{"id":21055,"date":"2022-07-18T06:16:46","date_gmt":"2022-07-18T06:16:46","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=21055"},"modified":"2022-07-18T06:16:46","modified_gmt":"2022-07-18T06:16:46","slug":"do-hashtags-still-work-on-instagram-2022","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022","title":{"rendered":"Do Hashtags Still Work on Instagram 2022?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f56033443a5\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69f56033443a5\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f56033443a5\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022\/#Do_Hashtags_Still_Work_on_Instagram_2022\" title=\"Do Hashtags Still Work on Instagram 2022?\">Do Hashtags Still Work on Instagram 2022?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022\/#Branded_and_location_hashtags\" title=\"Branded and location hashtags\">Branded and location hashtags<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022\/#Seasonal_or_time-sensitive_hashtags\" title=\"Seasonal or time-sensitive hashtags\">Seasonal or time-sensitive hashtags<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022\/#Broad_appeal_hashtags\" title=\"Broad appeal hashtags\">Broad appeal hashtags<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Do_Hashtags_Still_Work_on_Instagram_2022\"><\/span>Do Hashtags Still Work on Instagram 2022?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/GeHJhIS.png\" alt=\"Do hashtags still work on Instagram 2022\" align=\"left\" style=\"max-width:40% width:auto; height:auto; margin:0px 10px; max-height:321px;\"> <\/p>\n<p>Have you ever wondered whether hashtags are still effective on Instagram? There are a variety of reasons for using them. By using them correctly, your profile will have the best chance of success. You can use location or brand hashtags, seasonal or time-sensitive hashtags, or broad appeal hashtags. But which ones are the most effective? Read on for more information! And remember: the more relevant and interesting your hashtags are, the more likely your profile will be seen by those interested in it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Branded_and_location_hashtags\"><\/span>Branded and location hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most important features of Instagram is its use of location and branded hashtags. Both are essential to attracting local audiences. In addition to ecommerce merchants, location hashtags can also be used to reach out to local customers. However, these hashtags don&#8217;t increase your audience, but rather, they enhance the relationship between your brand and your existing audience. If you&#8217;re looking to reach customers in your vicinity, these hashtags can be particularly beneficial.<\/p>\n<p>You can use up to 30 hashtags per post. But don&#8217;t overdo it! Don&#8217;t use too many or you&#8217;ll look spammy. Instagram doesn&#8217;t publish a definitive list of banned hashtags, but third-party lists do. Generally, use five to six hashtags per post. Otherwise, using too many hashtags may look spammy. In addition, use hashtag research to understand which hashtags are trending and which are most popular.<\/p>\n<p>You can use both location and branded hashtags on Instagram. The general hashtag #location is a good fit for most types of businesses, but branded and location hashtags are especially relevant for entertainment companies and brands. Use both hashtags to attract more customers by targeting a niche audience. Be creative and try different tags. You&#8217;ll be amazed at the number of opportunities! In 2022, Instagram will be an even more powerful marketing tool.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Seasonal_or_time-sensitive_hashtags\"><\/span>Seasonal or time-sensitive hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You might have noticed that there is an increase in the number of seasonal or time-sensitive hashtags on Instagram. This is because the hashtags can categorize the content you post and present it to the right people. In fact, hashtags have become so popular that you&#8217;ve probably seen them in action already, or at least used them yourself without realizing how effective they could be. So, how can you make use of them effectively? Here are some tips to help you do so.<\/p>\n<p>First, you can register your hashtags as trademarks. These are useful if you&#8217;re using them to promote a business. It costs $225 to register a trademark with the United States Patent and Trademark Office. Another thing you can do is to capitalize your hashtags, especially if they&#8217;re short. This will make them easier for your audience to read. Alternatively, you can use lowercase letters if you&#8217;re using a one-word hashtag.<\/p>\n<p>Another way to use time-sensitive or seasonal hashtags on Instagram is to tag your posts with a specific time period. For example, if you&#8217;re taking a vacation in the summer, you can use the #summer hashtag to share those photos. Then, if you&#8217;re posting photos of yourself or your pets, you can tag them with #summer. You can also use the #repost hashtag to share another user&#8217;s content with your followers. This is similar to the #photooftheday hashtag.