{"id":23648,"date":"2022-07-19T07:54:22","date_gmt":"2022-07-19T07:54:22","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=23648"},"modified":"2022-07-19T07:54:23","modified_gmt":"2022-07-19T07:54:23","slug":"what-does-umg-mean-on-youtube","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-does-umg-mean-on-youtube","title":{"rendered":"What Does UMG Mean on YouTube?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0f48f6c9cf4\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a0f48f6c9cf4\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0f48f6c9cf4\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-does-umg-mean-on-youtube\/#What_Does_UMG_Mean_on_YouTube\" title=\"What Does UMG Mean on YouTube?\">What Does UMG Mean on YouTube?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-does-umg-mean-on-youtube\/#YouTubes_copyright_laws\" title=\"YouTube&#8217;s copyright laws\">YouTube&#8217;s copyright laws<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-does-umg-mean-on-youtube\/#Universal_Music_Groups_power_over_content_on_the_site\" title=\"Universal Music Group&#8217;s power over content on the site\">Universal Music Group&#8217;s power over content on the site<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-does-umg-mean-on-youtube\/#Its_takedown_request_of_Tech_News_Today\" title=\"Its takedown request of Tech News Today\">Its takedown request of Tech News Today<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-does-umg-mean-on-youtube\/#Its_control_over_the_Vevo_section\" title=\"Its control over the Vevo section\">Its control over the Vevo section<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_Does_UMG_Mean_on_YouTube\"><\/span>What Does UMG Mean on YouTube?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" style=\"max-width:44% width:auto; max-height:355px; margin:0px 10px; height:auto;\" align=\"left\" src=\"https:\/\/i.imgur.com\/E1hp90v.jpg\" alt=\"What does UMG mean on YouTube\">  <\/p>\n<p>So what does UMG mean on YouTube? We&#8217;ll explore YouTube&#8217;s copyright laws, the power of Universal Music Group, and the Vevo section&#8217;s influence on YouTube. The partnership could also lead other labels to upload remastered versions of their videos, and perhaps inspire more content producers to do the same. We&#8217;ll also discuss what YouTube&#8217;s takedown request against Tech News Today means for artists and fans.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"YouTubes_copyright_laws\"><\/span>YouTube&#8217;s copyright laws<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to use YouTube to distribute your video content, you should understand the copyright laws that apply to the site. Specifically, you should only upload content that you have created or are legally permitted to use. While some content is permissible to upload without explicit permission, other content cannot be used without the original creator&#8217;s permission. Nonetheless, you should follow the laws carefully to avoid copyright issues. Read on for more information.<\/p>\n<p>In addition to avoiding copyright infringement, you should also know the YouTube Copyright policy. The policy doesn&#8217;t make it easy for creators to protect their intellectual property. For instance, YouTube doesn&#8217;t mediate disputes and does not share the names of those claiming infringement. In addition, it assumes that the content owner is right. It is also unclear whether the European Union&#8217;s directive on copyright applies to YouTube.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Universal_Music_Groups_power_over_content_on_the_site\"><\/span>Universal Music Group&#8217;s power over content on the site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With tens of millions of YouTube subscribers, Universal Music Group has established an unprecedented level of control over the content that appears on its platform. This has resulted in millions of views of its content across the globe, which has been incorporated into advertisements and artist content from all the major creative agencies and media buying agencies. Despite its control over content, UMG&#8217;s YouTube channel has remained relatively anonymous, with no mentions of individual artists or music acts.<\/p>\n<p>Google and music publishers launched Vevo a few years ago, but UMG now has control over its own YouTube sub-channel. It must be some form of ocular degeneration on YouTube&#8217;s part to grant UMG such sweeping authority over its content. If YouTube is so desperate to get Vevo off the ground, it may have been a rushed decision to allow UMG to have its way. Alternatively, UMG could have played dirty tricks with Google to secure the sub-section of YouTube where it can control content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_takedown_request_of_Tech_News_Today\"><\/span>Its takedown request of Tech News Today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A recent episode of Tech News Today has been taken down by Universal Music Group, the owners of YouTube. YouTube censors content that violates the company&#8217;s copyright agreements, so an episode of Tech News Today was taken down due to a MegaUpload upload. However, MegaUpload has challenged YouTube&#8217;s takedown request. The case has been filed with the FCC, so a hearing will likely be held to determine whether the takedown request was actually justified.<\/p>\n<p>Google and the music publishers launched Vevo. This gave UMG control over the Vevo sub-section of YouTube. The fact that YouTube grants UMG sovereignty over that subsection of YouTube suggests that Google\/UMG was either rushed to launch Vevo, or had some dirty tricks up their sleeve. The answer to the question is not that clear. Only time will tell. Let&#8217;s hope that UMG&#8217;s claim is rooted in a misguided view of YouTube.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_control_over_the_Vevo_section\"><\/span>Its control over the Vevo section<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The merger between Universal Music Group and YouTube is an interesting development. The companies will be sharing a portion of advertising revenue generated from music videos. The new company will be called VEVO and it will feature UMG music videos. UMG owns VEVO, and the merger allows the two companies to work together in a way that benefits the music industry. However, the deal is not clear on what the future holds for the company.<\/p>\n<p>The company&#8217;s CEO, Rio Caraeff, is the executive vice president of UMG&#8217;s eLabs. He previously ran the online music video company Deezer. The two companies have previously worked together to make Vevo a success. Rio Caraeff was Vevo&#8217;s first CEO and convinced Sony Music Entertainment to invest in the company as a distribution partner. In October, they raised a $300 million round of venture capital, including Abu Dhabi Media Co.<\/p>\n<p> <iframe allowfullscreen=\"true\" frameborder=\"0\" height=\"250\" width=\"447\" src=\"https:\/\/www.youtube.com\/embed\/fGy1EuTfEg0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Does UMG Mean on YouTube? So what does UMG mean on YouTube? We&#8217;ll explore YouTube&#8217;s copyright laws, the power of Universal Music Group, and the Vevo section&#8217;s influence on YouTube. The partnership could also lead other labels to upload remastered versions of their videos, and perhaps inspire more content producers to do the same. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24493,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Does UMG Mean on YouTube? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-does-umg-mean-on-youtube\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Does UMG Mean on YouTube?\" \/>\n<meta property=\"og:description\" content=\"What Does UMG Mean on YouTube? So what does UMG mean on YouTube? 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