{"id":28663,"date":"2022-07-22T15:03:47","date_gmt":"2022-07-22T15:03:47","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=28663"},"modified":"2022-07-22T15:03:48","modified_gmt":"2022-07-22T15:03:48","slug":"how-to-make-the-most-of-twitter-for-business","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-make-the-most-of-twitter-for-business","title":{"rendered":"How to Make the Most of Twitter for Business"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ec7ea58398c\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69ec7ea58398c\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ec7ea58398c\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-make-the-most-of-twitter-for-business\/#How_to_Make_the_Most_of_Twitter_for_Business\" title=\"How to Make the Most of Twitter for Business\">How to Make the Most of Twitter for Business<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-make-the-most-of-twitter-for-business\/#Creating_a_professional_account_on_Twitter_is_free\" title=\"Creating a professional account on Twitter is free\">Creating a professional account on Twitter is free<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-make-the-most-of-twitter-for-business\/#It_helps_you_find_relevant_conversations\" title=\"It helps you find relevant conversations\">It helps you find relevant conversations<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-make-the-most-of-twitter-for-business\/#It_allows_you_to_filter_tweets_based_on_keywords\" title=\"It allows you to filter tweets based on keywords\">It allows you to filter tweets based on keywords<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-make-the-most-of-twitter-for-business\/#It_lets_you_create_a_community_around_any_topic\" title=\"It lets you create a community around any topic\">It lets you create a community around any topic<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-make-the-most-of-twitter-for-business\/#It_promotes_customer_service\" title=\"It promotes customer service\">It promotes customer service<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Make_the_Most_of_Twitter_for_Business\"><\/span>How to Make the Most of Twitter for Business<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>You may have heard that Twitter for business is free. However, how can you benefit from this service? Creating an account is free, and it will help you promote open communication. It will also help you filter tweets based on keywords so you can engage in relevant conversations. If you have a business account on Twitter, you should set up a Twitter page to answer questions, support your customers, and receive feedback. Once you&#8217;ve set up an account, you should be able to take advantage of all the tools available.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_professional_account_on_Twitter_is_free\"><\/span>Creating a professional account on Twitter is free<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For the past six months, Twitter has been testing a new type of account called a professional profile for businesses. This type of account is business-centric and offers more tools. If you&#8217;re an established business that sells products and services, you can set up a professional account for free. There are some basic requirements you have to meet to be considered, but the benefits of being able to brand yourself with a professional account are clear.<\/p>\n<p>You&#8217;ll want to choose a category to display on your profile. You can choose to display the name of your business, your brand, your location, or your bio, among other things. You can also edit the name of your account or change it to something more specific, like a person. You can also decide which topics you want to follow. Once you&#8217;re done setting up your account, you can get started on the social media site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_helps_you_find_relevant_conversations\"><\/span>It helps you find relevant conversations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When using Twitter for business, it&#8217;s important to look beyond the 140 characters and join relevant conversations. By following relevant people and groups, you can gain access to information about what&#8217;s happening in the world. Not only can you learn about new topics, but you can also gain valuable insight from other people&#8217;s experiences. Here are some great ways to make the most of Twitter. Let&#8217;s explore some of the most popular topics on Twitter.<\/p>\n<p>Creating lists is a great way to keep track of relevant conversations and find them. These lists are public and are arranged chronologically. These lists help you follow topics of interest to your business. By creating lists, you can quickly identify the topics that are relevant to your industry. You can create as many lists as you need. You can also see all of your followers&#8217; lists and follow them if you choose. This will help you stay up to date on current events and evolving issues.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_allows_you_to_filter_tweets_based_on_keywords\"><\/span>It allows you to filter tweets based on keywords<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Depending on the size of your business, you may not have the time or resources to follow tweets from remote locations. Using Twitter for business filters can help you understand your audience&#8217;s demographics and focus your efforts where they are most likely to respond. To filter tweets by keywords, you can use the advanced search option, which appears below the main search bar. The advanced search offers different options to narrow down your search, including taking into account the fact that not everyone types Tweets perfectly.<\/p>\n<p>When searching for keywords on Twitter, you can filter tweets based on their context. If a tweet is about coffee, for example, you can find potential leads based on their concerns and questions about coffee. This way, you can begin a conversation with them and convert the lead into a customer. However, before you begin filtering tweets, it&#8217;s important to understand what these words mean and how they may relate to your business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_lets_you_create_a_community_around_any_topic\"><\/span>It lets you create a community around any topic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can start a community on Twitter for business on just about any topic you wish. To get started, you&#8217;ll need to select the interests you&#8217;re most interested in. If you&#8217;re in the business of selling music or writing about tech, selecting interests related to your business is a good idea. Similarly, if you want to promote your brand, select interests that are related to your industry.<\/p>\n<p>Communities are groups of like-minded individuals. You can join a community by inviting other users via direct message (DM), but you can also delete posts and comments from your community. Community members can read posts from other members and participate in discussions. However, they&#8217;re only allowed to participate if you invite them. For now, Twitter is testing Communities and is planning grand plans for discovery features. While you can already join one that&#8217;s relevant to your business, you might want to wait a few weeks before you make any official announcements.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_promotes_customer_service\"><\/span>It promotes customer service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re looking for a way to improve your customer service, then you should consider using Twitter for business. By using a service like Buzzsumo, you can find the most interesting and shareable content and make your brand more visible. When customers ask you a question on Twitter, you should be able to respond right away with a resolution. It&#8217;s not enough to post your response and wait for a response, though.<\/p>\n<p>Most companies offer customer service through email and telephone. This process is usually inefficient and can make customers wait for hours, if not days. Luckily, Twitter for business can revolutionize the customer service experience. Not only can you reduce customer wait times and call center costs, but you can also build a strong brand image by quickly addressing problems as they arise. Follow these tips to improve your customer service on Twitter. You&#8217;ll be glad you did!<\/p>\n<p> <iframe height=\"253\" width=\"452\" allowfullscreen=\"true\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/w_QfszTktso\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Make the Most of Twitter for Business You may have heard that Twitter for business is free. However, how can you benefit from this service? Creating an account is free, and it will help you promote open communication. 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