{"id":25833,"date":"2022-07-20T18:51:10","date_gmt":"2022-07-20T18:51:10","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=25833"},"modified":"2022-07-20T18:51:10","modified_gmt":"2022-07-20T18:51:10","slug":"why-facebook-ads-should-be-square","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square","title":{"rendered":"Why Facebook Ads Should Be Square"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4e759dab338\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a4e759dab338\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4e759dab338\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square\/#Why_Facebook_Ads_Should_Be_Square\" title=\"Why Facebook Ads Should Be Square\">Why Facebook Ads Should Be Square<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square\/#Instagram_Stories\" title=\"Instagram Stories\">Instagram Stories<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square\/#Instagram_Feed_Video_Ads\" title=\"Instagram Feed Video Ads\">Instagram Feed Video Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square\/#Instagram_Collection_Ads\" title=\"Instagram Collection Ads\">Instagram Collection Ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square\/#Instagram_image_ad\" title=\"Instagram image ad\">Instagram image ad<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square\/#Instagram_in-stream_video_ad_dimensions\" title=\"Instagram in-stream video ad dimensions\">Instagram in-stream video ad dimensions<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Why_Facebook_Ads_Should_Be_Square\"><\/span>Why Facebook Ads Should Be Square<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>If you&#8217;re planning on making your Facebook ad square, you&#8217;ve come to the right place. This article will help you understand the benefits of square ads, and how to make them work best for your business. You can also learn about Instagram Feed Video Ads, Collection Ads, and Stories. But, before you do that, read our Instagram image ad guide for tips and tricks. And don&#8217;t forget to share this article with your friends. You&#8217;ll want them to see your ad, so share this article with them!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Stories\"><\/span>Instagram Stories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first thing to consider when creating Instagram stories ads is the format. Instagram stories have a square aspect ratio, so make sure your ad follows this guide. Then, create an ad that looks as good as the organic stories. For best results, use MP4 files. Your ad should not take up more than 20% of the image. Excess text on your image may lead to it being declined during ad approval. Also, make sure your image is square, and have a ratio of one to one.<\/p>\n<p>Instagram stories are not the place for a gradual build-up. You don&#8217;t want your audience to wait for the reveal, or to get to the main message at the end of the story. If it doesn&#8217;t make sense, they&#8217;ll tap away. Make sure your ad features your product front and center, and is as quick and straightforward as possible. Otherwise, your ad won&#8217;t get the attention it deserves.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Feed_Video_Ads\"><\/span>Instagram Feed Video Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In order to be effective on Instagram, you should make sure that your thumbnail image fits the aspect ratio of your Instagram feed video ad. Also, you should keep text to a minimum. Too much text can have a negative impact on your ad&#8217;s reach. Instagram has always been a place to share highlights, but now you can post everything in-between, too. That&#8217;s why Facebook ads should be square for Instagram feed video ads.<\/p>\n<p>When creating an Instagram feed video ad, keep in mind that the image size needs to be at least 500 pixels wide and the aspect ratio should be 400&#215;500. Similarly, the video length must be at least 15 seconds, but it can be as long as one hour on desktop. You can include images with your video, but it&#8217;s best to keep the image and text size to a minimum.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Collection_Ads\"><\/span>Instagram Collection Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You&#8217;ve probably seen these &#8211; Square Facebook ads, preferably with a large cover image and three product images &#8211; but have you ever wondered why? Instagram collection ads give eCommerce brands an easy-to-use format with three product images in a carousel. The carousel allows users to browse multiple products at once and purchase them directly from the ad, which redirects to an Instagram Instant Experience Storefront. This format is also compatible with product catalog guidelines.<\/p>\n<p>Instagram collection ads are similar to feed ads, except that they can be viewed on desktop and mobile devices. Like Instagram Feed ads, they use the same format. Images must be square or at least 1080 x 1080 pixels. They must also meet ratio requirements (resolution) and be of the right file type. File types should be PNG or GIF, with aspect ratios greater than 1:1. While Instagram supports 16:9 aspect ratios, they might be masked if they are not in square format.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_image_ad\"><\/span>Instagram image ad<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Square image ads are the new standard for Facebook ad placements. This is largely due to the growth of Instagram, and its higher mobile user volume. Creating square images is a great way to make your ad more impactful. A square image also seamlessly transitions to Instagram placement, so your ad won&#8217;t look out of place. Whether or not you decide to use a square image, it is important to keep your brand aesthetic consistent across all platforms.