{"id":17639,"date":"2022-07-16T12:35:30","date_gmt":"2022-07-16T12:35:30","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=17639"},"modified":"2022-07-16T12:35:30","modified_gmt":"2022-07-16T12:35:30","slug":"top-3-reasons-why-tiktok-is-a-must-have-for-your-social-media-strategy","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/top-3-reasons-why-tiktok-is-a-must-have-for-your-social-media-strategy","title":{"rendered":"Top 3 Reasons Why TikTok Is a Must-Have For Your Social Media Strategy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69faf1c25b266\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69faf1c25b266\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69faf1c25b266\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/top-3-reasons-why-tiktok-is-a-must-have-for-your-social-media-strategy\/#Top_3_Reasons_Why_TikTok_Is_a_Must-Have_For_Your_Social_Media_Strategy\" title=\"Top 3 Reasons Why TikTok Is a Must-Have For Your Social Media Strategy\">Top 3 Reasons Why TikTok Is a Must-Have For Your Social Media Strategy<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/top-3-reasons-why-tiktok-is-a-must-have-for-your-social-media-strategy\/#TikTok_is_a_video-centric_social_media_platform\" title=\"TikTok is a video-centric social media platform\">TikTok is a video-centric social media platform<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/top-3-reasons-why-tiktok-is-a-must-have-for-your-social-media-strategy\/#Its_a_music_promotion_tool\" title=\"It&#8217;s a music promotion tool\">It&#8217;s a music promotion tool<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/top-3-reasons-why-tiktok-is-a-must-have-for-your-social-media-strategy\/#Its_a_dancer\" title=\"It&#8217;s a dancer\">It&#8217;s a dancer<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/top-3-reasons-why-tiktok-is-a-must-have-for-your-social-media-strategy\/#Its_a_celebrity_platform\" title=\"It&#8217;s a celebrity platform\">It&#8217;s a celebrity platform<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/top-3-reasons-why-tiktok-is-a-must-have-for-your-social-media-strategy\/#Its_a_national_security_risk\" title=\"It&#8217;s a national security risk\">It&#8217;s a national security risk<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Top_3_Reasons_Why_TikTok_Is_a_Must-Have_For_Your_Social_Media_Strategy\"><\/span>Top 3 Reasons Why TikTok Is a Must-Have For Your Social Media Strategy<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" src=\"https:\/\/i.imgur.com\/XzQNs3z.gif\" align=\"left\" style=\"height:auto; margin:0px 10px; max-height:250px; max-width:37% width:auto;\" alt=\"when tiktok started\">  <\/p>\n<p>If you have been following the latest trends on social media, then you&#8217;ve probably come across the video-centric TikTok platform. It&#8217;s become a hotbed for celebrities and music promotion, and has even led to the birth of a dance-based celebrity platform. But what is TikTok exactly? And why is it growing so quickly? Read on to learn more. Here are the top three reasons why it&#8217;s a must-have app for your social media strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_is_a_video-centric_social_media_platform\"><\/span>TikTok is a video-centric social media platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For those of you who are interested in becoming a YouTube sensation, you might be interested in the video-centric social media platform TikTok. While many people have already found success with the service, there are some caveats to use caution. For starters, it is illegal to rip off another person&#8217;s video content. The platform also allows users to upload a song from another device and register it as the &#8220;Original Sound.&#8221;<\/p>\n<p>While the TikTok app has already achieved its current popularity, it is unlikely that it will ever reach the heights of Facebook, Twitter, or YouTube. In fact, it might never even reach the level of Vine, which was one of the first video-sharing apps. So how do you make it into a marketing-friendly platform? Keep on innovating. This way, you&#8217;ll stand a better chance of success.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_a_music_promotion_tool\"><\/span>It&#8217;s a music promotion tool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you are a new artist who wants to promote your music on TikTok, you may be wondering how you can get it noticed. One way is to use a service that offers music promotion on the platform. Omari is one such service, which claims to have over 250 million playlist and channel followers. The service works by reviewing songs and sending feedback to influencers who request them for use in their TikTok content. It also doubles-checks with artists to ensure they have the proper permissions to use their work.