with_Vines_relationship_with_Twitter\" title=\"Problems with Vine&#8217;s relationship with Twitter\">Problems with Vine&#8217;s relationship with Twitter<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Why_Did_Twitter_Shut_Down_Vine\"><\/span>Why Did Twitter Shut Down Vine?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" align=\"right\" alt=\"Why did Twitter shut down Vine\" src=\"https:\/\/i.imgur.com\/lDT9Pk5.png\" style=\"height:auto; max-height:314px; width:auto; margin:0px 10px; max-width:36%\">  <\/p>\n<p>The reason for shutting down Vine is not clear, but it does seem that the company no longer sees value in supporting two separate applications. Twitter recently announced that it would cut 350 employees, about 9% of its entire staff. Layoffs of this scale are only made when necessary, and it would appear that the company did not see enough value in Vine to justify keeping its employees. Hopefully, this will lead to a rebirth for the social media company.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Problems_with_Vines_relationship_with_Twitter\"><\/span>Problems with Vine&#8217;s relationship with Twitter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In August 2015, Twitter purchased Vine, and its developers soon merged with Twitter. Vine launched in January 2013 for iOS devices, but soon encountered difficulties. Server-related bugs resulted in users signing on to different accounts. This caused Vine to suspend video sharing. The company also faced problems with Facebook, which blocked Vine&#8217;s access to its platform. The company is rumored to be working on similar video editing features.<\/p>\n<p>Initially, the problem with Vine&#8217;s relationship with Twitter was the company&#8217;s management. The company had a leadership issue and resisted joining Twitter creatively. As a result, the Vine team was scattered across a single office in New York and in the Tenderloin district of San Francisco. Ultimately, the company was forced to close its doors in October 2012.<\/p>\n<p>A video of hard-core pornography has triggered widespread complaints from Vine users. Since Vine users are able to create six-second videos, users have reported videos with pornography as inappropriate. Twitter also apologized for the mistake and subsequently removed the video from its Editors&#8217; Picks. However, this is nothing new for the tech world. The app is only available on iPhones, so if you&#8217;re not on iOS, it&#8217;s not available on your phone.<\/p>\n<p>One of the main problems with Vine&#8217;s relationship with Twitter is that Twitter gave its employees access to the users&#8217; data. This has led to a number of scandals, including data leaks and source code accidentally published on the web. Eventually, Vine&#8217;s relationship with Twitter was no longer sustainable. The company should first fix its own problems before investing in Vine. However, Twitter&#8217;s recent move to close the mobile app could mean the end of the 6 second video app.<\/p>\n<p>Another problem with Vine&#8217;s relationship with Twitter is that it is still stuck in a rut with its six-second video format. It has remained stagnant since then and failed to provide solid marketing infrastructure for creators. This resulted in Instagram, which introduced 15-second videos in mid-2013. Some believe that this was the beginning of Vine&#8217;s downfall. The new app was largely responsible for Vine&#8217;s downfall.<\/p>\n<p> <iframe allowfullscreen=\"true\" src=\"https:\/\/www.youtube.com\/embed\/o9ZTgSDGUIo\" width=\"416\" frameborder=\"0\" height=\"232\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Did Twitter Shut Down Vine? The reason for shutting down Vine is not clear, but it does seem that the company no longer sees value in supporting two separate applications. Twitter recently announced that it would cut 350 employees, about 9% of its entire staff. Layoffs of this scale are only made when necessary, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30621,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Did Twitter Shut Down Vine? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/why-did-twitter-shut-down-vine\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Did Twitter Shut Down Vine?\" \/>\n<meta property=\"og:description\" content=\"Why Did Twitter Shut Down Vine? The reason for shutting down Vine is not clear, but it does seem that the company no longer sees value in supporting two separate applications. Twitter recently announced that it would cut 350 employees, about 9% of its entire staff. Layoffs of this scale are only made when necessary, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/why-did-twitter-shut-down-vine\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-22T16:15:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Why-Did-Twitter-Shut-Down-Vine_29808.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/why-did-twitter-shut-down-vine\",\"url\":\"https:\/\/zeru.com\/blog\/why-did-twitter-shut-down-vine\",\"name\":\"Why Did Twitter Shut Down Vine? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-22T16:15:13+00:00\",\"dateModified\":\"2022-07-22T16:15:13+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/why-did-twitter-shut-down-vine#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/why-did-twitter-shut-down-vine\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/why-did-twitter-shut-down-vine#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Did Twitter Shut Down Vine?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Did Twitter Shut Down Vine? - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/why-did-twitter-shut-down-vine","og_locale":"en_US","og_type":"article","og_title":"Why Did Twitter Shut Down Vine?","og_description":"Why Did Twitter Shut Down Vine? The reason for shutting down Vine is not clear, but it does seem that the company no longer sees value in supporting two separate applications. Twitter recently announced that it would cut 350 employees, about 9% of its entire staff. Layoffs of this scale are only made when necessary, [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/why-did-twitter-shut-down-vine","og_site_name":"Zeru","article_published_time":"2022-07-22T16:15:13+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Why-Did-Twitter-Shut-Down-Vine_29808.jpg","type":"image\/jpeg"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/why-did-twitter-shut-down-vine","url":"https:\/\/zeru.com\/blog\/why-did-twitter-shut-down-vine","name":"Why Did Twitter Shut Down Vine? - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-22T16:15:13+00:00","dateModified":"2022-07-22T16:15:13+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/why-did-twitter-shut-down-vine#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/why-did-twitter-shut-down-vine"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/why-did-twitter-shut-down-vine#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"Why Did Twitter Shut Down Vine?"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/29808"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=29808"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/29808\/revisions"}],"predecessor-version":[{"id":29816,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/29808\/revisions\/29816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/30621"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=29808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=29808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=29808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}