<\/p>\n<p>The dimensions for Facebook image ads vary according to objective. Generally, a square image should be 1080 x 1080 pixels and 600 x 600 pixels. The ratio of text to image should be 1:1. Facebook&#8217;s algorithm has changed and now only supports images that are square or rectangular. You can still use the same image for multiple purposes, but it is recommended that you avoid using a square image in a portrait format.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_in-stream_video_ad_dimensions\"><\/span>Instagram in-stream video ad dimensions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In October, Instagram announced that it would stop offering in-stream video placement. The move, announced by Instagram, aligns the company&#8217;s video offerings with the Creator Bonus program. The new platform will not feature in-stream video ads. But, if you&#8217;re planning on running a marketing campaign on Instagram, this change could prove to be an advantage for you. Creating a buyer persona will help you determine how to target your audience, save money and improve your lead generation strategy.<\/p>\n<p>Depending on your campaign goals, you&#8217;ll need to determine how long your Instagram in-stream video ad should be. You can choose from 15 to 60 seconds, and make it as entertaining and aesthetically pleasing as possible. To make your video more engaging, use voiceover to explain a product or service to potential customers. Since Instagram doesn&#8217;t caption video ads, make sure that text is aligned close to the edges. In-stream video ads on Instagram are a great way to reach business-oriented users and decision makers.<\/p>\n<p> <iframe width=\"358\" src=\"https:\/\/www.youtube.com\/embed\/NPA9z0XTOzs\" allowfullscreen=\"true\" height=\"200\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Facebook Ads Should Be Square If you&#8217;re planning on making your Facebook ad square, you&#8217;ve come to the right place. This article will help you understand the benefits of square ads, and how to make them work best for your business. You can also learn about Instagram Feed Video Ads, Collection Ads, and Stories. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":26342,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Facebook Ads Should Be Square - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Facebook Ads Should Be Square\" \/>\n<meta property=\"og:description\" content=\"Why Facebook Ads Should Be Square If you&#8217;re planning on making your Facebook ad square, you&#8217;ve come to the right place. This article will help you understand the benefits of square ads, and how to make them work best for your business. You can also learn about Instagram Feed Video Ads, Collection Ads, and Stories. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-20T18:51:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Why-Facebook-Ads-Should-Be-Square_25833.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"641\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square\",\"url\":\"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square\",\"name\":\"Why Facebook Ads Should Be Square - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-20T18:51:10+00:00\",\"dateModified\":\"2022-07-20T18:51:10+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Facebook Ads Should Be Square\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why Facebook Ads Should Be Square - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square","og_locale":"en_US","og_type":"article","og_title":"Why Facebook Ads Should Be Square","og_description":"Why Facebook Ads Should Be Square If you&#8217;re planning on making your Facebook ad square, you&#8217;ve come to the right place. This article will help you understand the benefits of square ads, and how to make them work best for your business. You can also learn about Instagram Feed Video Ads, Collection Ads, and Stories. [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square","og_site_name":"Zeru","article_published_time":"2022-07-20T18:51:10+00:00","og_image":[{"width":1024,"height":641,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Why-Facebook-Ads-Should-Be-Square_25833.png","type":"image\/png"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square","url":"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square","name":"Why Facebook Ads Should Be Square - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-20T18:51:10+00:00","dateModified":"2022-07-20T18:51:10+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/why-facebook-ads-should-be-square#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"Why Facebook Ads Should Be Square"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/25833"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=25833"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/25833\/revisions"}],"predecessor-version":[{"id":25834,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/25833\/revisions\/25834"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/26342"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=25833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=25833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=25833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}