{"id":21302,"date":"2022-07-18T06:24:53","date_gmt":"2022-07-18T06:24:53","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=21302"},"modified":"2022-07-18T06:24:53","modified_gmt":"2022-07-18T06:24:53","slug":"what-is-instagram-aspect-ratio","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-instagram-aspect-ratio","title":{"rendered":"What is Instagram Aspect Ratio?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8adc5bb25b\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e8adc5bb25b\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8adc5bb25b\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram-aspect-ratio\/#What_is_Instagram_Aspect_Ratio\" title=\"What is Instagram Aspect Ratio?\">What is Instagram Aspect Ratio?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram-aspect-ratio\/#Square_photos_are_the_OG_of_Instagram\" title=\"Square photos are the OG of Instagram\">Square photos are the OG of Instagram<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram-aspect-ratio\/#Instagrams_aspect_ratio_is_191_1\" title=\"Instagram&#8217;s aspect ratio is 1.91:1\">Instagram&#8217;s aspect ratio is 1.91:1<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram-aspect-ratio\/#Its_ideal_for_mobile\" title=\"It&#8217;s ideal for mobile\">It&#8217;s ideal for mobile<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram-aspect-ratio\/#Its_not_optimal_for_desktop\" title=\"It&#8217;s not optimal for desktop\">It&#8217;s not optimal for desktop<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram-aspect-ratio\/#Its_not_ideal_for_IGTV\" title=\"It&#8217;s not ideal for IGTV\">It&#8217;s not ideal for IGTV<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_Instagram_Aspect_Ratio\"><\/span>What is Instagram Aspect Ratio?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/36Fhdoe.png\" alt=\"What is Instagram aspect ratio\" align=\"right\" style=\"margin:0px 10px; max-height:355px; max-width:43% width:auto; height:auto;\"> <\/p>\n<p>Aspect ratio is a measurement of the width and height of a video. Instagram supports different video formats, and each one has a specific aspect ratio. In numeric form, the aspect ratio will always be in the ratio form &#8211; either 1:1 or 16:9. The first number represents the width of your video, while the second number indicates the height of your video. Here are some tips to use the aspect ratio of your video on Instagram.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Square_photos_are_the_OG_of_Instagram\"><\/span>Square photos are the OG of Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While it&#8217;s no secret that Instagram favors square photos, there are also many reasons that the elongated aspect ratio is not as attractive. For one, the square format is often unattractive, and if you&#8217;re using the square version of Instagram to post photos on your profile, you&#8217;ll have to crop people out of the photos. Another reason is that some visual stories look better when viewed in a panorama. While Instagram has historically promoted the square aspect ratio, it has also recently relaxed its stance and has added support for portrait and landscape photos.<\/p>\n<p>Another reason for avoiding square photos is that Instagram requires you to upload 1080px images, which is more difficult to post on a mobile device. Instagram automatically compresses the files to make them as small as possible, but the resulting size is not as sharp as a square. If you&#8217;re not sure what aspect ratio your photos should be in, you should check out this article to learn more about this issue.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagrams_aspect_ratio_is_191_1\"><\/span>Instagram&#8217;s aspect ratio is 1.91:1<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve ever wished your Instagram photos were a little more square, you&#8217;ve come to the right place. Instagram&#8217;s aspect ratio is 1.91:1 (or 1:1 if you&#8217;re using a computer). This is because the proportion between the height and width of an image is exactly the same, allowing it to be viewed and enlarged on both sides. This ratio is useful for many purposes, from making it easier to read to ensuring that your photos will fit within the app&#8217;s layout.<\/p>\n<p>Although the aspect ratio on Instagram is the perfect size for mobile screens, it is not always the best for some types of photos. For example, photos taken by cell phone users are more likely to look square than they do in a traditional photo. Some visual stories look better as panoramas. There have been workarounds, including padding the canvas, and adding borders using 3rd-party apps. Fortunately, Instagram has been easing their square obsession in recent years and now accepts portrait and landscape photos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_ideal_for_mobile\"><\/span>It&#8217;s ideal for mobile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are using Instagram on a mobile device, you should be able to post pictures in the optimal aspect ratio for mobile devices. Instagram&#8217;s recommended aspect ratio for mobile users is 1080 x 1350 pixels, which is equivalent to a landscape 16:9 image rotated 90 degrees. Moreover, the image should have enough white space around the edges. This is a good rule of thumb to follow when uploading photos to Instagram.<\/p>\n<p>Photos in the portrait orientation may take up more space on a mobile screen. However, they are more appealing to viewers, which increases engagement. The profile picture is a way your audience will recognize your brand. This is because Instagram&#8217;s profile picture has a 1:1 aspect ratio. It&#8217;s 110 px by 110 px. However, if you&#8217;d like to use a different image, you need to crop the photo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_not_optimal_for_desktop\"><\/span>It&#8217;s not optimal for desktop<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve ever wondered why your Instagram photos don&#8217;t look as good as they should, the problem is probably with your aspect ratio. Instagram&#8217;s recommended aspect ratio is 1.91:1. However, that doesn&#8217;t mean you can&#8217;t post pictures that look good on desktop &#8211; there are several ways to get a great aspect ratio on your Instagram posts. Here are a few examples. Also, consider that your desktop monitor will be much smaller than your mobile device, so it&#8217;s best to choose a resolution that&#8217;s suitable for your desktop.<\/p>\n<p>For desktop users, the aspect ratio of Instagram is not ideal for videos. The app doesn&#8217;t rotate on a desktop or smartphone, and 87 percent of people hold their phone vertically. That means that videos will fill more screen space and attract more viewers. You can also upload your videos to IGTV, which will crop them to a 4:5 aspect ratio. If you want to upload videos, make sure they&#8217;re at least 1080px.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_not_ideal_for_IGTV\"><\/span>It&#8217;s not ideal for IGTV<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve uploaded a video to Instagram, you may have noticed that the aspect ratio doesn&#8217;t look right. That&#8217;s because the aspect ratios for photos and videos on Instagram aren&#8217;t always optimal for the platform. Instead of giving the video&#8217;s optimum aspect ratio, Instagram changed the aspect ratios to something that will make the video look good on IGTV. The new aspect ratios for Instagram videos are 1.91:1 for horizontal, 9:16 for vertical.<\/p>\n<p>While Instagram&#8217;s original aspect ratio for videos was 9:16, they recently opened the platform to landscape videos. Videos with a landscape aspect ratio need to be at least 720 pixels tall and wide. In addition, the aspect ratio of videos uploaded to IGTV should be at least 16:9, or 16:9.<\/p>\n<p> <iframe frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/e0TMzrhchIs\" width=\"535\" allowfullscreen=\"true\" height=\"299\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Instagram Aspect Ratio? Aspect ratio is a measurement of the width and height of a video. Instagram supports different video formats, and each one has a specific aspect ratio. In numeric form, the aspect ratio will always be in the ratio form &#8211; either 1:1 or 16:9. The first number represents the width [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21374,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Instagram Aspect Ratio? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram-aspect-ratio\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Instagram Aspect Ratio?\" \/>\n<meta property=\"og:description\" content=\"What is Instagram Aspect Ratio? Aspect ratio is a measurement of the width and height of a video. 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