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Broad_appeal_hashtags\"><\/span>Broad appeal hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hashtags were first used on Twitter to group posts related to a specific topic. Today, hashtags are used across all social media platforms, including Instagram, Facebook, and Twitter. They are great tools to promote your brand, business, or service, and they can even help you find posts based on specific hashtags. The purpose of hashtags is to make it easier for users to find your posts. You can also use hashtags to get more exposure for your posts.<\/p>\n<p>You should always use relevant hashtags, but it is important to use niche, targeted ones, and popular trending hashtags in moderation. Try to mix popular trending hashtags with smaller fry hashtags to maximize the chances of getting engagement and reach. There is a delicate balance between using the right hashtags and increasing your profile&#8217;s chances of success. Once you find the right balance between using the right hashtags, you can have the most engagement on Instagram.<\/p>\n<p>The best way to use hashtags on Instagram is to research what is trending on the platform. If you are a popular account, you don&#8217;t need as many hashtags as a small profile. Popular accounts have already established their position on the platform and are more discoverable. That&#8217;s a good thing! And, it&#8217;s a great way to get ideas for new hashtags. But it doesn&#8217;t mean you should abandon them altogether!<\/p>\n<p> <iframe width=\"512\" frameborder=\"0\" allowfullscreen=\"true\" src=\"https:\/\/www.youtube.com\/embed\/0Dk0nUWOL-0\" height=\"286\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do Hashtags Still Work on Instagram 2022? Have you ever wondered whether hashtags are still effective on Instagram? There are a variety of reasons for using them. By using them correctly, your profile will have the best chance of success. You can use location or brand hashtags, seasonal or time-sensitive hashtags, or broad appeal hashtags. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21494,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Do Hashtags Still Work on Instagram 2022? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Do Hashtags Still Work on Instagram 2022?\" \/>\n<meta property=\"og:description\" content=\"Do Hashtags Still Work on Instagram 2022? Have you ever wondered whether hashtags are still effective on Instagram? There are a variety of reasons for using them. By using them correctly, your profile will have the best chance of success. You can use location or brand hashtags, seasonal or time-sensitive hashtags, or broad appeal hashtags. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-18T06:16:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Do-Hashtags-Still-Work-on-Instagram-2022_21055.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1570\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022\",\"url\":\"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022\",\"name\":\"Do Hashtags Still Work on Instagram 2022? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-18T06:16:46+00:00\",\"dateModified\":\"2022-07-18T06:16:46+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Do Hashtags Still Work on Instagram 2022?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Do Hashtags Still Work on Instagram 2022? - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022","og_locale":"en_US","og_type":"article","og_title":"Do Hashtags Still Work on Instagram 2022?","og_description":"Do Hashtags Still Work on Instagram 2022? Have you ever wondered whether hashtags are still effective on Instagram? There are a variety of reasons for using them. By using them correctly, your profile will have the best chance of success. You can use location or brand hashtags, seasonal or time-sensitive hashtags, or broad appeal hashtags. [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022","og_site_name":"Zeru","article_published_time":"2022-07-18T06:16:46+00:00","og_image":[{"width":1080,"height":1570,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/Do-Hashtags-Still-Work-on-Instagram-2022_21055.png","type":"image\/png"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022","url":"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022","name":"Do Hashtags Still Work on Instagram 2022? - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-18T06:16:46+00:00","dateModified":"2022-07-18T06:16:46+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/do-hashtags-still-work-on-instagram-2022#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"Do Hashtags Still Work on Instagram 2022?"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/21055"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=21055"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/21055\/revisions"}],"predecessor-version":[{"id":21062,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/21055\/revisions\/21062"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/21494"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=21055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=21055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=21055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}