{"id":18412,"date":"2022-07-16T13:36:47","date_gmt":"2022-07-16T13:36:47","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=18412"},"modified":"2022-07-16T13:36:49","modified_gmt":"2022-07-16T13:36:49","slug":"how-to-promote-on-tiktok","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-promote-on-tiktok","title":{"rendered":"How to Promote on TikTok"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a17648382b5e\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a17648382b5e\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a17648382b5e\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-promote-on-tiktok\/#How_to_Promote_on_TikTok\" title=\"How to Promote on TikTok\">How to Promote on TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-promote-on-tiktok\/#TikTok_users\" title=\"TikTok users\">TikTok users<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-promote-on-tiktok\/#TikTok_demographics\" title=\"TikTok demographics\">TikTok demographics<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-promote-on-tiktok\/#TikTok_ad_format\" title=\"TikTok ad format\">TikTok ad format<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-promote-on-tiktok\/#TikTok_ad_cost\" title=\"TikTok ad cost\">TikTok ad cost<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-promote-on-tiktok\/#TikTok_ad_library\" title=\"TikTok ad library\">TikTok ad library<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Promote_on_TikTok\"><\/span>How to Promote on TikTok<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" align=\"left\" alt=\"how to promote on tiktok\" style=\"width:auto; max-height:267px; margin:0px 10px; max-width:43% height:auto;\" src=\"https:\/\/i.imgur.com\/sWfUGeL.png\"> <\/p>\n<p>If you&#8217;re wondering how to promote on TikTok, you&#8217;ve come to the right place. In this article, we&#8217;ll discuss the demographics of the platform&#8217;s user base and how to write a TikTok ad. This will give you a better idea of the format and cost of your ad, as well as how to get the most engagement for your TikTok ads.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_users\"><\/span>TikTok users<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using the hashtag system, brands can create a sponsored video that appears immediately after users open the app. They can include a link, a hashtag or a call-to-action. These videos are similar to adverts on Instagram Stories, but can be easily skipped. They are usually between nine and 15 seconds long and are easily trackable for impressions, views and clicks. You can promote almost any brand in this way, whether it&#8217;s a personal brand or a business.<\/p>\n<p>One of the main challenges of TikTok promotion is attracting viewers. The social platform has a massive audience, but also offers good communication opportunities. There are also challenges and other ways to grab attention. Fortunately, music and dance have a strong connection with TikTok. Here&#8217;s how to promote on TikTok to generate interest. It&#8217;s all about being &#8220;live&#8221; and interacting with your audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_demographics\"><\/span>TikTok demographics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are interested in promoting your brand on TikTok, you should know the demographics of the platform. This way, you can create content that is appropriate for its audience. Considering that the average TikTok user has an annual household income of $100,000 or more, the target demographic is mainly young adults, aged 17 to 34. Moreover, they have a shorter attention span, which makes it easier for brands to publish short content.<\/p>\n<p>Among the many factors that determine how to promote on TikTok is the age demographic of its users. The age group of users varies based on the region. In the US, for example, 32.3 percent of its users are between the ages of ten and nineteen. In South Asia, the number is even higher: 78.5 million users are aged 18 to 24. Meanwhile, the age group of 25 to 34-year-olds is only 9% of the total audience. The age range in TikTok is perfect for businesses operating internationally.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_ad_format\"><\/span>TikTok ad format<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With more than 150 million users in 150 countries and 39 languages, TikTok is quickly growing in popularity as an advertising platform. This new social network has a highly desirable demographic, namely the Gen Z. But how do you create a successful TikTok ad? Here are some tips to get you started. First of all, don&#8217;t be afraid to use humor! TikTok allows you to use video clips of yourself and your brand in ads, which means your video-based ads will be seen by the people who matter most.<\/p>\n<p>You can use humor, animation, video, and text ads to get your message across. These formats can be combined to create a strong ad strategy. If you&#8217;re unsure what type of TikTok ad format you want to use, check out examples below. It&#8217;s important to remember that TikTok is heavily curated. That means a video posted by a popular influencer may have a much higher chance of being seen than one by an inexperienced user.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_ad_cost\"><\/span>TikTok ad cost<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The cost of running a TikTok ad can vary significantly from campaign to campaign, but a minimum spend of $50 per day is recommended. Once you have decided on a budget and set your targeting parameters, you&#8217;ll need to upload a video or a selection of images. Keep in mind that the cost of a video ad is typically lower than that of a text ad, and it&#8217;s possible to spend up to $150,000 per video campaign.<\/p>\n<p>Besides the cost, advertisers should consider the audience that will most likely be interested in their ads. Creating a custom audience with TikTok allows you to target users with certain demographics or behaviors. You can also create custom audience segments from different sources. In addition to your ad, you&#8217;ll need to install a TikTok pixel on your website, which will help you optimize your videos and ads. Moreover, you can set up a daily or lifetime budget.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_ad_library\"><\/span>TikTok ad library<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are in the market for an ad campaign on TikTok, you may have seen one or more of the ad examples on the site. While this is a good starting point, the library does not feature the entire spectrum of ad formats. Some examples are just placeholders, while others are examples of top-performing ads. TikTok is still in the early stages of developing the feature and the sample ad gallery is not comprehensive.<\/p>\n<p>The biggest challenge of advertising on TikTok is figuring out how to design the best ad to fit the space. Ads on the platform must be highly optimized, look native, and be placed in the ad space perfectly. The process is explained in an infographic below. Alternatively, you can use the TikTok ad manager or TikTok ad library to create the perfect ad.<\/p>\n<p> <iframe frameborder=\"0\" allowfullscreen=\"true\" height=\"300\" width=\"536\" src=\"https:\/\/www.youtube.com\/embed\/upy7AMEPgiM\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Promote on TikTok If you&#8217;re wondering how to promote on TikTok, you&#8217;ve come to the right place. In this article, we&#8217;ll discuss the demographics of the platform&#8217;s user base and how to write a TikTok ad. This will give you a better idea of the format and cost of your ad, as well [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18480,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Promote on TikTok - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-promote-on-tiktok\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Promote on TikTok\" \/>\n<meta property=\"og:description\" content=\"How to Promote on TikTok If you&#8217;re wondering how to promote on TikTok, you&#8217;ve come to the right place. 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