{"id":29576,"date":"2022-07-22T16:10:06","date_gmt":"2022-07-22T16:10:06","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=29576"},"modified":"2022-07-22T16:10:06","modified_gmt":"2022-07-22T16:10:06","slug":"how-to-advertise-on-twitter-2","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2","title":{"rendered":"How to Advertise on Twitter"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e5d2e63b459\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e5d2e63b459\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e5d2e63b459\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2\/#How_to_Advertise_on_Twitter\" title=\"How to Advertise on Twitter\">How to Advertise on Twitter<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2\/#Promoted_Ads\" title=\"Promoted Ads\">Promoted Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2\/#Follower_Ads\" title=\"Follower Ads\">Follower Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2\/#Promoted_Tweets\" title=\"Promoted Tweets\">Promoted Tweets<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2\/#Promoted_Cards\" title=\"Promoted Cards\">Promoted Cards<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2\/#Promoted_Links\" title=\"Promoted Links\">Promoted Links<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Advertise_on_Twitter\"><\/span>How to Advertise on Twitter<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/JMlEjVQ.png\" align=\"right\" alt=\"Are you allowed to advertise on Twitter\" style=\"max-height:333px; margin:0px 10px; width:auto; height:auto; max-width:44%\"> <\/p>\n<p>So you want to know how to advertise on Twitter. But which options do you have? Let&#8217;s take a look at Promoted Ads, Follower Ads, Promoted Tweets, and Promoted Cards to get started. Here are the rules that apply to all four options. If you want to advertise on Twitter, read the information provided in this article carefully. It&#8217;ll help you decide whether to use these options.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promoted_Ads\"><\/span>Promoted Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The influx of Promoted Ads on Twitter has many users puzzled, and some are even blocking these accounts. But these actions have long-lasting consequences for the advertisers, who can no longer send their ads to every follower on Twitter. Despite this confusion, Twitter says that it is using its surplus inventory to send out highly-targeted ads. However, it isn&#8217;t clear why Twitter has changed the targeting parameters for Promoted Ads.<\/p>\n<p>One of the reasons that Promoted Ads on Twitter don&#8217;t appear on everyone&#8217;s timeline is their obscurity. This means that these ads don&#8217;t appear on your timeline. Instead, they are visible only to those users who have selected your ad. These users are more likely to see your ad and engage with it. So if you&#8217;re a brand, you should consider boosting your tweets with Promoted Ads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Follower_Ads\"><\/span>Follower Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One way to grow your audience on Twitter is to run follower ads. These ads appear in your timeline, in your Who to Follow section, and in Twitter search results. They include a line stating that they were promoted by your personal or brand account. To create a follower ad, sign into your Twitter account, tell Twitter when to run the campaign, and compose a tweet to promote. Once the ad has run for a specified amount of time, the user can see who has clicked on the ad.<\/p>\n<p>While these advertisements are free, you must consider the cost of engagement. Your costs will increase exponentially for each 100 views without a follow. In other words, the more people who see your ad, the more it costs. It is cheaper to buy followers one at a time than to buy a whole bunch of them. But be careful: Twitter does not recommend buying followers, as this will only lead to bots and spam accounts. Furthermore, some bots will follow you based on their &#8220;who to follow&#8221; lists, defeating the purpose of paying for followers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promoted_Tweets\"><\/span>Promoted Tweets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re interested in increasing your online presence, then using Promoted Tweets on Twitter may be a great way to do so. Twitter&#8217;s massive community provides an excellent place to share news and connect with customers and industry leaders. However, your messages may get lost in the crowd, and promoted Tweets can help you get more exposure and traffic. To learn how you can get the most out of your promoted tweets, read on.<\/p>\n<p>A promoted tweet is simply a regular tweet bought by a business for the sole purpose of increasing their reach and engagement with followers. Promoted Tweets are identified by the fact that they look like regular tweets, but they appear in a user&#8217;s search results and home timeline, and they can be retweeted and replied to just like any other Tweet. This means that you&#8217;ll have more potential followers than ever before.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promoted_Cards\"><\/span>Promoted Cards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re looking for a quick and easy way to boost your traffic on Twitter, you should check out Promoted Cards. Twitter&#8217;s platform lets you create cards that feature a photo, video, or poll, so that you can promote your website, blog, or video app. With Twitter Cards, your contents will stand out from the rest. Twitter cards are available in both accounts and Twitter ads. Users can create cards for websites, videos, and images.<\/p>\n<p>If you&#8217;re wondering if Twitter Cards are worth it, consider this: they&#8217;re a great way to increase your engagement and app downloads. Twitter&#8217;s Card infrastructure has made it possible to go beyond the 280-character limit for tweets and have a great look. In addition, tweets with media attachments get 55% more exposure than those without. To put it in perspective, a picture of a cat or dog can gain up to four times the exposure of a standard tweet.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promoted_Links\"><\/span>Promoted Links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Among the various ways that you can use promoted links on Twitter, one of the most effective is to create an image. This will give your followers an image that they can click to learn more about what you&#8217;re offering. However, if you&#8217;re aiming to increase engagement, it&#8217;s better to include both an image and a link. Image-based promoted Tweets are not as effective as their text counterparts. The image-based promoted tweets earned a 0.4% click-through rate.<\/p>\n<p>Promoted Tweets appear once at the top of the timeline, and scroll down like any other tweet. They&#8217;re becoming increasingly frequent, however. Some users report seeing them every four to six tweets, and some have even seen them multiple times. Regardless of the reason for the influx, some users are not happy with the ads on their timeline and are attempting to block them. However, the ads are not as annoying as they initially seemed.<\/p>\n<p> <iframe frameborder=\"0\" width=\"476\" allowfullscreen=\"true\" src=\"https:\/\/www.youtube.com\/embed\/ZprFvPCsOwI\" height=\"266\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Advertise on Twitter So you want to know how to advertise on Twitter. But which options do you have? Let&#8217;s take a look at Promoted Ads, Follower Ads, Promoted Tweets, and Promoted Cards to get started. Here are the rules that apply to all four options. If you want to advertise on Twitter, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30737,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Advertise on Twitter - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Advertise on Twitter\" \/>\n<meta property=\"og:description\" content=\"How to Advertise on Twitter So you want to know how to advertise on Twitter. But which options do you have? Let&#8217;s take a look at Promoted Ads, Follower Ads, Promoted Tweets, and Promoted Cards to get started. Here are the rules that apply to all four options. If you want to advertise on Twitter, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-22T16:10:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Advertise-on-Twitter_29576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2\",\"name\":\"How to Advertise on Twitter - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-22T16:10:06+00:00\",\"dateModified\":\"2022-07-22T16:10:06+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Advertise on Twitter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Advertise on Twitter - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2","og_locale":"en_US","og_type":"article","og_title":"How to Advertise on Twitter","og_description":"How to Advertise on Twitter So you want to know how to advertise on Twitter. But which options do you have? Let&#8217;s take a look at Promoted Ads, Follower Ads, Promoted Tweets, and Promoted Cards to get started. Here are the rules that apply to all four options. If you want to advertise on Twitter, [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2","og_site_name":"Zeru","article_published_time":"2022-07-22T16:10:06+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Advertise-on-Twitter_29576.png","type":"image\/png"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2","url":"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2","name":"How to Advertise on Twitter - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-22T16:10:06+00:00","dateModified":"2022-07-22T16:10:06+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-to-advertise-on-twitter-2#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Advertise on Twitter"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/29576"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=29576"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/29576\/revisions"}],"predecessor-version":[{"id":29583,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/29576\/revisions\/29583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/30737"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=29576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=29576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=29576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}