{"id":19518,"date":"2022-07-18T05:22:34","date_gmt":"2022-07-18T05:22:34","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=19518"},"modified":"2022-07-18T05:22:34","modified_gmt":"2022-07-18T05:22:34","slug":"is-instagram-shutting-down-in-2022","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/is-instagram-shutting-down-in-2022","title":{"rendered":"Is Instagram Shutting Down in 2022?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a0a33e2dc4cb\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a0a33e2dc4cb\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a0a33e2dc4cb\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/is-instagram-shutting-down-in-2022\/#Is_Instagram_Shutting_Down_in_2022\" title=\"Is Instagram Shutting Down in 2022?\">Is Instagram Shutting Down in 2022?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/is-instagram-shutting-down-in-2022\/#Instagram_is_experimenting_with_Favorites_to_allow_users_to_control_whose_posts_they_want_to_see_higher_up\" title=\"Instagram is experimenting with Favorites to allow users to control whose posts they want to see higher up\">Instagram is experimenting with Favorites to allow users to control whose posts they want to see higher up<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/is-instagram-shutting-down-in-2022\/#It_is_ending_support_for_its_standalone_app_for_IGTV\" title=\"It is ending support for its standalone app for IGTV\">It is ending support for its standalone app for IGTV<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/is-instagram-shutting-down-in-2022\/#It_is_ending_support_for_in-stream_video_ads\" title=\"It is ending support for in-stream video ads\">It is ending support for in-stream video ads<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/is-instagram-shutting-down-in-2022\/#It_is_ending_support_for_keyword_search\" title=\"It is ending support for keyword search\">It is ending support for keyword search<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Is_Instagram_Shutting_Down_in_2022\"><\/span>Is Instagram Shutting Down in 2022?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" alt=\"Is Instagram shutting down in 2022\" align=\"right\" src=\"https:\/\/i.imgur.com\/iy2sjTh.png\" style=\"height:auto; max-width:29% max-height:360px; margin:0px 10px; width:auto;\">  <\/p>\n<p>This week, the social network quietly pulled the Boomerang and Hyperlapse apps from app stores. Apptopia reported that Instagram also announced plans to axe the IGTV app from its lineup. The company plans to focus on its Reels, Stories, and Video Posts. While Instagram didn&#8217;t officially announce the axing of these apps, a few media analysts and tech enthusiasts caught on to it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Instagram_is_experimenting_with_Favorites_to_allow_users_to_control_whose_posts_they_want_to_see_higher_up\"><\/span>Instagram is experimenting with Favorites to allow users to control whose posts they want to see higher up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In a test of the new feature, Instagram is allowing users to add users to a list of favorites to determine whose posts will appear higher in their feed. While the feature is not intended for sex workers or other unscrupulous people, it could help cut down on shadow-banning. It&#8217;s still unclear how users will be able to control which posts they see higher up, but the move towards more personalization is a welcome development.<\/p>\n<p>While many users prefer to see posts in chronological order, there are some concerns about this new feature. Many users would like to see their posts in chronological order, and Favorites would allow them to control which posts appear higher up. The new feature is only in the testing stage, and Instagram has not ruled out a public rollout. The company has received criticism for its algorithmic changes, especially from government officials, but they have made it clear that they intend to make the changes in an effort to become more transparent and accountable.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_is_ending_support_for_its_standalone_app_for_IGTV\"><\/span>It is ending support for its standalone app for IGTV<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After the massive launch of IGTV, the standalone app has been getting little attention. In early 2020, the company rebranded the app and removed its orange button from the home page. While more than one billion people still use the app, that number is dwindling. With a consolidated video offering, the standalone app was inevitable. And, Instagram is moving away from long-form content, a key revenue driver for rival video apps.<\/p>\n<p>The company will continue to support IGTV content, but it will be able to do so through other channels. Instagram will no longer offer in-stream video ads and will instead focus on the Reels platform. It will continue paying creators based on their recent earnings. The decision to eliminate the standalone app for IGTV comes as the company looks for new ways to monetize the platform.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_is_ending_support_for_in-stream_video_ads\"><\/span>It is ending support for in-stream video ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instagram is saying goodbye to in-stream video ads after a decade of support. The company has announced plans to simplify its video offerings for brands and users. The new feature, called Reels, will offer advertisers a unique way to interact with their audiences while monetizing videos. The service will remove the in-stream video ad format by 2022. Brands and users will still be able to create videos on the platform, but they will be limited to 15 seconds in length.<\/p>\n<p>In-stream video ads are best served as companion banners on top of video content. Choosing a vanity URL that directs to the final URL is a good idea. Advanced URL tracking options are also available. Additionally, a companion banner made from images from the video appears on the right side of the video ad. Users can purchase the product directly from the app or sign up through YouTube.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_is_ending_support_for_keyword_search\"><\/span>It is ending support for keyword search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Until now, you could only find content on Instagram by searching for it by hashtags. But hashtags are limited and make it difficult to find specific content. Fortunately, keyword search is here to help you narrow your search and find relevant content faster. It will also show you posts without hashtags and those with obscure tags. It is also a great time to learn how to utilize hashtags on Instagram, since the company is still working out the best way to identify content.<\/p>\n<p>While you can still search for hashtags on Instagram, the new search tool will not let you type in terms like &#8220;QAnon,&#8221; &#8220;vaccines,&#8221; or &#8220;vaginal-bleeding&#8221; in the box. In addition, the search box will no longer display content related to politicians or celebrities. Official accounts will continue to be able to be found via hashtags, but you won&#8217;t be able to search for them by using the tool. Instagram is currently testing advertisements in its shopping tab. These ads will show up as single images or carousels and will be shoppable.<\/p>\n<p> <iframe height=\"209\" width=\"374\" allowfullscreen=\"true\" src=\"https:\/\/www.youtube.com\/embed\/VOWMkpr7XxI\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is Instagram Shutting Down in 2022? This week, the social network quietly pulled the Boomerang and Hyperlapse apps from app stores. Apptopia reported that Instagram also announced plans to axe the IGTV app from its lineup. The company plans to focus on its Reels, Stories, and Video Posts. While Instagram didn&#8217;t officially announce the axing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22264,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Instagram Shutting Down in 2022? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/is-instagram-shutting-down-in-2022\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Instagram Shutting Down in 2022?\" \/>\n<meta property=\"og:description\" content=\"Is Instagram Shutting Down in 2022? This week, the social network quietly pulled the Boomerang and Hyperlapse apps from app stores. Apptopia reported that Instagram also announced plans to axe the IGTV app from its lineup. The company plans to focus on its Reels, Stories, and Video Posts. 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