{"id":28810,"date":"2022-07-22T15:21:19","date_gmt":"2022-07-22T15:21:19","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=28810"},"modified":"2022-07-22T15:21:19","modified_gmt":"2022-07-22T15:21:19","slug":"what-is-a-twitter-website-card","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-a-twitter-website-card","title":{"rendered":"What is a Twitter Website Card?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ebbeeab7c47\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69ebbeeab7c47\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ebbeeab7c47\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-a-twitter-website-card\/#What_is_a_Twitter_Website_Card\" title=\"What is a Twitter Website Card?\">What is a Twitter Website Card?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-a-twitter-website-card\/#Creating_a_twitter_website_card\" title=\"Creating a twitter website card\">Creating a twitter website card<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-a-twitter-website-card\/#Adding_meta_tags_to_a_twitter_website_card\" title=\"Adding meta tags to a twitter website card\">Adding meta tags to a twitter website card<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-a-twitter-website-card\/#Displaying_a_twitter_website_card_in_the_viewers_feed\" title=\"Displaying a twitter website card in the viewer&#8217;s feed\">Displaying a twitter website card in the viewer&#8217;s feed<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-a-twitter-website-card\/#Analyzing_the_performance_of_a_twitter_website_card\" title=\"Analyzing the performance of a twitter website card\">Analyzing the performance of a twitter website card<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_a_Twitter_Website_Card\"><\/span>What is a Twitter Website Card?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>What is a Twitter website card? This is a specific type of promoted tweet with a few benefits for businesses. You can only use this type of tweet if you&#8217;re an advertiser on Twitter. There&#8217;s a small fee for using this service, and you&#8217;ll have to pay to access it. Read on to learn how to make the most of it for your business. After all, it&#8217;s a valuable advertising tool!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_twitter_website_card\"><\/span>Creating a twitter website card<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can create a Twitter website card in just a few steps. To get started, choose your campaign and compose a new tweet, which will be the body copy of your Website Card. Select &#8220;Include Website Card&#8221; before you submit your tweet. Once you&#8217;ve completed this step, your Website Card will appear in the tweet as a link. In case you don&#8217;t know how to use the Website Card, follow these steps:<\/p>\n<p>Creating a Twitter website card is easy, but you need to make sure you know how to use it. It has four key components: a headline, 800&#215;320 image, call-to-action button, and URL. While it&#8217;s perfectly acceptable to have a short, descriptive headline, it&#8217;s best to include your call-to-action button. It&#8217;s important to state exactly what you&#8217;d like your visitors to do when they click on the link. If you&#8217;d rather make the card as simple as possible, you can create an Image App instead.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_meta_tags_to_a_twitter_website_card\"><\/span>Adding meta tags to a twitter website card<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adding meta tags to your Twitter website card is a great way to optimize your site for search engine optimization. The social media platforms will use the tags to determine what content should be displayed in feeds. They also use these tags to generate the headline and description of your post. As a result, you may want to experiment with different versions of your image or change the content based on the network you&#8217;re using.<\/p>\n<p>There are several ways to add meta tags to your Twitter website card. Using the Twitter Card Tag Generator will help you create your Meta Title, Meta Keywords, and Meta Description. These meta tags are hidden text that will appear in the head section of the Twitter card. The following steps will guide you through the process of adding meta tags to your Twitter website card. Once you&#8217;ve completed these steps, your Twitter website card is ready to go!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Displaying_a_twitter_website_card_in_the_viewers_feed\"><\/span>Displaying a twitter website card in the viewer&#8217;s feed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The &#8220;twitter.card&#8221; property automatically generates a Twitter website card for every page. You can preview your card on Twitter&#8217;s website by using the &#8220;getting started&#8221; bundle and the &#8220;testing URL&#8221; button. Summary cards show a thumbnail image of your featured image, page title, author, and brief description of your content. To make your card look good, use an appropriate image size, and make sure it is no larger than 1MB.<\/p>\n<p>The &#8220;Large Image&#8221; Card is designed to provide a rich photo experience, and users can click on the image to visit your website. Website Cards are intended for website conversion campaigns. They drive traffic to a particular off-site URL. App Cards are perfect for mobile app promotion on Twitter, and Video App Cards let users preview apps in their timeline. A Twitter card can be configured in less than 15 minutes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Analyzing_the_performance_of_a_twitter_website_card\"><\/span>Analyzing the performance of a twitter website card<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to generating leads and ensuring your website is optimized for search, analytics can help you achieve better results. You can access Twitter&#8217;s analytics dashboard to see how many people have clicked through your tweets and who they are. It can also tell you whether your audience is engaged or not, and identify spikes in follower activity. The new analytics dashboard will be available in the coming days. Here are three key factors to consider:<\/p>\n<p>A tweet website card is largely determined by the image it has. Its image must be bright and eye-catching to attract attention. Adding motion or color contrast to your graphic will also help grab attention. In this NYT example, the image clearly conveys the value proposition of a product. Its color contrasts with the lighter background. It also catches attention when clicked. It is important to use a vibrant graphic, one that contrasts with the background.<\/p>\n<p> <iframe height=\"227\" width=\"406\" allowfullscreen=\"true\" src=\"https:\/\/www.youtube.com\/embed\/mzqk3P4rd30\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a Twitter Website Card? What is a Twitter website card? This is a specific type of promoted tweet with a few benefits for businesses. You can only use this type of tweet if you&#8217;re an advertiser on Twitter. There&#8217;s a small fee for using this service, and you&#8217;ll have to pay to access [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31124,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Twitter Website Card? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-a-twitter-website-card\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Twitter Website Card?\" \/>\n<meta property=\"og:description\" content=\"What is a Twitter Website Card? What is a Twitter website card? 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