{"id":21116,"date":"2022-07-18T06:19:43","date_gmt":"2022-07-18T06:19:43","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=21116"},"modified":"2022-07-18T06:19:43","modified_gmt":"2022-07-18T06:19:43","slug":"how-much-does-it-cost-to-boost-a-post-on-instagram","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram","title":{"rendered":"How Much Does it Cost to Boost a Post on Instagram?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e137eb2cf23\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e137eb2cf23\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e137eb2cf23\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram\/#How_Much_Does_it_Cost_to_Boost_a_Post_on_Instagram\" title=\"How Much Does it Cost to Boost a Post on Instagram?\">How Much Does it Cost to Boost a Post on Instagram?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram\/#Cost_of_boosting_a_post\" title=\"Cost of boosting a post\">Cost of boosting a post<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram\/#Options_for_boosting_a_post\" title=\"Options for boosting a post\">Options for boosting a post<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram\/#Automatic_bidding_vs_manual_bidding\" title=\"Automatic bidding vs. manual bidding\">Automatic bidding vs. manual bidding<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram\/#Optimum_audience_for_boosting_a_post\" title=\"Optimum audience for boosting a post\">Optimum audience for boosting a post<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram\/#Budgeting_for_boosting_a_post\" title=\"Budgeting for boosting a post\">Budgeting for boosting a post<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Much_Does_it_Cost_to_Boost_a_Post_on_Instagram\"><\/span>How Much Does it Cost to Boost a Post on Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" align=\"right\" style=\"max-width:31% max-height:241px; width:auto; margin:0px 10px; height:auto;\" src=\"https:\/\/i.imgur.com\/Smzf35n.png\" alt=\"How much does it cost to boost a post on Instagram\">  <\/p>\n<p>In order to determine how much it costs to boost a post on Instagram, you&#8217;ll first need to know how many views your post can receive. There are two types of ad units: cost-per-click and cost-per-impression. The latter option is generally more affordable. The question is, how much should you pay per thousand views? You can choose the option that suits your budget and audience size.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Cost_of_boosting_a_post\"><\/span>Cost of boosting a post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The cost of boosting a post on Instagram can be expensive, especially if you are promoting multiple posts, and you may want to spread your budget out to spread your costs over a week. However, you must understand the difference between boosting a post once a day and spreading it across the entire week. This strategy is recommended by marketers for reaching their target audience more frequently. However, it is not advisable to boost more than once a day.<\/p>\n<p>To maximize the cost of boosting a post on Instagram, it is important to know your target audience and the number of people your post will reach. You should aim to boost a post that has the potential to drive qualified traffic. The cost will depend on the size of your target audience, the type of CTA, and your goal. In general, boosting a post will cost you a minimum of $1 per day.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Options_for_boosting_a_post\"><\/span>Options for boosting a post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re looking to expand your reach on Instagram, you&#8217;ve probably noticed that there are several options for boosting a post. You can choose to increase your profile visitation, website traffic, or the number of views on your promotion. You can even choose to target your audience more specifically. There are several options to choose from, and each has a different purpose. If you want to increase brand awareness, increase website traffic, or encourage direct messaging, you should choose the latter.<\/p>\n<p>To maximize the ROI of your boosted posts, you can set specific goals and target your audience. Instagram also allows you to set a budget for your campaign, and you can set a daily maximum. For example, if you&#8217;re targeting a small audience, you might choose to set a daily budget of five dollars and make the ad run for six days. You can also target people in your industry, based on their interests, and by demographic.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Automatic_bidding_vs_manual_bidding\"><\/span>Automatic bidding vs. manual bidding<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re starting out with Instagram advertising, you may wonder which is best &#8211; manual bidding or automatic bidding? Although both types of bidding can be effective, the former is more cost-effective for smaller audiences. Since Facebook does not know the cost of a conversion, automatic bidding is often higher than manual bidding. However, if your goal is to boost a post with a higher ROI than the average, automatic bidding is often the better option.<\/p>\n<p>When deciding between manual and automatic bidding, make sure to understand the differences and how they will affect your results. For example, manual bidding may be better if you want your ad to appear in more niche areas than automatic bidding. For Instagram advertising, use automatic bidding if you&#8217;re using Facebook&#8217;s ad platform, which helps you set your bid higher than the recommended amount. Similarly, manual bidding can cause your ad to not show, so be sure to increase your bid higher than recommended by Facebook.