{"id":21300,"date":"2022-07-18T06:24:53","date_gmt":"2022-07-18T06:24:53","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=21300"},"modified":"2022-07-18T06:24:53","modified_gmt":"2022-07-18T06:24:53","slug":"what-is-instagram-and-how-is-it-used","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used","title":{"rendered":"What is Instagram and How is it Used?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f2baa08bdae\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69f2baa08bdae\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f2baa08bdae\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used\/#What_is_Instagram_and_How_is_it_Used\" title=\"What is Instagram and How is it Used?\">What is Instagram and How is it Used?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used\/#Instagram_is_a_social_media_platform_for_sharing_photos_and_videos\" title=\"Instagram is a social media platform for sharing photos and videos\">Instagram is a social media platform for sharing photos and videos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used\/#Its_a_popular_ecommerce_platform\" title=\"It&#8217;s a popular ecommerce platform\">It&#8217;s a popular ecommerce platform<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used\/#Its_a_popular_photo_sharing_app\" title=\"It&#8217;s a popular photo sharing app\">It&#8217;s a popular photo sharing app<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used\/#Its_easy_to_use\" title=\"It&#8217;s easy to use\">It&#8217;s easy to use<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_Instagram_and_How_is_it_Used\"><\/span>What is Instagram and How is it Used?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" style=\"width:auto; margin:0px 10px; max-width:29% height:auto; max-height:206px;\" alt=\"What is Instagram and how is it used\" src=\"https:\/\/i.imgur.com\/e8nWfZN.png\" align=\"left\"> <\/p>\n<p>You may be wondering: What is Instagram, and how is it used? You may also want to know the metrics used to measure Instagram&#8217;s success. Depending on your goal, you can use Instagram to increase brand awareness, build an engaged community, and educate your followers about your business. The metrics you choose to measure success will depend on the purpose of your Instagram account. This article will give you a brief overview of Instagram&#8217;s capabilities.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_is_a_social_media_platform_for_sharing_photos_and_videos\"><\/span>Instagram is a social media platform for sharing photos and videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Despite its name, Instagram is no longer considered a square photo-sharing app. Originally introduced in 2010, it has expanded to offer a variety of sharing options. In addition to sharing photos, Instagram also allows users to send videos and shops online. The app&#8217;s future focus is on video, online shopping, and supporting creators. It is also compatible with Android systems. This latest update is the first step in a larger transformation of Instagram.<\/p>\n<p>The app&#8217;s user engagement is high, as evidenced by Tech Crunch&#8217;s recent report on Instagram&#8217;s growth from 300 million to 700 million users within two years. Its focus on visual sharing and user interaction has led to an influx of innovative features, including Instagram Stories and shopping. Users can upload images directly to their accounts using their phones or tablets. However, the platform does not allow users to post photos directly from their desktops.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_a_popular_ecommerce_platform\"><\/span>It&#8217;s a popular ecommerce platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re planning to sell your products on Instagram, here&#8217;s what you should know. Instagram allows you to sell products directly to your customers. This makes your ecommerce journey much more convenient. And now, it has more options than ever, including native sales. The following are some of the key changes that will change the way you sell on Instagram. Follow these updates for the most important insights. And don&#8217;t worry if your products don&#8217;t have a physical storefront. Just like any other ecommerce platform, you can sell your products on Instagram.<\/p>\n<p>Before you start selling on Instagram, you should have an online store. The social network integrates with Facebook&#8217;s Catalog feature, which lets you display your products in posts and stories. Instagram selling is still in its early stages, so keep an eye out for future updates. If you&#8217;re unsure of what to do next, contact Facebook&#8217;s support teams. You should follow all their commerce policies and be located in supported markets.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_a_popular_photo_sharing_app\"><\/span>It&#8217;s a popular photo sharing app<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In addition to being a popular photo sharing application, Instagram has a number of other features that make it even more appealing. The platform supports Android systems, allowing users to easily access and use it from any Android device. Its sister service Facebook is also compatible with this mobile photo sharing application. Users who are not based in the U.S. can also use Instagram on a Windows mobile device. While it has some drawbacks, it does have some pros.<\/p>\n<p>The Instagram app is very visual and highly interactive. When you first open the app, you will be greeted by a main feed of posts from friends and other users. If you tap on the menu bar at the bottom, you&#8217;ll be presented with a list of your recent posts. This menu bar is accessible from anywhere within the app, so you can quickly scroll through your friends&#8217; posts. You can also click on the magnifying glass icon to browse the content of other users.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_easy_to_use\"><\/span>It&#8217;s easy to use<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re looking for a way to make your business stand out, Instagram is a great option. Like Facebook, Instagram allows you to connect your business account to your Facebook ads manager. Once connected, you can create new campaigns and create targeted ads. Once your account is connected to your ads manager, you can create new campaigns and target users. You can also upload pictures and videos to your profile and use them to promote your business.<\/p>\n<p>The app can be a little addictive, but it&#8217;s not hard to limit your usage by installing the web version on your phone or limiting yourself to only using it on your computer. For example, if you want to limit yourself to viewing your Instagram account on computers, you can download your photos and videos to your computer and watch them later. Another way to limit yourself to using Instagram while at work is to use an app called Newsfeed Eradicator. You can download videos from Instagram as well, as long as you&#8217;re on a Windows computer.<\/p>\n<p> <iframe src=\"https:\/\/www.youtube.com\/embed\/ChnjKdMdQqA\" width=\"449\" height=\"251\" frameborder=\"0\" allowfullscreen=\"true\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Instagram and How is it Used? You may be wondering: What is Instagram, and how is it used? You may also want to know the metrics used to measure Instagram&#8217;s success. Depending on your goal, you can use Instagram to increase brand awareness, build an engaged community, and educate your followers about your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21373,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Instagram and How is it Used? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Instagram and How is it Used?\" \/>\n<meta property=\"og:description\" content=\"What is Instagram and How is it Used? You may be wondering: What is Instagram, and how is it used? You may also want to know the metrics used to measure Instagram&#8217;s success. Depending on your goal, you can use Instagram to increase brand awareness, build an engaged community, and educate your followers about your [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-18T06:24:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/What-is-Instagram-and-How-is-it-Used_21300.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"175\" \/>\n\t<meta property=\"og:image:height\" content=\"175\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used\",\"url\":\"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used\",\"name\":\"What is Instagram and How is it Used? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-18T06:24:53+00:00\",\"dateModified\":\"2022-07-18T06:24:53+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Instagram and How is it Used?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is Instagram and How is it Used? - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used","og_locale":"en_US","og_type":"article","og_title":"What is Instagram and How is it Used?","og_description":"What is Instagram and How is it Used? You may be wondering: What is Instagram, and how is it used? You may also want to know the metrics used to measure Instagram&#8217;s success. Depending on your goal, you can use Instagram to increase brand awareness, build an engaged community, and educate your followers about your [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used","og_site_name":"Zeru","article_published_time":"2022-07-18T06:24:53+00:00","og_image":[{"width":175,"height":175,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/What-is-Instagram-and-How-is-it-Used_21300.jpg","type":"image\/jpeg"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used","url":"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used","name":"What is Instagram and How is it Used? - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-18T06:24:53+00:00","dateModified":"2022-07-18T06:24:53+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/what-is-instagram-and-how-is-it-used#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"What is Instagram and How is it Used?"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/21300"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=21300"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/21300\/revisions"}],"predecessor-version":[{"id":21304,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/21300\/revisions\/21304"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/21373"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=21300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=21300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=21300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}