{"id":27990,"date":"2022-07-21T10:06:33","date_gmt":"2022-07-21T10:06:33","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=27990"},"modified":"2022-07-21T10:06:34","modified_gmt":"2022-07-21T10:06:34","slug":"what-is-the-new-facebook-update-2022","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-the-new-facebook-update-2022","title":{"rendered":"What is the New Facebook Update 2022?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a149dbdb3453\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a149dbdb3453\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a149dbdb3453\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-the-new-facebook-update-2022\/#What_is_the_New_Facebook_Update_2022\" title=\"What is the New Facebook Update 2022?\">What is the New Facebook Update 2022?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-the-new-facebook-update-2022\/#See_First\" title=\"See First\">See First<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-the-new-facebook-update-2022\/#Improved_mobile_news_feed\" title=\"Improved mobile news feed\">Improved mobile news feed<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-the-new-facebook-update-2022\/#Elimination_of_clickbait-like_headlines\" title=\"Elimination of clickbait-like headlines\">Elimination of clickbait-like headlines<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-the-new-facebook-update-2022\/#Impact_on_ad_optimization\" title=\"Impact on ad optimization\">Impact on ad optimization<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_the_New_Facebook_Update_2022\"><\/span>What is the New Facebook Update 2022?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" alt=\"What is the new Facebook update 2022\" src=\"https:\/\/i.imgur.com\/ZlAPCIv.jpg\" style=\"max-width:41% margin:0px 10px; max-height:251px; height:auto; width:auto;\" align=\"right\"> <\/p>\n<p>The new Facebook update has brought some major changes. This month, the company introduced several major updates that will affect the way you use the platform. One of these changes is the $25 million program for creators who identify as Black, have at least ten thousand fans on Facebook or Instagram, and want to promote their content. To learn more about the new changes, read our previous articles. This month&#8217;s update will affect the way people see your content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"See_First\"><\/span>See First<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re interested in using Facebook for business, you might want to know when the next major update will be. It will likely affect your tracking, custom audiences, and ad optimization. While this update will only impact mobile iOS users, you may want to plan ahead to be ready for COVID-19. This month, Facebook is set to release a new feature for car dealers: multi-person live videos. Live videos are a great way to engage your audience. Another major feature coming with the update is app lock. You&#8217;ll need to lock your Messenger app if you don&#8217;t want to access it on your phone.<\/p>\n<p>Another major update will be the introduction of ads in Instagram&#8217;s Shop tab globally. The new ads aren&#8217;t visible for personal accounts yet, but this will change soon. Businesses will see a boost in their sales after the update is live. However, it will still take a while for these new features to reach every user. For those that aren&#8217;t quite ready for ads yet, you can always try the new ad features in Instagram.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improved_mobile_news_feed\"><\/span>Improved mobile news feed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A new feature of Facebook, the &#8220;Improved mobile news feed,&#8221; allows users to create colorful posts and add emojis to them. It also adds moments to the top of the News Feed, which you can choose from based on culture, holidays, or historical events. And with the new &#8220;Stories,&#8221; you can create and share content that is only visible to other users for 24 hours.<\/p>\n<p>The change will only affect users of the iOS version of the social media network. The update will have minimal impact on advertising, custom audiences, and tracking, but will affect how you interact with users. Businesses can use the new &#8220;Subscription Messaging&#8221; feature to communicate directly with their followers. In addition, news agencies and businesses can set up subscription messaging for their audience. As the news feed continues to evolve, marketers and ad agencies need to adapt their strategies and plan accordingly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Elimination_of_clickbait-like_headlines\"><\/span>Elimination of clickbait-like headlines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook is continuing its fight against clickbait headlines and a recent update will make it easier for users to spot false information. The new system will detect headlines with phrases that are commonly used in clickbait headlines and flag them for removal. Facebook&#8217;s new algorithm works similarly to email spam filters, identifying phrases that are used in misleading headlines to get people to click on them.<\/p>\n<p>It&#8217;s hard to define clickbait because it is subjective, but powerful online brands like Google and Facebook are doing their part to limit its viral potential. After all, we&#8217;ve all seen dozens of clickbait headlines in the past week. So how can we avoid falling into this trap? Well, we should start by learning how to recognize a clickbait headline and apply it to our content. By doing this, we can produce more valuable content that people are more likely to read.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Impact_on_ad_optimization\"><\/span>Impact on ad optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the new Facebook update, advertisers will no longer be able to target users based on sensitive parameters. This change will affect four primary categories: niche segments, political beliefs, social issues, and organizations and political parties. While the changes will take effect later this month, the algorithm will continue to deliver audience targets until the end of March 2022. This is because Facebook will not have propagated the new update to the Meta ecosystem until then.<\/p>\n<p>This change is expected to have a substantial impact on the ad optimization process. Facebook is working on making it easier for advertisers to use their data and to increase campaign targeting capabilities. In addition, the company is working on private lift modeling, which will provide a measure of campaign performance without violating privacy rules. Once it&#8217;s available, it will enable advertisers to measure ad campaigns&#8217; performance and improve campaign reporting.<\/p>\n<p> <iframe width=\"355\" height=\"198\" allowfullscreen=\"true\" src=\"https:\/\/www.youtube.com\/embed\/IFOa4Dnit70\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the New Facebook Update 2022? The new Facebook update has brought some major changes. This month, the company introduced several major updates that will affect the way you use the platform. One of these changes is the $25 million program for creators who identify as Black, have at least ten thousand fans on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":28033,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the New Facebook Update 2022? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-the-new-facebook-update-2022\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the New Facebook Update 2022?\" \/>\n<meta property=\"og:description\" content=\"What is the New Facebook Update 2022? 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