{"id":28740,"date":"2022-07-22T15:06:26","date_gmt":"2022-07-22T15:06:26","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=28740"},"modified":"2022-07-22T15:06:27","modified_gmt":"2022-07-22T15:06:27","slug":"is-twitter-a-dying-platform","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/is-twitter-a-dying-platform","title":{"rendered":"Is Twitter a Dying Platform?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e88100d7737\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e88100d7737\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e88100d7737\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/is-twitter-a-dying-platform\/#Is_Twitter_a_Dying_Platform\" title=\"Is Twitter a Dying Platform?\">Is Twitter a Dying Platform?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/is-twitter-a-dying-platform\/#Elon_Musks_position_on_Twitter\" title=\"Elon Musk&#8217;s position on Twitter\">Elon Musk&#8217;s position on Twitter<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/is-twitter-a-dying-platform\/#Political_censorship_on_the_platform\" title=\"Political censorship on the platform\">Political censorship on the platform<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/is-twitter-a-dying-platform\/#Spammers\" title=\"Spammers\">Spammers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/is-twitter-a-dying-platform\/#Trumps_exit\" title=\"Trump&#8217;s exit\">Trump&#8217;s exit<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Is_Twitter_a_Dying_Platform\"><\/span>Is Twitter a Dying Platform?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>In recent weeks, we have seen a lot of discussion about Twitter&#8217;s demise and the reasons why Elon Musk left the company. We also heard about political censorship on the platform and Trump&#8217;s exit. Ultimately, Twitter is not a dying platform. Despite these complaints and frustrations, it remains an important social media platform for brands. If you are considering promoting your brand on Twitter, you should read this article.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Elon_Musks_position_on_Twitter\"><\/span>Elon Musk&#8217;s position on Twitter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The billionaire tech mogul has been criticised for his alleged attempt to take over Twitter. Musk&#8217;s stake is 9%, making it difficult to determine if he is trying to influence the company from within. However, the stake does not fall under the definition of an active investment, meaning he cannot use it to try to take control of Twitter. Musk can still take active positions in the company, however.<\/p>\n<p>Tesla shares were sold off last November, but the company has yet to reveal how much it actually sold. Musk wrote on Twitter that the proceeds would be used to cover his tax obligations on stock options. That money, according to analysts, could have been used to acquire a stake in Twitter. Since then, Musk has already sold more than 15 million shares, generating $16.4 billion. This makes Musk&#8217;s stake in the company close to ten percent.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Political_censorship_on_the_platform\"><\/span>Political censorship on the platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The political polarization of the United States has led to debates over whether social media platforms should restrict free speech. However, the belief that social media sites should limit political speech is largely prevalent on the right. Last week, Facebook CEO Mark Zuckerberg said the company would no longer recommend political groups and downplay political news in its News Feeds. In response, Twitter has instituted a policy of removing political comments and images.<\/p>\n<p>Conservatives on Twitter complain about political censorship on social media. While it&#8217;s true that algorithms tend to favor conservative content, the complaints are not going away. They&#8217;re sticking around because they&#8217;re winning, and it could eventually stop a company from treating them favorably. Some conservatives on Twitter have welcomed Elon Musk, who is in the process of purchasing Twitter and hopes to reorient the platform toward free speech. Right-wing conservative Ben Shapiro has also celebrated Musk&#8217;s purchase and called for mass firings of Twitter workers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Spammers\"><\/span>Spammers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The internet is full of bots and other forms of social media that aim to annoy users. They frequently target celebrities and politicians, promising them cryptocurrency as a way of winning a prize they don&#8217;t have. They also try to lure people into sending their cryptocurrency to online wallets by promising them a big prize. And what&#8217;s worse, they may use Twitter as a vehicle to attack politicians and celebrities.<\/p>\n<p>But that&#8217;s not to say that Twitter is dead, or that spammers have moved elsewhere. It has recently been focusing on combating spam and abuse. The platform&#8217;s API has been improved to fight back against these bad actors, and it detects 10 million spam accounts per week. Another major change is the monitoring of inactive accounts, which account for 70 percent of all followers. In addition, Twitter has also increased the accuracy of its follower accounts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trumps_exit\"><\/span>Trump&#8217;s exit<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Elon Musk, the world&#8217;s richest man and the soon-to-be owner of Twitter, has reportedly decided to reinstate former President Donald Trump on the social networking site. Trump has been banned from Twitter since January 2021. But he has said he has no intention of returning to the site, instead using his own Twitter clone app, Truth Social. But this move could come at a price for the media giant.<\/p>\n<p>While Trump says he will not return to Twitter, many of his former advisers are unsure. As of April 27, his website and Twitter account were ranked 12th and 34,564th, respectively. But if he were to return, his new social media app, Truth Social, would need to be phenomenally popular to compete with Twitter. Likewise, the new platform that Musk created, which also includes Holocaust deniers and other controversial figures, could penalize Trump for his untrue tweets.<\/p>\n<p> <iframe width=\"374\" allowfullscreen=\"true\" frameborder=\"0\" height=\"209\" src=\"https:\/\/www.youtube.com\/embed\/BPxpLv9efH0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Twitter a Dying Platform? In recent weeks, we have seen a lot of discussion about Twitter&#8217;s demise and the reasons why Elon Musk left the company. We also heard about political censorship on the platform and Trump&#8217;s exit. Ultimately, Twitter is not a dying platform. Despite these complaints and frustrations, it remains an important [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31157,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Twitter a Dying Platform? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/is-twitter-a-dying-platform\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Twitter a Dying Platform?\" \/>\n<meta property=\"og:description\" content=\"Is Twitter a Dying Platform? 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