{"id":26825,"date":"2022-07-21T08:47:25","date_gmt":"2022-07-21T08:47:25","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=26825"},"modified":"2022-07-21T08:47:25","modified_gmt":"2022-07-21T08:47:25","slug":"how-does-facebook-live-work-promoting-your-facebook-live-podcast","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-does-facebook-live-work-promoting-your-facebook-live-podcast","title":{"rendered":"How Does Facebook Live Work? &#8211; Promoting Your Facebook Live Podcast"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f994c03c386\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69f994c03c386\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f994c03c386\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-does-facebook-live-work-promoting-your-facebook-live-podcast\/#How_Does_Facebook_Live_Work_-_Promoting_Your_Facebook_Live_Podcast\" title=\"How Does Facebook Live Work? &#8211; Promoting Your Facebook Live Podcast\">How Does Facebook Live Work? &#8211; Promoting Your Facebook Live Podcast<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-does-facebook-live-work-promoting-your-facebook-live-podcast\/#Streaming_directly_to_your_friends\" title=\"Streaming directly to your friends\">Streaming directly to your friends<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-does-facebook-live-work-promoting-your-facebook-live-podcast\/#Creating_a_podcast\" title=\"Creating a podcast\">Creating a podcast<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-does-facebook-live-work-promoting-your-facebook-live-podcast\/#Adding_subtitles\" title=\"Adding subtitles\">Adding subtitles<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-does-facebook-live-work-promoting-your-facebook-live-podcast\/#Promoting_your_broadcast_in_advance\" title=\"Promoting your broadcast in advance\">Promoting your broadcast in advance<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-does-facebook-live-work-promoting-your-facebook-live-podcast\/#Boosting_engagement\" title=\"Boosting engagement\">Boosting engagement<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Does_Facebook_Live_Work_-_Promoting_Your_Facebook_Live_Podcast\"><\/span>How Does Facebook Live Work? &#8211; Promoting Your Facebook Live Podcast<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" align=\"left\" src=\"https:\/\/i.imgur.com\/6lHuOsS.jpg\" style=\"max-height:378px; margin:0px 10px; max-width:30% height:auto; width:auto;\" alt=\"How does Facebook Live work\"> <\/p>\n<p>How does Facebook Live work? is the defining question that every aspiring live streamer must answer. This service lets you broadcast to your friends directly. Alternatively, you can create a podcast with subtitles and promote your broadcast in advance. You can also review your stats after the live broadcast has concluded, change the video&#8217;s title, and rename it. Facebook Live automatically auto-corrects images when you switch from landscape to portrait mode. Because viewers will dip in and out of your stream, you should consider recapping your broadcast if you don&#8217;t get any comments.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Streaming_directly_to_your_friends\"><\/span>Streaming directly to your friends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Streaming your live content on Facebook Live has its benefits. Not only can you reach millions of viewers in real time, but you can also talk to them directly through their mobile devices. Streaming your live video directly to your friends allows you to create exclusivity for your brand or message. It can also be used to launch new products, announce gender reveals, or teach private Facebook groups. By incorporating these features, Facebook has made the live video feature a valuable marketing tool.<\/p>\n<p>To begin, you need to give Facebook permission to access your microphone and camera. Once you have granted permission, switch your camera mode to &#8220;live&#8221; and select the privacy settings you want. After your live stream, you can choose a description, tag friends, and even use filters and image overlays. This process will take a few minutes to finish, but it will be worth it if you can connect with friends through Facebook Live.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_podcast\"><\/span>Creating a podcast<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To make your podcast more visible, you can share it with your audience on Facebook. If you have a Facebook page, you can add a &#8220;Clips&#8221; option and call-to-action buttons. Facebook will also scan your podcast library and share the latest episodes to your Page and other channels. If you don&#8217;t have a Facebook page yet, you can skip this step. If you don&#8217;t have a Facebook page, you can embed your podcast on your site.<\/p>\n<p>To get your podcast noticed on Facebook, you need a lot of fans and subscribers. You can purchase Facebook followers, pay influencers to market your brand, and even set up Facebook ads to boost your new Facebook Page posts. These ads can be very effective because they increase your following and create a tab on your Facebook page for your podcast content. Once you get a few followers, you can start promoting your podcast!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_subtitles\"><\/span>Adding subtitles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adding subtitles to Facebook Live videos is a great way to get more views and increase your video&#8217;s watch time. According to Facebook, viewers watch videos with subtitles 12% longer than videos without them. Adding subtitles to Facebook Live videos has not been as easy as you think. Most Facebook Live captions tutorials require you to use third-party software. However, there are some easy ways to add captions to your Facebook videos.<\/p>\n<p>One way is by manually adding subtitles to your video. This is the best way to add subtitles if your video is long or image-only. Another method is to use a captioning service to auto-generate subtitles for you. However, autogenerate captions are not yet perfect, so listen to the video and check the quality before submitting it. Depending on the subtitles service you use, it might take several hours to add a caption.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promoting_your_broadcast_in_advance\"><\/span>Promoting your broadcast in advance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One way to promote your Facebook Live broadcast is to schedule it at least a week ahead of time. This way, your viewers will have plenty of time to watch and comment. You can also promote your livestream by creating a Facebook event, using ads on the platform, and even growing your email list. If you&#8217;re a newbie at live streaming, here are some tips to get you started:<\/p>\n<p>To get the most engagement on your live stream, promote it in advance. Make a post announcing the time and date of your broadcast. Use an image to attract attention to your event, and make sure to include a call to action button. Post it to your Facebook page as well. Then, share it with your audience! That way, they will be sure to tune in! Promote it through your other social media channels as well.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Boosting_engagement\"><\/span>Boosting engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Increasing your organic reach with Facebook live can boost your brand&#8217;s presence and create brand loyalty. Facebook has recently updated its news-feed algorithm to encourage more videos, which is why live video is increasingly popular. It&#8217;s an effective way to increase your reach without sacrificing organic reach and engage vast audience segments. Here are four tips to help boost engagement on Facebook live:<\/p>\n<p>Ask for feedback. Facebook Live allows users to ask questions and comment on the broadcast. You can also ask for feedback and reply to comments. When viewers ask you questions or comment on the broadcast, it will increase your engagement, which will help your post get noticed and gain more visibility. You can also follow up with your viewers via comment boxes. This strategy is especially useful for live broadcasts where you&#8217;d like your audience to ask questions.<\/p>\n<p> <iframe allowfullscreen=\"true\" width=\"543\" height=\"304\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/fUUIzNJ2BA8\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Does Facebook Live Work? &#8211; Promoting Your Facebook Live Podcast How does Facebook Live work? is the defining question that every aspiring live streamer must answer. This service lets you broadcast to your friends directly. Alternatively, you can create a podcast with subtitles and promote your broadcast in advance. You can also review your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27307,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Does Facebook Live Work? - Promoting Your Facebook Live Podcast - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-does-facebook-live-work-promoting-your-facebook-live-podcast\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Does Facebook Live Work? - Promoting Your Facebook Live Podcast\" \/>\n<meta property=\"og:description\" content=\"How Does Facebook Live Work? &#8211; Promoting Your Facebook Live Podcast How does Facebook Live work? is the defining question that every aspiring live streamer must answer. 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