{"id":25797,"date":"2022-07-20T18:51:03","date_gmt":"2022-07-20T18:51:03","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=25797"},"modified":"2022-07-20T18:51:03","modified_gmt":"2022-07-20T18:51:03","slug":"what-is-the-difference-between-a-facebook-page-and-business-page","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-the-difference-between-a-facebook-page-and-business-page","title":{"rendered":"What is the Difference Between a Facebook Page and Business Page?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0d1bb592152\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a0d1bb592152\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0d1bb592152\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-the-difference-between-a-facebook-page-and-business-page\/#What_is_the_Difference_Between_a_Facebook_Page_and_Business_Page\" title=\"What is the Difference Between a Facebook Page and Business Page?\">What is the Difference Between a Facebook Page and Business Page?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-the-difference-between-a-facebook-page-and-business-page\/#It\" title=\"It\">It<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-the-difference-between-a-facebook-page-and-business-page\/#Its_free\" title=\"It&#8217;s free\">It&#8217;s free<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-the-difference-between-a-facebook-page-and-business-page\/#Its_an_extension_of_your_website\" title=\"It&#8217;s an extension of your website\">It&#8217;s an extension of your website<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-the-difference-between-a-facebook-page-and-business-page\/#It_allows_you_to_communicate_directly_with_current_and_potential_customers\" title=\"It allows you to communicate directly with current and potential customers\">It allows you to communicate directly with current and potential customers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/what-is-the-difference-between-a-facebook-page-and-business-page\/#It_provides_specific_tools_exclusively_for_business_pages\" title=\"It provides specific tools exclusively for business pages\">It provides specific tools exclusively for business pages<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/what-is-the-difference-between-a-facebook-page-and-business-page\/#It_interacts_differently_with_fans\" title=\"It interacts differently with fans\">It interacts differently with fans<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_the_Difference_Between_a_Facebook_Page_and_Business_Page\"><\/span>What is the Difference Between a Facebook Page and Business Page?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>If you have a business, you should set up a Facebook page to connect with your current and potential customers. You can create a business page by choosing the &#8220;Business&#8221; or &#8220;Brand&#8221; category. When creating your Facebook page, use your business name as the page name, and select the category that best represents your business. In addition, you should choose a category that accurately represents what your business provides.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It\"><\/span>It<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re launching a new business on Facebook, you might be wondering what the difference is between a personal profile and a business page. First of all, there are some important differences. Personal profiles are primarily for keeping in touch with friends and family. Facebook business pages are for sharing and collecting reviews, sharing essential information about your business, and posting relevant industry-related topics. As a business, you can expect more followers on a business page.<\/p>\n<p>A Facebook business page is fully optimized. You can add a cover photo and a page picture to help potential customers easily identify you. Both of these are displayed when someone searches for businesses in your category or visits your page. You can even add buttons to direct customers to the desired action. If you want to stay up to date with the latest trends, you can optimize your page for search. In addition to the different features that you can use on your business page, you can also link to other social media platforms, such as WhatsApp and Instagram. Finally, you can use a username that is up to 50 characters long.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_free\"><\/span>It&#8217;s free<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A Facebook business page is a great way to promote your business. It is free to create, and it helps your business with Google&#8217;s new local SEO ranking algorithm. However, there are some things to keep in mind when creating one. For one thing, you&#8217;ll want to keep your page consistent and aligned with your brand. This way, people are more likely to trust your page as a legitimate business. And if you do choose to pay for the Facebook advertising tool, it will only be a small part of your overall marketing budget.<\/p>\n<p>After you&#8217;ve created your page, you can start adding people to your page. The &#8220;Add Friends&#8221; tab will let your friends follow your page. Don&#8217;t forget to include your Facebook name so others can find you on Facebook. It&#8217;s easy to post something on the wrong profile, so double check to make sure you&#8217;re posting to the right one. If you want more people to notice your page, consider setting up a website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_an_extension_of_your_website\"><\/span>It&#8217;s an extension of your website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re looking to expand your audience and reach new audiences, a Facebook page might be the right move for your business. Facebook&#8217;s massive user base means that it is an excellent choice to replace a traditional business website. Not only can you attract a larger audience, but you can also reach those who don&#8217;t regularly use the internet. In addition, Facebook has a very mobile-friendly interface. Therefore, your Facebook page should be mobile-friendly as well.<\/p>\n<p>You can customize your Facebook Page with your business&#8217;s information and add buttons that direct customers to your desired action. If you need to make changes to your business information later, you can also go back and edit the information. Facebook has a built-in search engine, so optimizing your page for it is a great way to get found and convert more visitors. For example, if you want to promote a sale, you can add a button to your page that directs customers to your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_allows_you_to_communicate_directly_with_current_and_potential_customers\"><\/span>It allows you to communicate directly with current and potential customers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When setting up your Facebook business page, you must select the appropriate category to display on your page. You can choose from three types: Business or Brand, Community, and Public Figure. For most for-profit businesses, choose Business or Brand. When naming your Facebook business page, make sure that the name matches the company&#8217;s name. The category you choose should reflect the type of services your company offers.<\/p>\n<p>Your Facebook business page allows you to communicate directly with your current and potential customers. You can show them behind-the-scenes content and inside your company. This will increase engagement with your page, as well as give you insights into your audience&#8217;s demographics. Insights are useful when creating and implementing a marketing campaign, since you can drill down to specific posts and ad performance.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_provides_specific_tools_exclusively_for_business_pages\"><\/span>It provides specific tools exclusively for business pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook has introduced specific tools for business pages, which aim to increase the visibility of your page and help it to be discovered more easily. These tools are a part of a broader business push, including Facebook Shops. Facebook wants to ensure that every dollar spent on Facebook is spent effectively. With the new tools, you can use them to make your page more effective and attract new customers. Read on to learn more about how they can help you grow your business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_interacts_differently_with_fans\"><\/span>It interacts differently with fans<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your Facebook business page interacts with fans differently than your profile. This is because the Facebook algorithm considers a fan&#8217;s likelihood to interact with your post. This means that it will only show your post to those people who are likely to interact with your content. You can use the algo to your advantage by providing compelling content. Your profile and page will be sorted based on the type of content you provide. The best way to increase the amount of engagement is to provide compelling content.<\/p>\n<p> <iframe width=\"351\" allowfullscreen=\"true\" frameborder=\"0\" height=\"196\" src=\"https:\/\/www.youtube.com\/embed\/PQHDAXQOWU0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the Difference Between a Facebook Page and Business Page? If you have a business, you should set up a Facebook page to connect with your current and potential customers. You can create a business page by choosing the &#8220;Business&#8221; or &#8220;Brand&#8221; category. 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