{"id":28888,"date":"2022-07-22T15:21:26","date_gmt":"2022-07-22T15:21:26","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=28888"},"modified":"2022-07-22T15:21:26","modified_gmt":"2022-07-22T15:21:26","slug":"how-is-twitter-used-for-marketing","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-is-twitter-used-for-marketing","title":{"rendered":"How Is Twitter Used For Marketing?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e5b260acf3d\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e5b260acf3d\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e5b260acf3d\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-is-twitter-used-for-marketing\/#How_Is_Twitter_Used_For_Marketing\" title=\"How Is Twitter Used For Marketing?\">How Is Twitter Used For Marketing?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-is-twitter-used-for-marketing\/#Tweets_with_images\" title=\"Tweets with images\">Tweets with images<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-is-twitter-used-for-marketing\/#Tweets_with_videos\" title=\"Tweets with videos\">Tweets with videos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-is-twitter-used-for-marketing\/#Tweets_with_polls\" title=\"Tweets with polls\">Tweets with polls<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-is-twitter-used-for-marketing\/#Tweets_with_GIFs\" title=\"Tweets with GIFs\">Tweets with GIFs<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Is_Twitter_Used_For_Marketing\"><\/span>How Is Twitter Used For Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" alt=\"How is Twitter used for marketing\" style=\"margin:0px 10px; max-height:344px; max-width:37% width:auto; height:auto;\" src=\"https:\/\/i.imgur.com\/cnFdmcI.png\" align=\"left\"> <\/p>\n<p>If you&#8217;ve been wondering how to use Twitter for marketing, this article is for you. Twitter is a great way to share your content and engage your audience, so why not try using images, videos, polls, GIFs, and other formats? Whether you want to boost website traffic or increase brand awareness, Twitter will help you succeed. And it&#8217;s free! Read on to learn how to create great Tweets with these features!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tweets_with_images\"><\/span>Tweets with images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before the recent update to Twitter, marketers were already using images to drive engagement. A study conducted by Buffer found that tweets that include an image received nearly 150 percent more retweets and 18 percent more clicks than those that don&#8217;t. In addition to the benefits that an image brings to your content, an image helps create a brand identity for your business and helps create a profile that people want to visit.<\/p>\n<p>When using images in your Tweets, make sure that you use the right size and format for them. Twitter will collapse images if they&#8217;re too big, so be sure to center your important content. Your image should be at least 1024 pixels wide and 880 pixels high, but keep in mind that a larger image is better than no image at all. Images should also be centered in the tweet, and should have a maximum file size of five megabytes (MB) for photos and 15MB for website posts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tweets_with_videos\"><\/span>Tweets with videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When promoting your brand and products on Twitter, you may be surprised to learn that 90% of Twitter videos are viewed on mobile devices. Using video in tweets increases engagement by 2.5 times. In addition, videos generate more retweets, favorites, and responses than tweets without videos. Here are some reasons to use videos in tweets. Videos are great for branding, promoting your brand, or selling products.<\/p>\n<p>When preparing a Tweet with a video, make sure that the video does not exceed 512MB and is under two minutes and 20 seconds. Twitter requires a title and description of up to 200 characters. Choose between a call to action of &#8220;visit website&#8221; or &#8220;watch now&#8221; or a link to redirect the viewer to your website. Make sure that you check the Twitter video size policy before posting a video.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tweets_with_polls\"><\/span>Tweets with polls<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Polls are a fun way to create context for content and marketing campaigns. They can also be a fun way to engage with your audience and promote brand awareness. If you&#8217;ve never used Twitter polls, here are a few tips that will make them more effective for your marketing efforts. Use engaging questions to encourage clicks. To create the perfect poll, follow these tips and add a few to your next Twitter post.<\/p>\n<p>A Twitter poll is a question with up to four answers, each requiring a response. Your audience can vote for their favorite option by clicking the poll link. Creating a poll is as simple as composing a tweet &#8211; you don&#8217;t need to set up a form or direct your followers to another page. You can include up to four options in a poll and see live results and final results right in the tweet.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tweets_with_GIFs\"><\/span>Tweets with GIFs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twitter has added a new feature to messages: a GIF button. When clicked, it opens up the site&#8217;s entire library of GIFs. You can use it to share a message with a specific feeling, like &#8220;happy holidays&#8221; or &#8220;sneaky snowmen.&#8221; You can search for GIFs using keywords, categories, or both. There are many other ways to incorporate GIFs into your marketing messages, including through YouTube.<\/p>\n<p>Twitter recently introduced autoplaying gifs in its feed. GIFs are only as long as their file size allows. Twitter automatically converts them to MP4s if they are longer than 30 seconds. But you must ensure that the long gifs you use will still be worth the attention of your target audience. For example, if you&#8217;re trying to convey your brand&#8217;s values, use a pizza-themed GIF to get your point across.<\/p>\n<p> <iframe width=\"496\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/E7gV9ZlclMw\" allowfullscreen=\"true\" height=\"277\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Is Twitter Used For Marketing? If you&#8217;ve been wondering how to use Twitter for marketing, this article is for you. Twitter is a great way to share your content and engage your audience, so why not try using images, videos, polls, GIFs, and other formats? Whether you want to boost website traffic or increase [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31083,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Is Twitter Used For Marketing? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-is-twitter-used-for-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Is Twitter Used For Marketing?\" \/>\n<meta property=\"og:description\" content=\"How Is Twitter Used For Marketing? 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