{"id":17493,"date":"2022-07-16T12:35:17","date_gmt":"2022-07-16T12:35:17","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=17493"},"modified":"2022-07-16T12:35:17","modified_gmt":"2022-07-16T12:35:17","slug":"how-does-the-tiktok-algorithm-work-2","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-does-the-tiktok-algorithm-work-2","title":{"rendered":"How Does the TikTok Algorithm Work?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea1ddac281e\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69ea1ddac281e\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea1ddac281e\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-does-the-tiktok-algorithm-work-2\/#How_Does_the_TikTok_Algorithm_Work\" title=\"How Does the TikTok Algorithm Work?\">How Does the TikTok Algorithm Work?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-does-the-tiktok-algorithm-work-2\/#TikTok_algorithm_is_a_complex_set_of_instructions\" title=\"TikTok algorithm is a complex set of instructions\">TikTok algorithm is a complex set of instructions<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-does-the-tiktok-algorithm-work-2\/#It_takes_into_account_a_number_of_factors\" title=\"It takes into account a number of factors\">It takes into account a number of factors<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-does-the-tiktok-algorithm-work-2\/#It_prioritizes_videos_with_trending_sounds\" title=\"It prioritizes videos with trending sounds\">It prioritizes videos with trending sounds<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-does-the-tiktok-algorithm-work-2\/#It_uses_a_creator_or_business_account\" title=\"It uses a creator or business account\">It uses a creator or business account<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Does_the_TikTok_Algorithm_Work\"><\/span>How Does the TikTok Algorithm Work?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" align=\"left\" src=\"https:\/\/i.imgur.com\/EQr05A4.jpg\" style=\"height:auto; max-width:36% margin:0px 10px; width:auto; max-height:332px;\" alt=\"how does the tiktok algorithm work\"> <\/p>\n<p>You might wonder, how does the TikTok algorithm work? After all, it&#8217;s a complex series of instructions. How does the algorithm decide which videos to show people? These factors include the user&#8217;s followers, trending sounds, and the creator or business account that uploaded the video. Read on to learn more about how the TikTok algorithm works. Hopefully, you&#8217;ll have a better understanding of the social media platform.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_algorithm_is_a_complex_set_of_instructions\"><\/span>TikTok algorithm is a complex set of instructions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The TikTok algorithm is a complex system of instructions that is designed to serve up more relevant content to users. It is constantly monitoring user behavior and uploading more relevant content than other platforms. It tracks five or six measurements every second. On average, each user spends 52 minutes on the platform, providing TikTok with 300 data points per day and 9,000 data points per month. The execution of the TikTok algorithm is top-notch.<\/p>\n<p>The TikTok algorithm is comprised of multiple factors that help determine what is popular. It categorizes videos and audio based on popularity, and serves it to users accordingly. As TikTok grows in popularity, it&#8217;s important to understand the TikTok algorithm and how it works. Creators can boost their content by utilizing TikTok&#8217;s analytics tool.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_takes_into_account_a_number_of_factors\"><\/span>It takes into account a number of factors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The TikTok algorithm takes into account several factors to determine whether a video is popular. This includes a user&#8217;s account settings, the video&#8217;s hashtag, and its playtime. These factors can help the app suggest similar videos. For example, if someone has been following the hashtag #foryou for a while, their video might be recommended to them. The algorithm also takes into account the device a user is using and the settings on that device.<\/p>\n<p>For videos to rank high on the TikTok algorithm, content should be engaging and relevant to the community. TikTok uses this information to understand what is popular and when to display content on For You pages. Because many users do not actively indicate their preferences on the platform, the TikTok algorithm places more weight on strong indicators of interest. To avoid these problems, creators should make sure that their content meets the criteria listed above.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_prioritizes_videos_with_trending_sounds\"><\/span>It prioritizes videos with trending sounds<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The algorithm of the TikTok app is a living computation that ranks content based on factors such as video length, popularity, and user reaction. A video that has trending sounds may not necessarily be the most popular, but it is more likely to entice users. Because it is a living computation, it can change based on your preferences. You can tweak the algorithm to display videos of certain creators or hashtags more frequently. Regardless of your preferences, you&#8217;ll have to be sure your video gets the attention of your audience.<\/p>\n<p>Trending sounds help videos get more views in the TikTok algorithm. Adding these trending sounds to your videos will increase their chances of getting featured on the For You page. The TikTok algorithm also uses the trending sounds to prioritize videos based on their popularity. This means that you can use the trending sounds you find in your Follower and Record Video tabs to help your videos rank on the For You page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"It_uses_a_creator_or_business_account\"><\/span>It uses a creator or business account<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The business account offers a number of practical benefits, such as insights into the demographics of your target audience. You can track things like idea trends and video impression frequency. The creator account, on the other hand, is geared towards individual advertising and attracting new audiences. While users are not equally spread across various demographic groups, they are predominantly from the Generation Y and Generation Z age groups. In other words, you can&#8217;t use the business account to target your audience by age group alone.<\/p>\n<p>After creating an account, you can choose whether you want to be a creator or a business. The latter option will allow you to access advanced analytics and insights about your audience. In addition, switching to a business account is easy to do if you&#8217;ve been consistently posting for a while. Once you&#8217;ve mastered the TikTok algorithm, switching to a business account will increase your chances of reaching the For You page.<\/p>\n<p> <iframe frameborder=\"0\" width=\"364\" height=\"203\" src=\"https:\/\/www.youtube.com\/embed\/xSQu2l0cyBk\" allowfullscreen=\"true\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Does the TikTok Algorithm Work? You might wonder, how does the TikTok algorithm work? After all, it&#8217;s a complex series of instructions. How does the algorithm decide which videos to show people? These factors include the user&#8217;s followers, trending sounds, and the creator or business account that uploaded the video. Read on to learn [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18935,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Does the TikTok Algorithm Work? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-does-the-tiktok-algorithm-work-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Does the TikTok Algorithm Work?\" \/>\n<meta property=\"og:description\" content=\"How Does the TikTok Algorithm Work? You might wonder, how does the TikTok algorithm work? 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