{"id":26777,"date":"2022-07-21T08:47:20","date_gmt":"2022-07-21T08:47:20","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=26777"},"modified":"2022-07-21T08:47:20","modified_gmt":"2022-07-21T08:47:20","slug":"does-facebook-still-have-the-20-text-rule","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/does-facebook-still-have-the-20-text-rule","title":{"rendered":"Does Facebook Still Have the 20 Text Rule?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e679c2206f7\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e679c2206f7\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e679c2206f7\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/does-facebook-still-have-the-20-text-rule\/#Does_Facebook_Still_Have_the_20_Text_Rule\" title=\"Does Facebook Still Have the 20 Text Rule?\">Does Facebook Still Have the 20 Text Rule?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/does-facebook-still-have-the-20-text-rule\/#Removes_restrictions_on_ads_with_more_than_20_text\" title=\"Removes restrictions on ads with more than 20% text\">Removes restrictions on ads with more than 20% text<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/does-facebook-still-have-the-20-text-rule\/#Is_there_a_tool_to_check_if_an_ad_meets_the_guidelines\" title=\"Is there a tool to check if an ad meets the guidelines\">Is there a tool to check if an ad meets the guidelines<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/does-facebook-still-have-the-20-text-rule\/#Impact_of_the_rule_on_ad_performance\" title=\"Impact of the rule on ad performance\">Impact of the rule on ad performance<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/does-facebook-still-have-the-20-text-rule\/#Ways_to_game_the_rule\" title=\"Ways to game the rule\">Ways to game the rule<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Does_Facebook_Still_Have_the_20_Text_Rule\"><\/span>Does Facebook Still Have the 20 Text Rule?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" style=\"max-height:242px; height:auto; max-width:34% width:auto; margin:0px 10px;\" align=\"left\" src=\"https:\/\/i.imgur.com\/0mwPKpG.png\" alt=\"Does Facebook still have the 20 text rule\"> <\/p>\n<p>Does Facebook still have the 20 text rule? This article will answer these questions and more. What&#8217;s the impact of the rule on your ad performance? And what can you do to game the system? Is there a tool to see if your ad is complying with the 20 text rule? And finally, we&#8217;ll show you some ways to game the system. Read on to learn more!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Removes_restrictions_on_ads_with_more_than_20_text\"><\/span>Removes restrictions on ads with more than 20% text<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook has recently removed the restriction for ads with more than 20% text. This new change allows you to post advertisements that are just as effective as those that have less text. While Facebook still recommends keeping your text brief and to the point, this change should make the process a little easier. Facebook&#8217;s new algorithm will take into account your content and ad size and will automatically adjust the amount of text that is displayed to users.<\/p>\n<p>Facebook has finally removed the rule that limits the amount of text on ad images to 20%. This rule was introduced in 2018 to prevent advertisements from overwhelming the news feed. However, advertisers complained about the extra work that it required to comply with the rule. As a result, some advertisers devised ways around it. Now, the 20% text rule is officially gone. But Facebook is not done tweaking its system.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Is_there_a_tool_to_check_if_an_ad_meets_the_guidelines\"><\/span>Is there a tool to check if an ad meets the guidelines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most common questions from advertisers is &#8220;Is there a tool to check if my ad meets the Facebook ad guidelines?&#8221; The good news is that there is! A number of online tools are available that can help you with your social media advertising campaigns. These tools can make it easier to create ads that are optimized for Facebook, while meeting Facebook&#8217;s guidelines.<\/p>\n<p>Facebook has guidelines and policies regarding ads, including political, religious, and other types. These guidelines prohibit advertisements that are discriminatory, and they discourage any that are. It&#8217;s also illegal to target an audience based on their characteristics. Any ads aimed at people under 18 or targeting people with racial, ethnic, or gender stereotypes will be automatically rejected.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Impact_of_the_rule_on_ad_performance\"><\/span>Impact of the rule on ad performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the past, Facebook had a 20% text limit on ad images. Ads that exceeded that limit would be rejected. But now the rule has been removed. But this change has left many advertisers frustrated. Facebook has also announced that it is contacting advertisers to discuss their ad campaigns. Here&#8217;s how you can improve your ad&#8217;s performance without violating the new rule. Moreover, the new rule won&#8217;t penalize your ad if it has more text than the 20% limit.<\/p>\n<p>Facebook originally implemented the 20% text rule for ads. Before this change, ads could still include logos or pictures of people wearing t-shirts with text. This change was made to ensure that ad texts didn&#8217;t take up more than 5 squares of the overall ad. However, Facebook changed the rule after receiving feedback from ad purchasers. This change will make it easier for advertisers to create ad text that is less than 20%.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ways_to_game_the_rule\"><\/span>Ways to game the rule<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve been wondering how to game the Facebook text rule, you&#8217;re not alone. There&#8217;s no doubt that the new rule is causing frustration among advertisers. Facebook&#8217;s algorithm limits the amount of text you can place on your ad images to 20%. That means that if your ad contains more than 20% text, it will not be approved. This change has also resulted in lower engagement rates and reduced reach. The good news is that there are a number of ways to game the system.<\/p>\n<p>One way to get around the 20% text rule is to use images. By using images that show how people use a product or service, you can get past the rule. However, avoid placing taglines or text inside images, as this may result in a Facebook apology notice. Alternatively, you can choose a solid color background for your ad, which will still meet the 20-text rule. If you don&#8217;t have much experience with creating Facebook ads, check out some of these tips.<\/p>\n<p> <iframe src=\"https:\/\/www.youtube.com\/embed\/ylg8rE9GhOI\" allowfullscreen=\"true\" height=\"225\" width=\"402\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does Facebook Still Have the 20 Text Rule? Does Facebook still have the 20 text rule? This article will answer these questions and more. What&#8217;s the impact of the rule on your ad performance? And what can you do to game the system? Is there a tool to see if your ad is complying with [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27332,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Does Facebook Still Have the 20 Text Rule? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/does-facebook-still-have-the-20-text-rule\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Facebook Still Have the 20 Text Rule?\" \/>\n<meta property=\"og:description\" content=\"Does Facebook Still Have the 20 Text Rule? 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