{"id":2955,"date":"2020-10-09T15:58:50","date_gmt":"2020-10-09T15:58:50","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=2955"},"modified":"2022-07-25T23:15:39","modified_gmt":"2022-07-25T23:15:39","slug":"5-ways-to-use-hashtags-on-instagram","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/5-ways-to-use-hashtags-on-instagram","title":{"rendered":"5 Ways To Use Hashtags On Instagram"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8fc5670814\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e8fc5670814\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8fc5670814\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/5-ways-to-use-hashtags-on-instagram\/#The_Importance_Of_Using_Instagram_Hashtags_For_Business\" title=\"The Importance Of Using Instagram Hashtags For Business\">The Importance Of Using Instagram Hashtags For Business<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/5-ways-to-use-hashtags-on-instagram\/#Using_Instagram_Hashtags_in_Captions\" title=\"Using Instagram Hashtags in Captions\">Using Instagram Hashtags in Captions<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/5-ways-to-use-hashtags-on-instagram\/#Using_Hashtags_in_Comments\" title=\"Using Hashtags in Comments\">Using Hashtags in Comments<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/5-ways-to-use-hashtags-on-instagram\/#Using_Hashtags_on_Instagram_Stories\" title=\"Using Hashtags on Instagram Stories\">Using Hashtags on Instagram Stories<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/5-ways-to-use-hashtags-on-instagram\/#Using_Hashtags_on_IGTV\" title=\"Using Hashtags on IGTV\">Using Hashtags on IGTV<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/5-ways-to-use-hashtags-on-instagram\/#Include_Your_Branded_Hashtags_in_Your_Bio\" title=\"Include Your Branded Hashtags in Your Bio\">Include Your Branded Hashtags in Your Bio<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>You see them everywhere. <strong>#instagood, #photooftheday, #happy, #cute, #love, #tbt<\/strong>. A common question among marketers is where you should put your Instagram hashtags for maximum reach but also keep your posts relatively uncluttered.<\/p>\n\n\n\n<p>For example, is it better to put your hashtags in the first comment or in the caption itself? And does that have any effect on reach? Should you also use hashtags with your Instagram Stories and IGTV posts?<\/p>\n\n\n\n<p>Today we look at all the ways you can use Instagram hashtags to expand your reach and get the most value out of them, but first, why use hashtags anyway?<\/p>\n\n\n\n<h2 id=\"h-the-importance-of-using-instagram-hashtags-for-business\"><span class=\"ez-toc-section\" id=\"The_Importance_Of_Using_Instagram_Hashtags_For_Business\"><\/span>The Importance Of Using Instagram Hashtags For Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When it comes to Instagram, hashtags are the secret sauce to success. This is because unlike Facebook and Twitter, Instagram has a very limited search feature, and as a business, one of the best ways to get your content in front of your target audience is to use hashtags. You can use them in your bio and posts, but also on your Instagram Stories and IGTV. The trick?<\/p>\n\n\n\n<p>The same rules don\u2019t apply across the board and hashtags that perform well in captions might not do so in Stories.<\/p>\n\n\n\n<h2 id=\"h-using-instagram-hashtags-in-captions\"><span class=\"ez-toc-section\" id=\"Using_Instagram_Hashtags_in_Captions\"><\/span>Using Instagram Hashtags in Captions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019re looking to appear in the search results of various hashtags, you need to include them in your Instagram posts. One of the best real estate to do that is your caption but you need to be strategic about which ones to use and how to combine them.<\/p>\n\n\n\n<p>For example, Instagram allows you to use up to 30 hashtags per post but that doesn\u2019t mean that you should every time. Systematically using too many hashtags can make you come across as spammy. Think keyword stuffing in web content&#8230;this is no different.<\/p>\n\n\n\n<p><a href=\"http:\/\/pages.trackmaven.com\/rs\/251-LXF-778\/images\/hashtag-strategies-for-social-media.pdf\">Aim for way less<\/a>, like maybe 15 if you\u2019re a relatively small and unknown business. Many established brands on Instagram are only using 2-5 while <a href=\"https:\/\/www.instagram.com\/nike\/\">Nike is often seen using only one<\/a>. To make the most of your hashtags, we\u2019d also use a combination of popular, industry-specific and branded hashtags.<\/p>\n\n\n\n<p>The golden rule is to use 3-5 popular hashtags that have around half a million to a million posts connected to it; Anything more is too saturated to be worth it. Then you pick 3-5 hashtags that speak your customers\u2019 language. For example, if you own a hair salon, #hairstyle and #hairgoals would be your popular hashtags while something like #unicornhair or&nbsp; #hairdresserbali will speak to a more specific audience.<\/p>\n\n\n\n<p>Then, of course, you need to end with one or two branded hashtags. These encourage user-generated content but also offer an easy way for users to search for their favorite brands. After all, who can forget #ShareaCoke or #YesWeCan.<\/p>\n\n\n\n<p>The reason to split your hashtags is simple:<\/p>\n\n\n\n<ul><li>The popular hashtags give you initial exposure<\/li><\/ul>\n\n\n\n<ul><li>The niche hashtags keep your content alive for a while after that<\/li><\/ul>\n\n\n\n<ul><li>And the branded hashtags keep you discoverable with your audience<\/li><\/ul>\n\n\n\n<h2 id=\"h-using-hashtags-in-comments\"><span class=\"ez-toc-section\" id=\"Using_Hashtags_in_Comments\"><\/span>Using Hashtags in Comments<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This one\u2019s an age-old debate: Is it better to put your hashtags in your caption or comment for more post reach, and the simple answer is it doesn&#8217;t matter.