{"id":29235,"date":"2022-07-22T15:53:56","date_gmt":"2022-07-22T15:53:56","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=29235"},"modified":"2022-07-22T15:53:56","modified_gmt":"2022-07-22T15:53:56","slug":"what-is-the-point-of-twitter-2","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-the-point-of-twitter-2","title":{"rendered":"What is the Point of Twitter?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a03e8ddd3c24\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a03e8ddd3c24\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a03e8ddd3c24\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-the-point-of-twitter-2\/#What_is_the_Point_of_Twitter\" title=\"What is the Point of Twitter?\">What is the Point of Twitter?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-the-point-of-twitter-2\/#Share_your_thoughts\" title=\"Share your thoughts\">Share your thoughts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-the-point-of-twitter-2\/#Grow_a_following\" title=\"Grow a following\">Grow a following<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-the-point-of-twitter-2\/#Promote_a_brand\" title=\"Promote a brand\">Promote a brand<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-the-point-of-twitter-2\/#Increase_understanding_of_current_events\" title=\"Increase understanding of current events\">Increase understanding of current events<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_the_Point_of_Twitter\"><\/span>What is the Point of Twitter?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" style=\"max-width:35% max-height:242px; height:auto; margin:0px 10px; width:auto;\" alt=\"What is the point of Twitter\" src=\"https:\/\/i.imgur.com\/R7mPH4m.jpg\" align=\"left\">  <\/p>\n<p>We&#8217;ve all wondered, What is the point of Twitter? Is it to promote a brand? Do you want to share your thoughts? Or are you using Twitter primarily to make profits for your employees? Or are you using Twitter to share current events with a wider audience? Read on to learn more about Twitter. Here are some of the most popular uses of Twitter:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Share_your_thoughts\"><\/span>Share your thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve written an article on a topic you think people will be interested in, you can share it on Twitter with an eye-catching graphic. Create an image using a site like Canva, or add a pull-quote, your article title, and a picture. You can also add a GIF if you have a light-hearted article, but make sure you allow plenty of time for the creation and uploading of the GIF.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Grow_a_following\"><\/span>Grow a following<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Whether you&#8217;re a blogger, a content creator, or an entrepreneur, there are countless ways to grow your Twitter following. While Tweeting is a vital component of your Twitter strategy, you&#8217;ll need to engage with other users as well. You should pay it forward by engaging with others. Remember that not all users will follow your content, so be sure to reciprocate by responding to their tweets. You&#8217;ll also need to engage with other users, especially people in your industry.<\/p>\n<p>The most common way to grow a Twitter following is to create interesting and helpful content. Don&#8217;t try to sell yourself or your product in your first tweet. Instead, share resourceful content that people will find helpful. Using these techniques will help you get more followers faster. This will also improve your SEO. By following other Twitter users, you&#8217;ll be seen as an expert in your niche. In addition, you&#8217;ll be able to attract people who share your interests.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promote_a_brand\"><\/span>Promote a brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re looking for a new way to promote a brand on Twitter, there are several tactics you can employ. These include monitoring mentions in real time and participating in relevant conversations. Using tools like Twilert, you can monitor the latest mentions of your brand or product. Many of these tools are free or offer a trial period. Other tools can be used to automate certain aspects of your Twitter account, such as purging inactive followers. These tools can help you maintain a highly engaged audience.<\/p>\n<p>One of the key benefits of Twitter is that you can reach customers who may not have heard of your brand before. Many businesses create dedicated customer service accounts so they can respond quickly to customer inquiries. By responding directly to tweets and addressing customer concerns, they can help build a positive brand image. According to Twitter, 77% of users feel more positive about a brand after receiving a reply. You can also use Twitter&#8217;s powerful search function to track down people who are talking about your brand, such as &#8220;lid too tight&#8221; or &#8220;lid too loose.&#8221;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Increase_understanding_of_current_events\"><\/span>Increase understanding of current events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Increasing your understanding of current events with Twitter is becoming more popular as news media continues to become increasingly visual and instant. Twitter is a powerful tool for news reporting and can help you keep up with breaking news stories, as well as track and respond to public comments. However, there are some rules to remember when using the service. The first rule is to never treat Twitter as a town square. The site is a small subset of the general public, and its primary function is entertainment.<\/p>\n<p>One study found that over half of American news consumers use Twitter to follow live news events. These news consumers are more likely to engage in politics, which is a positive attribute for news. And, most Twitter users use the service at least once a day. But there are some downsides to using the social network for news. Some users report increased stress as a result of using Twitter, and others say they find it difficult to stay up-to-date on current events.<\/p>\n<p> <iframe src=\"https:\/\/www.youtube.com\/embed\/kOgu5lDbe3E\" height=\"238\" allowfullscreen=\"true\" frameborder=\"0\" width=\"425\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the Point of Twitter? We&#8217;ve all wondered, What is the point of Twitter? Is it to promote a brand? Do you want to share your thoughts? Or are you using Twitter primarily to make profits for your employees? Or are you using Twitter to share current events with a wider audience? Read on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":30912,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the Point of Twitter? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-the-point-of-twitter-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the Point of Twitter?\" \/>\n<meta property=\"og:description\" content=\"What is the Point of Twitter? We&#8217;ve all wondered, What is the point of Twitter? Is it to promote a brand? Do you want to share your thoughts? 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