{"id":18425,"date":"2022-07-16T13:36:52","date_gmt":"2022-07-16T13:36:52","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=18425"},"modified":"2022-07-16T13:36:55","modified_gmt":"2022-07-16T13:36:55","slug":"what-is-tiktok-3","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-tiktok-3","title":{"rendered":"What is TikTok?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69eae55f45b21\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69eae55f45b21\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eae55f45b21\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-tiktok-3\/#What_is_TikTok\" title=\"What is TikTok?\">What is TikTok?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-tiktok-3\/#Social_media_app\" title=\"Social media app\">Social media app<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-tiktok-3\/#Short-form_video_hosting_service\" title=\"Short-form video hosting service\">Short-form video hosting service<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-tiktok-3\/#Safe_for_kids\" title=\"Safe for kids\">Safe for kids<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-is-tiktok-3\/#Relevance_to_marketers\" title=\"Relevance to marketers\">Relevance to marketers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/what-is-tiktok-3\/#Potential_for_sexual_exploitation\" title=\"Potential for sexual exploitation\">Potential for sexual exploitation<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_TikTok\"><\/span>What is TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" style=\"max-width:43% max-height:228px; height:auto; margin:0px 10px; width:auto;\" align=\"right\" alt=\"tiktok what is it\" src=\"https:\/\/i.imgur.com\/aKt77oT.png\">  <\/p>\n<p>If you&#8217;re wondering, &#8220;What is TikTok?&#8221;, then you&#8217;re not alone. The popular short-form video hosting service is gaining popularity all over the world, and is quickly becoming one of the most popular social media apps in the world. The service allows users to upload videos, which can range in length from 15 seconds to 10 minutes. To understand why it&#8217;s so popular, let&#8217;s take a closer look.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_media_app\"><\/span>Social media app<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Chinese social media app TikTok is making waves, despite its relatively young age. It has more than 500 million users worldwide and ranks 9th among social network sites. Last year, TikTok gained 13.2 million new users in the United States alone, an increase of 181% year-over-year and 2.8 times more than its previous peak. The growth was primarily due to India, where 88.6 million people have downloaded TikTok. The app is mostly available on Android, and nearly 99 percent of downloads come from Google Play.<\/p>\n<p>The app is geared toward teenagers and millennials, but even celebrities have joined in, promoting brands with their own videos. It has been downloaded over 500 million times a day in more than 150 countries and 75 languages. It is estimated that nearly six-in-10 TikTok users are aged between 13 and 24. TikTok is quickly becoming an important marketing tool for many brands. Jimmy Fallon, a YouTube star, has even launched a viral challenge aimed at gaining more users &#8211; #tumbleweedchallenge.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Short-form_video_hosting_service\"><\/span>Short-form video hosting service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re looking for a short-form video hosting service, look no further than the popular TikTok. This social video sharing platform lets you upload up to 60 seconds of video. In the end, the videos are monetized and are viewable worldwide. There are other features, too, including lead generation tools and video performance tracking. The best part? You can sync all of these tools into one account.<\/p>\n<p>With over a billion monthly active users, TikTok is a popular platform for sharing short videos. The service is not known for its polished videos, but its off-the-cuff content has captured the attention of marketers and users alike. More advertisers are investing in TikTok, with eighty-four percent of marketers increasing their budget. Here&#8217;s how TikTok can benefit your brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Safe_for_kids\"><\/span>Safe for kids<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Is TikTok safe for kids to use? While this popular app isn&#8217;t particularly harmful, it does have its own problems. In addition to privacy and security concerns, the social media apps can be harmful to kids&#8217; mental health. In addition to raising anxiety levels and depression, these apps expose kids to content they aren&#8217;t ready to see. In addition, the fact that TikTok allows creators to share popular songs with their viewers means that many of these videos will contain offensive and\/or harsh language.<\/p>\n<p>Parents should be aware that TikTok&#8217;s minimum age requirement is 13 years old, but younger children can still sign up. TikTok also has extra privacy and safety features designed with kids in mind. Although it&#8217;s not completely safe, kids should use TikTok with parental guidance and caution. TikTok offers three levels of parental controls for users between 13 and 15 years of age. Users must be at least 13 years old before they can use TikTok&#8217;s direct messaging feature.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Relevance_to_marketers\"><\/span>Relevance to marketers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A successful marketing strategy on TikTok involves using the platform to promote your brand through various methods, including organic viral content, influencer marketing, and TikTok advertising. It is an extremely popular social media platform and has steadily gained traction among Gen Z and millennials. The sharable nature of TikTok makes it an ideal platform to reach young people. Read on to discover more about how to make your marketing strategy on TikTok successful.<\/p>\n<p>TikTok has a level playing field for marketers because of its viral algorithm. Even accounts with zero followers can get millions of views on a new video. In addition, TikTok users experience much higher engagement rates than on any other social media platform, so marketers can create campaigns that generate significant buzz. Here are some of the advantages of marketing on TikTok:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Potential_for_sexual_exploitation\"><\/span>Potential for sexual exploitation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While the privacy features of TikTok can make it more difficult to identify sexually explicit content, the platform&#8217;s popularity has made it the most downloaded app in the world by 2022. But TikTok, which is owned by ByteDance, has struggled to control user content. The app&#8217;s content policing efforts have been hampered by the use of code words and a lack of age restrictions for livestreaming. The service has recently hired additional moderators to handle the content.<\/p>\n<p>In fact, the Department of Justice says that it is reviewing TikTok&#8217;s privacy feature to ensure that children are safe. However, the Department of Justice will not confirm or deny the existence of any investigations. However, Erin Burke, unit chief of Homeland Security&#8217;s cyber crime division, said the platform is a &#8220;platform of choice&#8221; for child exploitation. While the agency has no specific plans to halt TikTok&#8217;s growth, she argues that the app is making it harder to protect young Vermonters.<\/p>\n<p> <iframe src=\"https:\/\/www.youtube.com\/embed\/DYMmHIOD7wA\" frameborder=\"0\" allowfullscreen=\"true\" width=\"434\" height=\"243\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is TikTok? If you&#8217;re wondering, &#8220;What is TikTok?&#8221;, then you&#8217;re not alone. The popular short-form video hosting service is gaining popularity all over the world, and is quickly becoming one of the most popular social media apps in the world. The service allows users to upload videos, which can range in length from 15 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18471,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is TikTok? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-tiktok-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is TikTok?\" \/>\n<meta property=\"og:description\" content=\"What is TikTok? If you&#8217;re wondering, &#8220;What is TikTok?&#8221;, then you&#8217;re not alone. 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