{"id":23772,"date":"2022-07-19T07:58:49","date_gmt":"2022-07-19T07:58:49","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=23772"},"modified":"2022-07-19T07:58:50","modified_gmt":"2022-07-19T07:58:50","slug":"what-is-the-most-popular-content-on-youtube-2022","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022","title":{"rendered":"What is the Most Popular Content on YouTube 2022?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e9cd3c5502c\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e9cd3c5502c\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e9cd3c5502c\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022\/#What_is_the_Most_Popular_Content_on_YouTube_2022\" title=\"What is the Most Popular Content on YouTube 2022?\">What is the Most Popular Content on YouTube 2022?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022\/#Unboxing_videos\" title=\"Unboxing videos\">Unboxing videos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022\/#Beauty_challenge_videos\" title=\"Beauty challenge videos\">Beauty challenge videos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022\/#Routine_videos\" title=\"Routine videos\">Routine videos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022\/#List_videos\" title=\"List videos\">List videos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022\/#Music_videos\" title=\"Music videos\">Music videos<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_the_Most_Popular_Content_on_YouTube_2022\"><\/span>What is the Most Popular Content on YouTube 2022?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/wPYagvW.jpg\" alt=\"What is the most popular content on YouTube 2022\" style=\"max-height:251px; max-width:42% height:auto; width:auto; margin:0px 10px;\" align=\"right\"> <\/p>\n<p>The most popular content on YouTube right now is video, and more specifically, list videos. List videos are extremely easy to produce and can cover a wide range of topics. They increase engagement and provide valuable information. The trend of list videos is here to stay, so aspiring digital marketers should start making list videos right away. In this article, we&#8217;ll discuss the different types of lists you can make and what they mean for the future of YouTube.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Unboxing_videos\"><\/span>Unboxing videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While electronics and other electronic products will remain the star of the unboxing show, any product can be the subject of an unboxing video. These videos can be used as an opportunity to promote the featured brand, and are a great way to build your following. YouTube is a huge platform with a huge reach, and unboxing videos can be a powerful way to do that.<\/p>\n<p>According to research, nearly twenty percent of consumers have watched an unboxing video. That means that one out of five people on YouTube will purchase a product after watching an unboxing video. Moreover, this content is also an excellent opportunity to promote a product through influencers. In fact, YouTube Insights has reported that unboxing videos generated over 20 million search results in 2014.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Beauty_challenge_videos\"><\/span>Beauty challenge videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Beauty challenge videos are growing rapidly in popularity, according to YouTube. YouTubers are experimenting with different ways to show their beauty routines. Videos like these can increase your channel&#8217;s views and earn you sponsorships. These videos have the potential to reach millions of viewers. In 2020, YouTube will have a total of 3 billion videos uploaded. Among the most popular categories on YouTube, beauty is the number one choice.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Routine_videos\"><\/span>Routine videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As YouTube continues to innovate, it is predicting that morning routine videos will top the charts in the next five years. This content caters to the in-the-moment needs of the modern consumer, and at the same time, presents an irresistible goldmine for product placement. Consumers love to explore new products, and 360-degree videos allow them to do just that. These videos are already changing the way brands present their products.<\/p>\n<p>As YouTube continues to grow as a global platform, more people are starting to discover the power of video and its potential to make people&#8217;s lives better. For the average Internet user, YouTube is an indispensable resource, whether they&#8217;re a longtime subscriber or new to the site. Whether a viewer is interested in the latest news, a daily exercise routine, or how to take a selfie, YouTube has something for everyone.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"List_videos\"><\/span>List videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There&#8217;s an ABC song and a Gangnam Style video, but what are the most popular videos on YouTube? The chart below provides the most watched videos on YouTube since April 2005. The number of views is rounded up to the nearest million, making it easy to see how popular a certain video is by year. However, not all videos are equally popular on YouTube, and some videos may not be available in all regions.<\/p>\n<p>In a study, the top categories for YouTube content include comedy, music, entertainment\/pop culture, and how-to. The most popular categories by gender are comedy, educational, and how-to videos. Males are most likely to watch sports videos, strategy games, and shooter games, while females prefer makeup, weight loss, and East Asian music. According to the study, 86% of millennial dads use YouTube to learn about parenting and other topics. Ninety-four percent of American young adults also use YouTube on a daily basis.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Music_videos\"><\/span>Music videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The rise of music video popularity will only continue to grow as more people become interested in unique genres of music. Unlike other YouTube content, music videos attract a diverse group of viewers, including young people of all ages. With billions of views and growing interest, music videos are sure to become the most popular content on YouTube. Listed below are the top four types of music videos to look for in 2022.<\/p>\n<p>As the world becomes increasingly connected to the internet, more people are turning to YouTube to find the information they seek. Music videos are the most popular type of video content. There are a lot of different types of videos available on the site, including comedy, how-to, and entertainment\/pop culture. Males are more likely to watch sports videos, and females are more likely to view dance challenges, make-up tutorials, and East Asian music.<\/p>\n<p> <iframe width=\"400\" height=\"224\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/l2CbnLeLUoU\" allowfullscreen=\"true\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is the Most Popular Content on YouTube 2022? The most popular content on YouTube right now is video, and more specifically, list videos. List videos are extremely easy to produce and can cover a wide range of topics. They increase engagement and provide valuable information. The trend of list videos is here to stay, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24430,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is the Most Popular Content on YouTube 2022? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is the Most Popular Content on YouTube 2022?\" \/>\n<meta property=\"og:description\" content=\"What is the Most Popular Content on YouTube 2022? The most popular content on YouTube right now is video, and more specifically, list videos. List videos are extremely easy to produce and can cover a wide range of topics. They increase engagement and provide valuable information. The trend of list videos is here to stay, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-19T07:58:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-19T07:58:50+00:00\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/What-is-the-Most-Popular-Content-on-YouTube-2022_23772\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022\",\"url\":\"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022\",\"name\":\"What is the Most Popular Content on YouTube 2022? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-19T07:58:49+00:00\",\"dateModified\":\"2022-07-19T07:58:50+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is the Most Popular Content on YouTube 2022?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is the Most Popular Content on YouTube 2022? - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022","og_locale":"en_US","og_type":"article","og_title":"What is the Most Popular Content on YouTube 2022?","og_description":"What is the Most Popular Content on YouTube 2022? The most popular content on YouTube right now is video, and more specifically, list videos. List videos are extremely easy to produce and can cover a wide range of topics. They increase engagement and provide valuable information. The trend of list videos is here to stay, [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022","og_site_name":"Zeru","article_published_time":"2022-07-19T07:58:49+00:00","article_modified_time":"2022-07-19T07:58:50+00:00","author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_image":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/What-is-the-Most-Popular-Content-on-YouTube-2022_23772","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022","url":"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022","name":"What is the Most Popular Content on YouTube 2022? - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-19T07:58:49+00:00","dateModified":"2022-07-19T07:58:50+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/what-is-the-most-popular-content-on-youtube-2022#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"What is the Most Popular Content on YouTube 2022?"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/23772"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=23772"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/23772\/revisions"}],"predecessor-version":[{"id":23777,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/23772\/revisions\/23777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/24430"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=23772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=23772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=23772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}