{"id":20742,"date":"2022-07-18T06:08:25","date_gmt":"2022-07-18T06:08:25","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=20742"},"modified":"2022-07-18T06:08:25","modified_gmt":"2022-07-18T06:08:25","slug":"what-is-an-instagram-reel-vs-story","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-an-instagram-reel-vs-story","title":{"rendered":"What is an Instagram Reel Vs Story?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f5a3b947b59\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69f5a3b947b59\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f5a3b947b59\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-an-instagram-reel-vs-story\/#What_is_an_Instagram_Reel_Vs_Story\" title=\"What is an Instagram Reel Vs Story?\">What is an Instagram Reel Vs Story?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-an-instagram-reel-vs-story\/#Reels_are_a_mobile-first_format\" title=\"Reels are a mobile-first format\">Reels are a mobile-first format<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-an-instagram-reel-vs-story\/#They_are_similar_to_posts\" title=\"They are similar to posts\">They are similar to posts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-an-instagram-reel-vs-story\/#They_can_be_up_to_60_seconds_long\" title=\"They can be up to 60 seconds long\">They can be up to 60 seconds long<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-an-instagram-reel-vs-story\/#They_are_accessible_as_a_story\" title=\"They are accessible as a story\">They are accessible as a story<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/what-is-an-instagram-reel-vs-story\/#They_can_increase_your_reach\" title=\"They can increase your reach\">They can increase your reach<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_an_Instagram_Reel_Vs_Story\"><\/span>What is an Instagram Reel Vs Story?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" align=\"right\" style=\"max-width:39% max-height:219px; height:auto; margin:0px 10px; width:auto;\" src=\"https:\/\/i.imgur.com\/LkbGcRt.png\" alt=\"What is an Instagram reel vs story\">  <\/p>\n<p>If you are looking to get more followers on Instagram, you&#8217;ve likely been wondering: What is an Instagram reel, anyway? Well, Reels are similar to posts, and they can be as long as 60 seconds. These videos are particularly effective for showcasing products or services. Unlike stories, Reels can be viewed on mobile phones. Read on to find out more! And stay tuned for more articles on Instagram&#8217;s Reels.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reels_are_a_mobile-first_format\"><\/span>Reels are a mobile-first format<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve ever wondered what a video on Instagram looks like, you&#8217;ve probably seen the new mobile-first Instagram reel format. These video reels can be accessed in various places, including your phone&#8217;s camera roll. Unlike traditional video formats, these reels are easy to share with friends via Whatsapp, Twitter, and email. In addition, you can now make money from them depending on how many times your reel has been viewed.<\/p>\n<p>Like any other video format on Instagram, reels are a great way to engage your audience. These videos can range anywhere from three to fifteen seconds long and are uploaded directly from the camera roll. They can be filmed in one take or stitched together from several different clips. They can be shared to feeds or Stories and can even be seen on the Explore page. They are an excellent format for businesses and brands to reach a large audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_are_similar_to_posts\"><\/span>They are similar to posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While it is unclear how Reels differ from posts, they are akin to posts in that users can view a person&#8217;s favorite moments. These videos are short, up to 15 seconds, and contain the option to like or comment. Instagram posts are also watermarked to ensure the content creator&#8217;s safety. While TikTok creators can create very different videos &#8211; their videos are often set against an average kitchen wall &#8211; Instagram users are used to watching aesthetic videos. For this reason, they judge Reels differently.<\/p>\n<p>Reels on Instagram can include original audio and video. These clips are similar to posts, and you can search for the music or artist to add to them. Like posts, you can add text or stickers or GIFs to your Reels. You can also cross-check the timing and transitions of each clip before you post it to the reel. Then, share it with your followers to promote your work. This method is great for showcasing your talents and skills.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_can_be_up_to_60_seconds_long\"><\/span>They can be up to 60 seconds long<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While you&#8217;ve probably heard of Reels before, you might not have been aware that they&#8217;re actually much longer than the regular feed video. Reels are just the same as regular feed videos, but they can be up to 60 seconds long. Reels are useful for cross-posting content between platforms, and they are particularly useful if you&#8217;re an Instagram creator who has a TikTok following.<\/p>\n<p>Although Instagram originally only allowed users to post videos up to 15 seconds long, the company recently increased the maximum length of the Reels format. While this change might seem small, it has huge implications for users. For starters, it will allow more content for viewers and will help boost engagement. But you must be using the latest version of the app to use the feature. While Reels were previously limited to 30 seconds, the new feature will allow users to create longer videos with more content.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_are_accessible_as_a_story\"><\/span>They are accessible as a story<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reels are accessible as stories on Instagram. If your reel is successful, it will most likely be featured on the Explore page, which is used by 50% of all Instagram accounts. Creating and sharing Reels can help you expose your brand to new followers. Big brands have used Reels since the start of the platform. Here are a few ways to make the most of your Reel. Firstly, make sure you have a high-quality video that features your brand&#8217;s products and services.<\/p>\n<p>After creating your reel, you can share it on your profile page and home feed. Reels appear on your story as a story, so you can share it with a wider audience. You can also embed Instagram Reels videos in your own website. To embed Instagram Reels videos on your own website, open the post in a desktop browser, select the &#8216;Embed&#8217; option, copy the code provided and paste it into your website.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_can_increase_your_reach\"><\/span>They can increase your reach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The biggest difference between an Instagram reel and a story is length. While both features have their advantages, both can increase your reach. Instagram reels can be as short as 15 seconds, while stories can be as long as 60 seconds. Both types of videos have their own tab in the app and can be viewed by people you don&#8217;t follow. A great way to make your reel more impactful is to use a title template.<\/p>\n<p>Reels on Instagram can be shared in 3 locations. First, they appear on public accounts&#8217; Explore tab, and second, they can be shared to a user&#8217;s Stories feed. Reels, like Stories, expire after 24 hours. Reels are also a great option for businesses. Regardless of your goals, the benefits of using them for your brand&#8217;s social media marketing are clear. The most compelling reason for using Reels is Instagram&#8217;s future focus on user engagement.<\/p>\n<p> <iframe height=\"268\" width=\"480\" frameborder=\"0\" allowfullscreen=\"true\" src=\"https:\/\/www.youtube.com\/embed\/MCAYILT_9ls\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is an Instagram Reel Vs Story? If you are looking to get more followers on Instagram, you&#8217;ve likely been wondering: What is an Instagram reel, anyway? Well, Reels are similar to posts, and they can be as long as 60 seconds. These videos are particularly effective for showcasing products or services. Unlike stories, Reels [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21650,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is an Instagram Reel Vs Story? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-an-instagram-reel-vs-story\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is an Instagram Reel Vs Story?\" \/>\n<meta property=\"og:description\" content=\"What is an Instagram Reel Vs Story? 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