{"id":21149,"date":"2022-07-18T06:19:47","date_gmt":"2022-07-18T06:19:47","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=21149"},"modified":"2022-07-18T06:19:47","modified_gmt":"2022-07-18T06:19:47","slug":"why-should-you-post-a-reel-on-instagram","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/why-should-you-post-a-reel-on-instagram","title":{"rendered":"Why Should You Post a Reel on Instagram?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0b0aeabca7e\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a0b0aeabca7e\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0b0aeabca7e\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/why-should-you-post-a-reel-on-instagram\/#Why_Should_You_Post_a_Reel_on_Instagram\" title=\"Why Should You Post a Reel on Instagram?\">Why Should You Post a Reel on Instagram?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/why-should-you-post-a-reel-on-instagram\/#Reels_are_more_discoverable_than_regular_videos\" title=\"Reels are more discoverable than regular videos\">Reels are more discoverable than regular videos<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/why-should-you-post-a-reel-on-instagram\/#They_are_more_enjoyable_to_watch\" title=\"They are more enjoyable to watch\">They are more enjoyable to watch<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/why-should-you-post-a-reel-on-instagram\/#They_can_drive_traffic_and_sales\" title=\"They can drive traffic and sales\">They can drive traffic and sales<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/why-should-you-post-a-reel-on-instagram\/#They_are_more_effective_as_a_social_media_marketing_tool\" title=\"They are more effective as a social media marketing tool\">They are more effective as a social media marketing tool<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Why_Should_You_Post_a_Reel_on_Instagram\"><\/span>Why Should You Post a Reel on Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" align=\"left\" alt=\"Is it better to post a reel or video on Instagram\" style=\"max-width:42% width:auto; height:auto; max-height:272px; margin:0px 10px;\" src=\"https:\/\/i.imgur.com\/gjh2uvA.png\"> <\/p>\n<p>Reels are great for social media marketing, but are they more discoverable? While they are not as fun to watch, they do drive traffic and sales, and are generally more enjoyable. If you have a business or creator account on Instagram, you can even earn money from them based on play counts. In order to earn money from Instagram Reels, you must have 1,000 views in a 30-day period.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reels_are_more_discoverable_than_regular_videos\"><\/span>Reels are more discoverable than regular videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reels are short, creative, and shareable videos on Instagram. They can be anything from 15 seconds to 60 seconds in length. Instagram also offers a dedicated Reels tab, which acts as an Explore page. It is possible to browse reels regardless of whether you&#8217;re following someone or not. This is an excellent way to showcase products and get noticed by a larger audience. Here are some reasons why you should post a Reel on Instagram.<\/p>\n<p>One reason Reels are more discoverable than regular videos is that they&#8217;re less formal than main feed videos. You can make them more casual than your main feed, and you&#8217;ll likely get more attention with a more creative approach. Make sure to be consistent with posting Reels, as the first few aren&#8217;t very successful. But don&#8217;t give up on trying them. Try different formats to see what works best for your brand and what your followers like.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_are_more_enjoyable_to_watch\"><\/span>They are more enjoyable to watch<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a few ways to make your Instagram Reels more interesting to watch. Unlike TikTok, these videos are short and often contain audio and video clips. They can be shot externally, uploaded to Instagram and then covered with text or other media. If you want to make your Reels stand out from the crowd, try to post clips that incorporate music and original audio. Try to post behind-the-scenes videos of popular videos.<\/p>\n<p>Adding music and audio to your Instagram reels can make them more entertaining to watch. It will add an extra dimension of fun and engagement to your video. The app allows you to upload your own audio or use a song you&#8217;ve created. You can also upload your own music or audio and allow others to use it. You can also add filters and other features to your Reels to enhance the viewing experience. If you&#8217;re just starting out, follow these tips to make your reels more interesting.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_can_drive_traffic_and_sales\"><\/span>They can drive traffic and sales<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reels are an excellent way to increase online sales and traffic for your business. In addition to giving people more information about what you offer, Instagram Reels can be used as an effective way to advertise giveaways. The company Pretty by JL, for example, surprised shoppers by giving away free makeup and revealed the winners in an Instagram Reel. Reels can also give you the chance to educate your followers and share your industry knowledge. They can also serve as great advocacy tools for your business.<\/p>\n<p>While Instagram is notorious for being link-unfriendly, it is a great place to drive traffic to your eCommerce site. There are several ways to add a clickable link to your profile. When you first created your profile, you likely included a link to your homepage. If not, you can edit your bio link to point to any page you wish. You can even use Instagram&#8217;s story function to encourage followers to share your content with their friends.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_are_more_effective_as_a_social_media_marketing_tool\"><\/span>They are more effective as a social media marketing tool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While a reel may not be as effective as a video in reaching your audience, it can still be a valuable tool when you want to post content on Instagram. While Reels can&#8217;t be used to run ads, they can increase your Facebook ad reach by helping you create custom audiences. They can also be used to increase engagement with your content, which is great if you&#8217;re looking to attract new followers or customers. Reels are also more engaging than videos, and can be an excellent way to reuse your video resources.<\/p>\n<p>Reels on Instagram are similar to those on TikTok, a social video app. While TikTok gained popularity and subsequently banned in several major countries, it was not until recently that Instagram made its own version of reels, which were similar to short videos. In fact, Instagram reels received an average of 67% more engagement than regular videos. With these benefits, it&#8217;s no surprise that Instagram has decided to expand on the popular video format.<\/p>\n<p> <iframe height=\"202\" allowfullscreen=\"true\" frameborder=\"0\" width=\"361\" src=\"https:\/\/www.youtube.com\/embed\/Tggjn9cF6Ug\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Should You Post a Reel on Instagram? Reels are great for social media marketing, but are they more discoverable? While they are not as fun to watch, they do drive traffic and sales, and are generally more enjoyable. If you have a business or creator account on Instagram, you can even earn money from [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21451,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Should You Post a Reel on Instagram? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/why-should-you-post-a-reel-on-instagram\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Should You Post a Reel on Instagram?\" \/>\n<meta property=\"og:description\" content=\"Why Should You Post a Reel on Instagram? 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