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Optimum_audience_for_boosting_a_post\"><\/span>Optimum audience for boosting a post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating an effective promotion strategy for Instagram requires determining the audience, budget, and duration. Targeting your audience is also important. Engaging with a post can generate leads or customers for your business. It also drives people to your profile, website, or Instagram DM. Selecting the right audience for your promotion is vital. Using Facebook&#8217;s audience selection tools can help you reach the right audience.<\/p>\n<p>To boost a post on Instagram, you&#8217;ll need a business profile. To do so, go to your profile and click the Promote feature. A post that has been promoted will look like an advertisement in the feeds of your targeted audience. Boosting posts is not free, but it can increase your Instagram followers. If you have a business page, you can choose to target your audience according to the size of the post.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Budgeting_for_boosting_a_post\"><\/span>Budgeting for boosting a post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step when budgeting for boosting a post on Instagram is to figure out who you&#8217;re targeting. Depending on the goals of your post, you might want to target a certain age group, a particular demographic, or a specific feed. Instagram provides a worksheet for determining your target market. You can also use this worksheet to find out how much you should budget for your post.<\/p>\n<p>Another thing to consider is the size of your audience. If your post is very visual and you want to target the younger crowd, a $500 budget with a $2 CPC will get you 250 likes on average. But if you are trying to reach a more general audience, a $1000 budget with a $2 CPC will bring in ten times as many likes and comments. And if you want to target females, then you can increase your budget by bidding $0.50 for every 1000 likes you receive.<\/p>\n<p> <iframe frameborder=\"0\" height=\"233\" src=\"https:\/\/www.youtube.com\/embed\/iviGJ3HivBM\" allowfullscreen=\"true\" width=\"417\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Much Does it Cost to Boost a Post on Instagram? In order to determine how much it costs to boost a post on Instagram, you&#8217;ll first need to know how many views your post can receive. There are two types of ad units: cost-per-click and cost-per-impression. The latter option is generally more affordable. The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21466,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Does it Cost to Boost a Post on Instagram? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Does it Cost to Boost a Post on Instagram?\" \/>\n<meta property=\"og:description\" content=\"How Much Does it Cost to Boost a Post on Instagram? In order to determine how much it costs to boost a post on Instagram, you&#8217;ll first need to know how many views your post can receive. There are two types of ad units: cost-per-click and cost-per-impression. The latter option is generally more affordable. The [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-18T06:19:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-Much-Does-it-Cost-to-Boost-a-Post-on-Instagram_21116.png\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"549\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram\",\"url\":\"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram\",\"name\":\"How Much Does it Cost to Boost a Post on Instagram? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-18T06:19:43+00:00\",\"dateModified\":\"2022-07-18T06:19:43+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Much Does it Cost to Boost a Post on Instagram?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Much Does it Cost to Boost a Post on Instagram? - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram","og_locale":"en_US","og_type":"article","og_title":"How Much Does it Cost to Boost a Post on Instagram?","og_description":"How Much Does it Cost to Boost a Post on Instagram? In order to determine how much it costs to boost a post on Instagram, you&#8217;ll first need to know how many views your post can receive. There are two types of ad units: cost-per-click and cost-per-impression. The latter option is generally more affordable. The [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram","og_site_name":"Zeru","article_published_time":"2022-07-18T06:19:43+00:00","og_image":[{"width":400,"height":549,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-Much-Does-it-Cost-to-Boost-a-Post-on-Instagram_21116.png","type":"image\/png"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram","url":"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram","name":"How Much Does it Cost to Boost a Post on Instagram? - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-18T06:19:43+00:00","dateModified":"2022-07-18T06:19:43+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-much-does-it-cost-to-boost-a-post-on-instagram#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How Much Does it Cost to Boost a Post on Instagram?"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/21116"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=21116"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/21116\/revisions"}],"predecessor-version":[{"id":21121,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/21116\/revisions\/21121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/21466"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=21116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=21116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=21116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}