{"id":20276,"date":"2022-07-18T05:53:06","date_gmt":"2022-07-18T05:53:06","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=20276"},"modified":"2022-07-18T05:53:06","modified_gmt":"2022-07-18T05:53:06","slug":"is-it-bad-to-have-a-business-account-on-instagram","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/is-it-bad-to-have-a-business-account-on-instagram","title":{"rendered":"Is it Bad to Have a Business Account on Instagram?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a68372591a55\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a68372591a55\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a68372591a55\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/is-it-bad-to-have-a-business-account-on-instagram\/#Is_it_Bad_to_Have_a_Business_Account_on_Instagram\" title=\"Is it Bad to Have a Business Account on Instagram?\">Is it Bad to Have a Business Account on Instagram?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/is-it-bad-to-have-a-business-account-on-instagram\/#Creating_a_compelling_business_profile_on_Instagram\" title=\"Creating a compelling business profile on Instagram\">Creating a compelling business profile on Instagram<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/is-it-bad-to-have-a-business-account-on-instagram\/#Boosting_posts\" title=\"Boosting posts\">Boosting posts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/is-it-bad-to-have-a-business-account-on-instagram\/#Creating_bespoke_adverts\" title=\"Creating bespoke adverts\">Creating bespoke adverts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/is-it-bad-to-have-a-business-account-on-instagram\/#Adding_links_to_stories\" title=\"Adding links to stories\">Adding links to stories<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Is_it_Bad_to_Have_a_Business_Account_on_Instagram\"><\/span>Is it Bad to Have a Business Account on Instagram?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/asZYuKY.png\" style=\"height:auto; margin:0px 10px; width:auto; max-height:326px; max-width:30%\" alt=\"Is it bad to have a business account on Instagram\" align=\"left\"> <\/p>\n<p>Why might you want to switch to a business account? The short bio on Instagram is no help for followers &#8211; only 150 characters is allowed, and this doesn&#8217;t leave much room for information. With a business account, however, you can add contact links so that customers can tap these links to find you and contact you. If you are unsure whether switching to a business account is right for your brand, it is free and easy to do.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_compelling_business_profile_on_Instagram\"><\/span>Creating a compelling business profile on Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram business profiles are essential to maximize your social media marketing efforts. In addition to the standard features like photo and video sharing, they also provide additional tools such as audience insights and lead generation. If you want your business to grow, an Instagram business profile will give you a competitive advantage over other similar businesses. With this tool, you will be able to schedule your posts and gain insights into the performance of your posts. Also, an Instagram business profile allows you to connect to your Facebook page, which can limit the visibility of posts and other content.<\/p>\n<p>To get started, start by connecting your business&#8217;s Facebook Page to your Instagram account. Then, make sure you update your Facebook page&#8217;s contact information and add a call to action. Once you&#8217;ve done that, you&#8217;re ready to switch over to your business&#8217;s Instagram profile. Next, login to your Instagram account. Then, click on the gear icon, which will take you to account settings. Click on &#8220;Switch to Business Profile&#8221; and follow the on-screen instructions to connect with your Facebook Page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Boosting_posts\"><\/span>Boosting posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step in boosting your Instagram posts is to choose a goal and audience. You&#8217;ll also need to set a budget and duration for your ad. If you have a Facebook Page, you can also use this tool to boost your Instagram posts. After you have selected your goals and audience, you&#8217;ll need to connect your Facebook page and Instagram account to get started. You can then select the ad type that best suits your goals.<\/p>\n<p>Another option for boosting your posts is to go live. If you&#8217;re able to do this during peak hours, your post will receive more reach. Going live will also engage your audience more. It makes your posts more personal and engaging, and it also boosts your profile in the stories feed. Then, you&#8217;ll have more time to create great content. Boosting posts on Instagram is an easy way to reach a wider audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_bespoke_adverts\"><\/span>Creating bespoke adverts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating bespoke adverts for Instagram is possible if you are using the social media platform for business purposes. These ads can be set to appear in the stories section of a user&#8217;s feed or in their feed itself. However, it is important to note that you cannot schedule these adverts, and you can only use them when you budget for a lifetime. To create Instagram ads that are relevant to your business, here are a few tips to remember.<\/p>\n<p>First of all, make sure to target your ideal demographic. Remember to limit the amount of text in the ad to 20 percent. Previous versions of Instagram ads did not run if they exceeded this limit, but Facebook has changed this rule to prevent this from happening again. Make sure that your visual assets are optimised for the format of each social media platform. If you haven&#8217;t already, you can use a guide on social media image sizes.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adding_links_to_stories\"><\/span>Adding links to stories<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adding links to your Instagram stories is not a good idea. Besides being offensive, you&#8217;re also sending your followers to another website. This feature is only available to verified accounts and is not available to everyone. Adding links to stories can be useful if you&#8217;re trying to increase traffic and brand engagement. However, there are a few things you should know before adding links to your stories.<\/p>\n<p>Instagram&#8217;s algorithms have changed and it is now a bad idea to add links to your stories. Link sharing is a key component of building a following. While it&#8217;s fine to add links to your personal stories, if you want to use them to promote your business, it&#8217;s better to stick to a single link per story. For example, using the Jumps feature to promote a post requires that people visit the creator&#8217;s bio link.<\/p>\n<p> <iframe allowfullscreen=\"true\" height=\"272\" frameborder=\"0\" src=\"https:\/\/www.youtube.com\/embed\/XDi2DHn4qrY\" width=\"487\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is it Bad to Have a Business Account on Instagram? Why might you want to switch to a business account? The short bio on Instagram is no help for followers &#8211; only 150 characters is allowed, and this doesn&#8217;t leave much room for information. With a business account, however, you can add contact links so [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":21877,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is it Bad to Have a Business Account on Instagram? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/is-it-bad-to-have-a-business-account-on-instagram\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is it Bad to Have a Business Account on Instagram?\" \/>\n<meta property=\"og:description\" content=\"Is it Bad to Have a Business Account on Instagram? 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