<\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/IG_hastags_instagram.png\" alt=\"\" class=\"wp-image-3059\" width=\"490\" height=\"396\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/IG_hastags_instagram.png 640w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/IG_hastags_instagram-300x242.png 300w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/figure><\/div>\n\n\n<p>Yes, some studies show that it\u2019s slightly more advantageous to put them in your caption, but the discoverability of your content depends more on targeting the right hashtags as compared to where you put them.<\/p>\n\n\n\n<p>One reason to put your hashtags in the first comment would be for your posts to have a neater look but seeing as how captions now get truncated after the second line of text anyway, you really don\u2019t have to worry about appearance.<\/p>\n\n\n\n<p>Speaking of, you can <a href=\"https:\/\/zeru.com\/buy-instagram-comments\">buy Instagram comments<\/a>.<\/p>\n\n\n\n<h2 id=\"h-using-hashtags-on-instagram-stories\"><span class=\"ez-toc-section\" id=\"Using_Hashtags_on_Instagram_Stories\"><\/span>Using Hashtags on Instagram Stories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Another place you can use hashtags is with your Instagram Stories but the rules are different. For example, since Stories only last for 24 hours, if you use hashtags that are too specific, you might not reach that many people.<\/p>\n\n\n\n<p>This is also true for branded hashtags; They are great with posts but the chances that someone looks for that specific term in a narrow 24-hour window is slim.<\/p>\n\n\n\n<p>Then, of course, the number of hashtags you can use is different. With Instagram Stories, you can do one of two things:<\/p>\n\n\n\n<ul><li>Use a hashtag sticker<\/li><\/ul>\n\n\n\n<ul><li>Or use a text box<\/li><\/ul>\n\n\n\n<p>To use a hashtag sticker, just tap on the sticker icon and pick the hashtag sticker. To use the text box, tap on the Aa icon and type in your hashtags, including the hashtag symbol. With the hashtag sticker, you can use one hashtag; With the text box, you can use up to 3.<\/p>\n\n\n\n<h2 id=\"h-using-hashtags-on-igtv\"><span class=\"ez-toc-section\" id=\"Using_Hashtags_on_IGTV\"><\/span>Using Hashtags on IGTV<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Just like Instagram feed posts, Instagram allows 30 hashtags per IGTV content and they are a great way to reach more people. You can also use the same strategy you would with your Instagram feed, using a combination of different types of hashtags. The only difference is: This time, it all has to go in your video description; There is no subsequent comment section.<\/p>\n\n\n\n<p>When you upload a video to IGTV, it\u2019s also worth noting that for content longer than one minute, you have the option to share a 1-minute preview to your feed, and that\u2019s a feature you should absolutely take advantage of. The preview increases your reach and stays on your profile forever after that, bringing you more views, and hopefully, conversions.<\/p>\n\n\n\n<h2 id=\"h-include-your-branded-hashtags-in-your-bio\"><span class=\"ez-toc-section\" id=\"Include_Your_Branded_Hashtags_in_Your_Bio\"><\/span>Include Your Branded Hashtags in Your Bio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/startbucks_hashtags-1024x614.jpeg\" alt=\"\" class=\"wp-image-3061\" width=\"618\" height=\"370\" srcset=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/startbucks_hashtags-1024x614.jpeg 1024w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/startbucks_hashtags-300x180.jpeg 300w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/startbucks_hashtags-768x461.jpeg 768w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/startbucks_hashtags-750x450.jpeg 750w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/startbucks_hashtags-1140x684.jpeg 1140w, https:\/\/zeru.com\/blog\/wp-content\/uploads\/startbucks_hashtags.jpeg 1280w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><figcaption>#starbucks #coffee<\/figcaption><\/figure><\/div>\n\n\n<p>And finally, your Instagram bio is a great place to sneak in your branded hashtags, and as soon as someone heads to your feed, they can tune in to the conversations and content around your brand. Like happy customers hyped up about their latest purchases, and in time, they might just join in for a chance to be featured on the feed.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"jeg_video_container jeg_video_content\"><iframe title=\"How to Use Instagram Hashtags for Maximum Exposure\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/bgNmS2Pdooc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>You see them everywhere. #instagood, #photooftheday, #happy, #cute, #love, #tbt. A common question among marketers is where you should put your Instagram hashtags for maximum reach but also keep your posts relatively uncluttered. For example, is it better to put your hashtags in the first comment or in the caption itself? And does that have [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways To Use Hashtags On Instagram - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/5-ways-to-use-hashtags-on-instagram\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Ways To Use Hashtags On Instagram\" \/>\n<meta property=\"og:description\" content=\"You see them everywhere. #instagood, #photooftheday, #happy, #cute, #love, #tbt. 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