{"id":26621,"date":"2022-07-21T08:42:12","date_gmt":"2022-07-21T08:42:12","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=26621"},"modified":"2022-07-21T08:42:13","modified_gmt":"2022-07-21T08:42:13","slug":"what-aspect-ratio-is-facebook-ads","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads","title":{"rendered":"What Aspect Ratio Is Facebook Ads?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69fc0bf001feb\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69fc0bf001feb\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69fc0bf001feb\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads\/#What_Aspect_Ratio_Is_Facebook_Ads\" title=\"What Aspect Ratio Is Facebook Ads?\">What Aspect Ratio Is Facebook Ads?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads\/#Minimum_aspect_ratio\" title=\"Minimum aspect ratio\">Minimum aspect ratio<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads\/#Maximum_aspect_ratio\" title=\"Maximum aspect ratio\">Maximum aspect ratio<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads\/#Recommended_aspect_ratio\" title=\"Recommended aspect ratio\">Recommended aspect ratio<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads\/#Placement\" title=\"Placement\">Placement<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_Aspect_Ratio_Is_Facebook_Ads\"><\/span>What Aspect Ratio Is Facebook Ads?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>What aspect ratio should your Facebook ads be? Facebook offers various advertising options, each with their own aspect ratio. Facebook provides tools for designing and editing ads to fit into a specific section. If you upload videos and images, Facebook automatically applies the recommended aspect ratio. Use these tips to create effective ads. Ensure that your ads look as good as possible! Once you have the right aspect ratio, you can focus on your marketing efforts.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Minimum_aspect_ratio\"><\/span>Minimum aspect ratio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The minimum aspect ratio of Facebook ads is 1:1. You can use any aspect ratio between 1.91:1.4:1. For your ad to be viewed in its entirety, you should make sure that the image is at least 254 x 133 pixels in size. The recommended file type for the image is JPG or PNG. Facebook allows you to upload videos with an aspect ratio of 1:1. You can also upload photos or videos that are at least 1080 x 1080 pixels in size.<\/p>\n<p>When composing your Facebook ad copy, you need to consider the minimum aspect ratio. Having an image that is too small will stretch it to fit the space. This will strain the image&#8217;s resolution. It&#8217;s best to use an image with a high resolution so that the content will be legible and visible. If you don&#8217;t have a website and want to place an image link in your ad, make sure to choose a minimum aspect ratio of 1:1.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Maximum_aspect_ratio\"><\/span>Maximum aspect ratio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook offers many different ways to promote your business. These ways are broken down by advertising section and include the proper aspect ratio for each. There are tools to help you design an ad and edit your media for proper ad placement. Once your ad is created, you can upload images and videos and Facebook automatically applies the recommended aspect ratio. To ensure that your ads look great, you should only upload high-resolution images.<\/p>\n<p>The maximum aspect ratio of Facebook ads is 1:1, but other ratios are supported, as long as you follow their guidelines. Video ads should be no more than 241 seconds long. The recommended file format is JPG or PNG. Facebook also has recommendations for the amount of primary text, including headlines and descriptions. You can also use instant articles to share articles with your target audience. Make sure to read the Facebook Ads Guidelines before uploading your videos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Recommended_aspect_ratio\"><\/span>Recommended aspect ratio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The recommended aspect ratio for Facebook ads is one-to-one. Facebook supports ratios of up to 1:91. Ads that contain links or stock images must be in the ratio of 1:1 or higher. Ads should be no more than 600 pixels wide by 133 pixels high, and they should be stored in JPG or PNG formats. If you&#8217;re planning to create a 360-degree photo or panorama, the recommended aspect ratio is 2:1 or higher. If you&#8217;re thinking about using a video in your Facebook ad, you should also make sure the video file is under one hundred and thirty million pixels in size.<\/p>\n<p>While Facebook doesn&#8217;t mandate a specific aspect ratio, a minimum image size is required for carousel and link ads. When an image is too small, it will have to be cropped to fit on the platform. In addition, smaller images place an increased burden on the resolution of the image. A high resolution image will ensure that the content is clear. If you have the budget, use high-quality images for your Facebook ads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Placement\"><\/span>Placement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you create a Facebook ad campaign, you should focus on the metrics that matter most to your business. For example, if you sell mobile apps, you should focus on the App Installs campaign. This type of ad encourages people to download your app, and tracks how many times they install, register, and log in. Different types of ad serve different purposes. To choose the best one, consider what your target audience is most likely to be.<\/p>\n<p>Facebook offers 18 different placement options for your ads. You can place them in feeds, stories, in-stream, network apps, and sites. In-feed placements generate good exposure, and are typically available across desktop and mobile versions of the platform. Stories and feeds are also available on other platforms, which is advantageous for advertisers. The placement of your ad in feeds or stories can affect cost per click up to 550%.<\/p>\n<p> <iframe src=\"https:\/\/www.youtube.com\/embed\/oD3kZiGr-xY\" height=\"281\" width=\"502\" allowfullscreen=\"true\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Aspect Ratio Is Facebook Ads? What aspect ratio should your Facebook ads be? Facebook offers various advertising options, each with their own aspect ratio. Facebook provides tools for designing and editing ads to fit into a specific section. If you upload videos and images, Facebook automatically applies the recommended aspect ratio. Use these tips [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":27416,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Aspect Ratio Is Facebook Ads? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Aspect Ratio Is Facebook Ads?\" \/>\n<meta property=\"og:description\" content=\"What Aspect Ratio Is Facebook Ads? What aspect ratio should your Facebook ads be? Facebook offers various advertising options, each with their own aspect ratio. Facebook provides tools for designing and editing ads to fit into a specific section. If you upload videos and images, Facebook automatically applies the recommended aspect ratio. Use these tips [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-21T08:42:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-21T08:42:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/What-Aspect-Ratio-Is-Facebook-Ads_26621.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"808\" \/>\n\t<meta property=\"og:image:height\" content=\"444\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads\",\"url\":\"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads\",\"name\":\"What Aspect Ratio Is Facebook Ads? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-21T08:42:12+00:00\",\"dateModified\":\"2022-07-21T08:42:13+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Aspect Ratio Is Facebook Ads?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Aspect Ratio Is Facebook Ads? - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads","og_locale":"en_US","og_type":"article","og_title":"What Aspect Ratio Is Facebook Ads?","og_description":"What Aspect Ratio Is Facebook Ads? What aspect ratio should your Facebook ads be? Facebook offers various advertising options, each with their own aspect ratio. Facebook provides tools for designing and editing ads to fit into a specific section. If you upload videos and images, Facebook automatically applies the recommended aspect ratio. Use these tips [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads","og_site_name":"Zeru","article_published_time":"2022-07-21T08:42:12+00:00","article_modified_time":"2022-07-21T08:42:13+00:00","og_image":[{"width":808,"height":444,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/What-Aspect-Ratio-Is-Facebook-Ads_26621.jpg","type":"image\/jpeg"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads","url":"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads","name":"What Aspect Ratio Is Facebook Ads? - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-21T08:42:12+00:00","dateModified":"2022-07-21T08:42:13+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/what-aspect-ratio-is-facebook-ads#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"What Aspect Ratio Is Facebook Ads?"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/26621"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=26621"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/26621\/revisions"}],"predecessor-version":[{"id":26624,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/26621\/revisions\/26624"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/27416"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=26621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=26621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=26621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}