{"id":28548,"date":"2022-07-22T15:01:15","date_gmt":"2022-07-22T15:01:15","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=28548"},"modified":"2022-07-22T15:01:15","modified_gmt":"2022-07-22T15:01:15","slug":"three-reasons-why-twitter-is-a-buy-or-sell-candidate","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate","title":{"rendered":"Three Reasons Why Twitter Is a Buy Or Sell Candidate"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69eeb9c4a5243\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69eeb9c4a5243\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eeb9c4a5243\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate\/#Three_Reasons_Why_Twitter_Is_a_Buy_Or_Sell_Candidate\" title=\"Three Reasons Why Twitter Is a Buy Or Sell Candidate\">Three Reasons Why Twitter Is a Buy Or Sell Candidate<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate\/#Elon_Musks_hostile_takeover_bid\" title=\"Elon Musk&#8217;s hostile takeover bid\">Elon Musk&#8217;s hostile takeover bid<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate\/#Twitters_implied_volatility\" title=\"Twitter&#8217;s implied volatility\">Twitter&#8217;s implied volatility<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate\/#Twitters_profitability\" title=\"Twitter&#8217;s profitability\">Twitter&#8217;s profitability<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate\/#Its_growth_potential\" title=\"Its growth potential\">Its growth potential<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate\/#Its_financial_leverage\" title=\"Its financial leverage\">Its financial leverage<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate\/#Its_profitability\" title=\"Its profitability\">Its profitability<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate\/#Its_liquidity\" title=\"Its liquidity\">Its liquidity<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate\/#Its_solvency\" title=\"Its solvency\">Its solvency<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Three_Reasons_Why_Twitter_Is_a_Buy_Or_Sell_Candidate\"><\/span>Three Reasons Why Twitter Is a Buy Or Sell Candidate<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/oTjGJwo.png\" align=\"right\" alt=\"Is Twitter a buy or sell\" style=\"margin:0px 10px; max-height:292px; max-width:30% height:auto; width:auto;\"> <\/p>\n<p>This article discusses Twitter&#8217;s recent controversies, including Elon Musk&#8217;s hostile takeover bid, implied volatility, profitability, and growth prospects. Readers should use it to complement other analysts&#8217; opinions of the company. While there is no fundamental reason to buy Twitter at this time, it may be worth considering for its current valuation and growth potential. Listed below are three reasons why you should consider Twitter as a buy or sell candidate.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Elon_Musks_hostile_takeover_bid\"><\/span>Elon Musk&#8217;s hostile takeover bid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The response to Elon Musk&#8217;s hostile takeover bid for Twitter has been quite interesting. The billionaire has tweeted in support of the proposal to give its shareholders a vote, and even posted a Twitter poll on the issue. However, the Twitter board has not yet decided whether to accept Musk&#8217;s bid, citing Fiduciary responsibilities. What does this mean for the future of Twitter?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Twitters_implied_volatility\"><\/span>Twitter&#8217;s implied volatility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Volatility is a statistical measure of price fluctuations. It demonstrates the range of possible future price changes for a particular security, such as Twitter stock. High volatility means the stock could see significant price swings, while low volatility indicates the stock will not fluctuate much near expiration. In essence, Twitter&#8217;s implied volatility reveals how much risk a given security or asset is worth. Using volatility as a guide to buy or sell stocks, traders can better gauge the risk associated with a given investment.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Twitters_profitability\"><\/span>Twitter&#8217;s profitability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A quick look at the profitability of Twitter&#8217;s ads shows that the social network&#8217;s revenue is up. Twitter reported last year that about 85% of its annual advertising revenue came from brand advertising budgets. Yet even with this boost in revenue, Twitter has lagged behind peers in the social media industry. In fact, Twitter&#8217;s profit-generating ads have been focused on its marketing goals, instead of broad brand-building advertising. The company has also been relying on analytic tools to boost its revenue, a move that is expected to make it more valuable.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_growth_potential\"><\/span>Its growth potential<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The number of reported accounts on Twitter has increased by 10 times this year compared to last year. This is not surprising, given that more than 20 percent of content is flagged before it even reaches the user. However, some worry that the company&#8217;s growth potential could be limited by pending government regulations. The company is working with lawmakers and advocacy groups to address this issue. Here are some reasons why it should reconsider its board and expand into new markets.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_financial_leverage\"><\/span>Its financial leverage<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re looking for an indication of how much debt Twitter has, consider looking at the company&#8217;s debt-to-assets ratio. This measure measures how much debt Twitter carries relative to its assets and will help you decide whether investing in Twitter would be a good idea. This ratio will vary widely, but it is typically between two and four times the company&#8217;s total assets. In addition to debt, Twitter has other assets, including intangibles and tangible assets.