{"id":20416,"date":"2022-07-18T05:58:25","date_gmt":"2022-07-18T05:58:25","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=20416"},"modified":"2022-07-18T05:58:25","modified_gmt":"2022-07-18T05:58:25","slug":"is-instagram-still-popular-in-2022","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/is-instagram-still-popular-in-2022","title":{"rendered":"Is Instagram Still Popular in 2022?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f98d883a1dd\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69f98d883a1dd\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f98d883a1dd\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/is-instagram-still-popular-in-2022\/#Is_Instagram_Still_Popular_in_2022\" title=\"Is Instagram Still Popular in 2022?\">Is Instagram Still Popular in 2022?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/is-instagram-still-popular-in-2022\/#Instagram\" title=\"Instagram\">Instagram<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/is-instagram-still-popular-in-2022\/#Instagram_Stories\" title=\"Instagram Stories\">Instagram Stories<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/is-instagram-still-popular-in-2022\/#Instagram_Reels\" title=\"Instagram Reels\">Instagram Reels<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/is-instagram-still-popular-in-2022\/#Instagram_Shopping\" title=\"Instagram Shopping\">Instagram Shopping<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/is-instagram-still-popular-in-2022\/#Branded_Content_Partnerships\" title=\"Branded Content Partnerships\">Branded Content Partnerships<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/is-instagram-still-popular-in-2022\/#Instagram_Security_Checkup\" title=\"Instagram Security Checkup\">Instagram Security Checkup<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Is_Instagram_Still_Popular_in_2022\"><\/span>Is Instagram Still Popular in 2022?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" align=\"right\" style=\"height:auto; width:auto; max-height:237px; margin:0px 10px; max-width:29%\" src=\"https:\/\/i.imgur.com\/1fRzw0z.png\" alt=\"Is Instagram still popular 2022\">  <\/p>\n<p>There are a lot of ways to enjoy the platform. From its stories and Reels to shopping, it&#8217;s not just for pictures. Whether you&#8217;re looking for a new phone or an apartment, there are plenty of ways to enjoy Instagram. The biggest question is, &#8220;How can I stay on Instagram into 2022?&#8221;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram\"><\/span>Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re looking for answers as to whether Instagram will still be popular in 2022, you&#8217;ve come to the right place. The most recent report from the social media company revealed that more than half of the total Instagram user base is between 18 and 34 years old. Moreover, a further study indicated that more than two-thirds of Instagram users are between the ages of 18 and 29 years old. So, despite all the questions about whether Instagram will be popular in 2022, the answer is a resounding yes!<\/p>\n<p>The first post by a user was published on October 6, 2010 and soon after, the app was officially launched. In fact, this year, it will celebrate its 11th birthday. The app used to be solely a way for individuals to share single photos but today, it offers many features, including videos, carousel posts, IGTV, reels, live streams, shoppable content, and Instagram ads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Stories\"><\/span>Instagram Stories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram Stories are growing in popularity among millennials and Gen Z. The majority of users view the posts before work, during their lunch break, and in the evenings. To increase your posts, try posting early in the day, around lunch, or during the evening. One-third of Instagram users became interested in a product after viewing it in a story. Instagram Stories offer a unique perspective on brands and products. Unlike traditional advertising, Stories provide a personal touch and give users a first-hand look into the products they&#8217;re interested in.<\/p>\n<p>It&#8217;s important to remember that Instagram Stories scroll quickly. It&#8217;s not enough to show off your product; you need to hook viewers quickly. This means creating videos that take viewers on a journey. While it&#8217;s nerve-wracking, showing up on camera helps you personalize your brand and earn viewers&#8217; trust. For beginners, practice on Instagram Live with Practice Mode. And don&#8217;t forget to include captions and subtitles for your videos.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Reels\"><\/span>Instagram Reels<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most popular videos on Instagram is the reel created by @cochinaquatic, which has garnered 144 million views and nine million likes. The reel shows a beautiful pool of orange fish eating. The video is a promotional piece by Cochinaquatic, which also sells ornamental fish. The reel with the next highest number of views is Khaby Lame, a silent comedy that has more followers than Mark Zuckerberg.<\/p>\n<p>Reels are a fantastic way to build a niche audience around your brand, personal brand, or company. They allow you to engage your audience and showcase your products and services in a fun and creative way. In addition, Reels are a great way to grow your Instagram account. However, if you want to make your video more interesting, here are some tips to follow. First of all, you should plan on shooting an Instagram Reel. To start a video, tap the camera icon and shoot the clips.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Shopping\"><\/span>Instagram Shopping<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you were on Instagram ten years ago, you probably didn&#8217;t know that it would turn into a full-fledged marketing platform by 2022. In the past year alone, Instagram has released dozens of new tools for businesses, from shoppable Instagram posts to ways to drive traffic from stories. The social media network has even launched a standalone video platform called IGTV. Here&#8217;s what we know so far.<\/p>\n<p>In 2017, marketers spent $8 billion on Instagram influencers, according to Adweek. Instagram users love the short, bite-sized content that&#8217;s easy to consume. And while you don&#8217;t have to be a huge star to be successful with Instagram, you do have to be unique and creative in order to stand out. Despite this, 55% of influencers prefer Instagram for campaigns. But is Instagram really so popular?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Branded_Content_Partnerships\"><\/span>Branded Content Partnerships<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In order to help brands maximize the reach of their branded content, Instagram is increasing its creator monetization tools. In June, it will make response data from IG Live and Reels available for brand partners. Creators can now access the information using new filters that are designed to help them find new partners. The new Creator Marketplace will allow brand partners to monitor response data from their branded content campaigns and identify those who are generating the best results.<\/p>\n<p>To add a branded content partnership to your story, simply go to the story section of your account. You&#8217;ll notice an icon at the top right of your story called &#8220;Tag Business Partner.&#8221; This icon will search for businesses that want to be partnered with you and display the tag &#8220;paid partnership with&#8221;.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_Security_Checkup\"><\/span>Instagram Security Checkup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve ever been a victim of account hacking, you&#8217;ll be relieved to know that Instagram has introduced a security checkup tool. This tool will walk you through the necessary steps to secure your Instagram account. For starters, you&#8217;ll have to verify your e-mail address, check your mobile number, and enable two-factor authentication. For those who don&#8217;t have WhatsApp, you can enable the feature by using it on your Instagram account.<\/p>\n<p>Once you have turned on two-factor authentication, you&#8217;ll be alerted if someone else tries to log in. You&#8217;ll know right away who&#8217;s trying to use your Instagram account by the device they&#8217;re logged in from. Also, Instagram allows you to view a list of devices that recently logged in to your account. If you&#8217;re worried about the security of your account, you can revoke third-party access from suspicious devices.<\/p>\n<p> <iframe frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/rD20yLOjFis\" height=\"265\" width=\"474\" allowfullscreen=\"true\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Instagram Still Popular in 2022? There are a lot of ways to enjoy the platform. From its stories and Reels to shopping, it&#8217;s not just for pictures. Whether you&#8217;re looking for a new phone or an apartment, there are plenty of ways to enjoy Instagram. The biggest question is, &#8220;How can I stay on [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21812,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Instagram Still Popular in 2022? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/is-instagram-still-popular-in-2022\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Instagram Still Popular in 2022?\" \/>\n<meta property=\"og:description\" content=\"Is Instagram Still Popular in 2022? There are a lot of ways to enjoy the platform. 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