<\/p>\n<p>This app uses a special algorithm to show new videos to a small group of users and then broadcasts them to a larger network. This helps new videos become viral hits, and the more they&#8217;re posted, the more likely they&#8217;ll get positive feedback. The more videos you upload, the more chance your music will get in front of a wider audience. However, it&#8217;s not a magic wand that will help you get a hit video on TikTok.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_a_dancer\"><\/span>It&#8217;s a dancer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In recent years, TikTok videos have become the talk of the town, demonstrating the creativity of young adults and their individuality. The dance circles created by users have received over 440,000 likes on the site. L&#8217;OFFICIEL has compiled a list of the most popular TikTok dances. Watch the videos below and find out who made them. In case you&#8217;re not aware, TikTok was a relatively new app, but it&#8217;s already a worldwide phenomenon.<\/p>\n<p>The first TikTok video to catch the attention of the public is a choreographed version of Cardi B&#8217;s &#8216;Up&#8217; song. The song quickly became viral, even before the song&#8217;s official video had been released. The creators of the song&#8217;s original video are given due credit on The Tonight Show With Jimmy Fallon. However, a TikTok video made by Haley Sharpe may have taken the world by storm.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_a_celebrity_platform\"><\/span>It&#8217;s a celebrity platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since it first came out, Tik Tok has become a popular platform for people to share their funny and original videos. Users are encouraged to create their own videos based on a theme, music, or other material. Its algorithm allows for efficient information matching. In addition to relying on web celebrities to create content, Tik Tok also has complete control over the adjustability of content.<\/p>\n<p>Despite the fact that many celebrities have already been made famous on YouTube, TikTok is creating an entirely new class of celebrities. These new micro-celebrities are more likely to reflect a persona than a celebrity image. And while some of these celebrities have overlaps with traditional pop-culture stars, it is clear that TikTok is reshaping the way people view celebrity status in the music industry.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_a_national_security_risk\"><\/span>It&#8217;s a national security risk<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Since the tip-taking app TikTok was created, many people have been concerned about the possibility that Chinese government hackers could use it to spy on American citizens. The company has consistently denied turning over U.S. user data to the Chinese government, and pushed back against government demands for data. The Trump administration has publicly declared TikTok to be a national security risk, but its supporters argue that it has not been proven that the app poses a national security risk.<\/p>\n<p>The recent surge in TikTok&#8217;s popularity has led to a massive rise in downloads. According to the mobile app intelligence company Sensor Tower, the app has surpassed two billion downloads and is poised to surpass all other apps by the first quarter of 2020. TikTok&#8217;s creator, Xiaobo Zhang, is worth $13 billion, making him the 22nd richest person in China. As TikTok continues to spread across the world, the number of users and data collected by the app are increasing. This has prompted some American officials to become suspicious of TikTok&#8217;s data collection practices.<\/p>\n<p> <iframe allowfullscreen=\"true\" frameborder=\"0\" width=\"362\" src=\"https:\/\/www.youtube.com\/embed\/oMz9un9DARc\" height=\"202\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Top 3 Reasons Why TikTok Is a Must-Have For Your Social Media Strategy If you have been following the latest trends on social media, then you&#8217;ve probably come across the video-centric TikTok platform. It&#8217;s become a hotbed for celebrities and music promotion, and has even led to the birth of a dance-based celebrity platform. But [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18860,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 3 Reasons Why TikTok Is a Must-Have For Your Social Media Strategy - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/top-3-reasons-why-tiktok-is-a-must-have-for-your-social-media-strategy\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 3 Reasons Why TikTok Is a Must-Have For Your Social Media Strategy\" \/>\n<meta property=\"og:description\" content=\"Top 3 Reasons Why TikTok Is a Must-Have For Your Social Media Strategy If you have been following the latest trends on social media, then you&#8217;ve probably come across the video-centric TikTok platform. 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