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_profitability\"><\/span>Its profitability<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although Twitter has a vital role in connecting people around the world, its lack of profitability has stifled its growth. The company reported a net loss of $167 million in the fourth quarter of 2016 on revenue of less than 1 percent. The company has announced plans to become profitable in 2017, but that will most likely involve reducing its staff. However, it is unclear whether those plans will be implemented. This article will discuss the benefits of achieving profitability.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_liquidity\"><\/span>Its liquidity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the key aspects of a company&#8217;s future profitability is its ability to meet financial obligations. Twitter can measure its liquidity using several measures, including cash, liquid assets, total liabilities, and shareholder equity. A higher level of leverage means that the company is riskier for its shareholders, and it helps retail investors understand how their investments could be affected by changes in market conditions. In order to determine whether Twitter is a good investment candidate, it is important to understand its liquidity level.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_solvency\"><\/span>Its solvency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>During the negotiations to buy Twitter, Musk publicly questioned the company&#8217;s solvency. His public doubts lasted long after the two companies had signed a binding deal, and Musk&#8217;s initial offer coincided with a stock market decline, reducing the value of both Twitter and Musk&#8217;s personal fortune. But what if he&#8217;d been right all along? Is there a way to prove his sanity?<\/p>\n<p> <iframe height=\"303\" width=\"542\" allowfullscreen=\"true\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/TgYrRRzuWYo\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Three Reasons Why Twitter Is a Buy Or Sell Candidate This article discusses Twitter&#8217;s recent controversies, including Elon Musk&#8217;s hostile takeover bid, implied volatility, profitability, and growth prospects. Readers should use it to complement other analysts&#8217; opinions of the company. While there is no fundamental reason to buy Twitter at this time, it may be [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31247,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three Reasons Why Twitter Is a Buy Or Sell Candidate - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Reasons Why Twitter Is a Buy Or Sell Candidate\" \/>\n<meta property=\"og:description\" content=\"Three Reasons Why Twitter Is a Buy Or Sell Candidate This article discusses Twitter&#8217;s recent controversies, including Elon Musk&#8217;s hostile takeover bid, implied volatility, profitability, and growth prospects. Readers should use it to complement other analysts&#8217; opinions of the company. While there is no fundamental reason to buy Twitter at this time, it may be [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-22T15:01:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Three-Reasons-Why-Twitter-Is-a-Buy-Or-Sell-Candidate_28548.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"859\" \/>\n\t<meta property=\"og:image:height\" content=\"589\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate\",\"url\":\"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate\",\"name\":\"Three Reasons Why Twitter Is a Buy Or Sell Candidate - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-22T15:01:15+00:00\",\"dateModified\":\"2022-07-22T15:01:15+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Three Reasons Why Twitter Is a Buy Or Sell Candidate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Three Reasons Why Twitter Is a Buy Or Sell Candidate - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate","og_locale":"en_US","og_type":"article","og_title":"Three Reasons Why Twitter Is a Buy Or Sell Candidate","og_description":"Three Reasons Why Twitter Is a Buy Or Sell Candidate This article discusses Twitter&#8217;s recent controversies, including Elon Musk&#8217;s hostile takeover bid, implied volatility, profitability, and growth prospects. Readers should use it to complement other analysts&#8217; opinions of the company. While there is no fundamental reason to buy Twitter at this time, it may be [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate","og_site_name":"Zeru","article_published_time":"2022-07-22T15:01:15+00:00","og_image":[{"width":859,"height":589,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Three-Reasons-Why-Twitter-Is-a-Buy-Or-Sell-Candidate_28548.jpg","type":"image\/jpeg"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate","url":"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate","name":"Three Reasons Why Twitter Is a Buy Or Sell Candidate - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-22T15:01:15+00:00","dateModified":"2022-07-22T15:01:15+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/three-reasons-why-twitter-is-a-buy-or-sell-candidate#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"Three Reasons Why Twitter Is a Buy Or Sell Candidate"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/28548"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=28548"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/28548\/revisions"}],"predecessor-version":[{"id":28553,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/28548\/revisions\/28553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/31247"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=28548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=28548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=28548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}