{"id":18103,"date":"2022-07-16T13:24:12","date_gmt":"2022-07-16T13:24:12","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=18103"},"modified":"2022-07-16T13:24:12","modified_gmt":"2022-07-16T13:24:12","slug":"how-to-turn-on-analytics-on-tiktok","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok","title":{"rendered":"How to Turn on Analytics on TikTok"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e142c837ec0\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e142c837ec0\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e142c837ec0\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok\/#How_to_Turn_on_Analytics_on_TikTok\" title=\"How to Turn on Analytics on TikTok\">How to Turn on Analytics on TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok\/#TikTok_analytics_allow_you_to_measure_weekly_and_monthly_growth\" title=\"TikTok analytics allow you to measure weekly and monthly growth\">TikTok analytics allow you to measure weekly and monthly growth<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok\/#Total_video_play_time\" title=\"Total video play time\">Total video play time<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok\/#Video_views\" title=\"Video views\">Video views<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok\/#Video_posting_schedule\" title=\"Video posting schedule\">Video posting schedule<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Turn_on_Analytics_on_TikTok\"><\/span>How to Turn on Analytics on TikTok<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/amb2ZrS.jpg\" alt=\"how to turn on analytics on tiktok\" style=\"max-height:205px; height:auto; margin:0px 10px; width:auto; max-width:42%\" align=\"left\"> <\/p>\n<p>Once you&#8217;ve turned on analytics, you can see your weekly and monthly growth. You can also respond to comments from your viewers and schedule posts to go live at the best times. You can view your analytics by category and date range, too. For example, if you want to see how many people watched your latest video, you can view it by week or month. If you&#8217;re looking for an easy way to optimize your video content, you can turn on the analytics feature.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_analytics_allow_you_to_measure_weekly_and_monthly_growth\"><\/span>TikTok analytics allow you to measure weekly and monthly growth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are several ways to use TikTok analytics for business purposes. Among other things, they will tell you how many views your videos are receiving, how many followers you have, and how long your followers are watching your videos. TikTok analytics are especially useful when it comes to determining what content to post, when to post it, and how to reach your target audience. These metrics will also tell you how to adjust your content strategy and post more engaging content to attract new followers.<\/p>\n<p>If you&#8217;re interested in determining how your TikTok videos are performing, you can check your analytics on a weekly or monthly basis. You can analyze and respond to comments from your dashboard. TikTok offers four different categories for analytics. You can choose which to view based on a given date range, or view all metrics over a period of time. You can also download your analytics to your desktop.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Total_video_play_time\"><\/span>Total video play time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To increase your viewers&#8217; experience on your channel, you need to know how to turn on analytics on your TikTok account. In addition to viewing the total number of views and the average watch time, you can also view the source of traffic and audience territories. Traffic sources can be divided into four categories &#8211; For You, Sound, Hashtag, Personal Profile, and Search. The audience territory section will tell you where your videos are reaching the most people.<\/p>\n<p>The total video view time option allows you to view your videos and posts in a graphical format. You can see the number of views, comments, and shares for each video in just a few clicks. The average play time will help you gauge the effectiveness of your videos. This information is also useful for determining how often to post new content. This feature will also let you see how your video fares compared to other videos on the same channel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_views\"><\/span>Video views<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can easily monitor your videos&#8217; performance in three different ways, including YouTube&#8217;s analytics. The overview tab shows how many people have watched your videos, and you can also see the demographics of your viewers, along with their region and interests. YouTube&#8217;s analytics are particularly useful for determining the frequency of posts and how well your content is performing. The information below will guide you through the process. Alternatively, you can use the YouTube analytics dashboard.<\/p>\n<p>To view the analytics of individual videos, you&#8217;ll need to open up the video in your profile. Then, tap the three dots to access the analytics. You&#8217;ll then be able to see the number of views and followers per video. This information is useful in strategizing the best way to get your message across to your audience. TikTok is a great social media platform for content marketers, and these metrics can provide an invaluable source of inspiration and collaboration opportunities.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Video_posting_schedule\"><\/span>Video posting schedule<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using the analytics feature on TikTok can give you valuable insight into how well your content is performing. It shows you the number of posts and how many videos are trending, as well as what content is popular. You can even look at which content types are most popular and get more insights into your audience. TikTok video analytics can be a great help in planning your content, as they can help you determine when to post your videos.<\/p>\n<p>In order to gain better insights into your content, you can try different times of the day. On Wednesdays, for instance, you can post a video at noon, a time that receives the most engagements. However, if you post a video at noon on a Monday, you may not get the same results. It is important to make sure that you post the same video at different times, so you can test the best times.<\/p>\n<p> <iframe height=\"245\" frameborder=\"0\" allowfullscreen=\"true\" src=\"https:\/\/www.youtube.com\/embed\/cV9AKGCmZm4\" width=\"439\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Turn on Analytics on TikTok Once you&#8217;ve turned on analytics, you can see your weekly and monthly growth. You can also respond to comments from your viewers and schedule posts to go live at the best times. You can view your analytics by category and date range, too. For example, if you want [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18630,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Turn on Analytics on TikTok - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Turn on Analytics on TikTok\" \/>\n<meta property=\"og:description\" content=\"How to Turn on Analytics on TikTok Once you&#8217;ve turned on analytics, you can see your weekly and monthly growth. You can also respond to comments from your viewers and schedule posts to go live at the best times. You can view your analytics by category and date range, too. For example, if you want [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-16T13:24:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Turn-on-Analytics-on-TikTok_18103.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"733\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok\",\"url\":\"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok\",\"name\":\"How to Turn on Analytics on TikTok - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-16T13:24:12+00:00\",\"dateModified\":\"2022-07-16T13:24:12+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Turn on Analytics on TikTok\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Turn on Analytics on TikTok - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok","og_locale":"en_US","og_type":"article","og_title":"How to Turn on Analytics on TikTok","og_description":"How to Turn on Analytics on TikTok Once you&#8217;ve turned on analytics, you can see your weekly and monthly growth. You can also respond to comments from your viewers and schedule posts to go live at the best times. You can view your analytics by category and date range, too. For example, if you want [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok","og_site_name":"Zeru","article_published_time":"2022-07-16T13:24:12+00:00","og_image":[{"width":800,"height":733,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-to-Turn-on-Analytics-on-TikTok_18103.png","type":"image\/png"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok","url":"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok","name":"How to Turn on Analytics on TikTok - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-16T13:24:12+00:00","dateModified":"2022-07-16T13:24:12+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-to-turn-on-analytics-on-tiktok#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How to Turn on Analytics on TikTok"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/18103"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=18103"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/18103\/revisions"}],"predecessor-version":[{"id":18107,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/18103\/revisions\/18107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/18630"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=18103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=18103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=18103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}