{"id":17071,"date":"2022-07-16T11:53:00","date_gmt":"2022-07-16T11:53:00","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=17071"},"modified":"2022-07-16T11:53:01","modified_gmt":"2022-07-16T11:53:01","slug":"tiktok-what-happens-when-risk-goes-viral","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/tiktok-what-happens-when-risk-goes-viral","title":{"rendered":"TikTok &#8211; What Happens When Risk Goes Viral?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69eb103b7e490\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69eb103b7e490\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69eb103b7e490\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/tiktok-what-happens-when-risk-goes-viral\/#TikTok_-_What_Happens_When_Risk_Goes_Viral\" title=\"TikTok &#8211; What Happens When Risk Goes Viral?\">TikTok &#8211; What Happens When Risk Goes Viral?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/tiktok-what-happens-when-risk-goes-viral\/#TikToks_eyeball-seeking_algorithm\" title=\"TikTok&#8217;s eyeball-seeking algorithm\">TikTok&#8217;s eyeball-seeking algorithm<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/tiktok-what-happens-when-risk-goes-viral\/#Dangerous_trends_on_TikTok\" title=\"Dangerous trends on TikTok\">Dangerous trends on TikTok<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/tiktok-what-happens-when-risk-goes-viral\/#Safety_features\" title=\"Safety features\">Safety features<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"TikTok_-_What_Happens_When_Risk_Goes_Viral\"><\/span>TikTok &#8211; What Happens When Risk Goes Viral?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" align=\"left\" style=\"max-height:289px; height:auto; width:auto; max-width:28% margin:0px 10px;\" alt=\"when risk goes viral tiktok\" src=\"https:\/\/i.imgur.com\/7yeHWRS.jpg\">  <\/p>\n<p>The term &#8220;risk&#8221; is used to describe a wide range of topics and relates to the video sharing site TikTok. This article will discuss the eyeball-seeking algorithm, Dangerous trends, and Safety features. For example, a video showing a man putting his hand on a gas pump&#8217;s door may be dangerous, and a video that shows a woman buying a Chanel advent calendar may be pricey.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikToks_eyeball-seeking_algorithm\"><\/span>TikTok&#8217;s eyeball-seeking algorithm<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The dangers of TikTok&#8217;s eyeball-seek algorithm are exacerbated by the fact that the app&#8217;s algorithms are so sensitive that it can recognize anything, from Rod Stewart wearing a hankie to Maya Angelou reciting &#8220;Phenomenal Woman.&#8221; But these dangers are largely mitigated by the fact that TikTok proactively deletes content that violates its terms of service.<\/p>\n<p>While TikTok has claimed that it&#8217;s an innocent entertainment app for teenagers, it has been a hot topic in the US due to its ability to gather data that governments consider a threat. Some governments have begun investigating the biometric data TikTok collects, and the Chinese government has already bought a 1% stake in ByteDance&#8217;s Chinese subsidiary. But despite these concerns, TikTok has proven remarkably resilient so far.<\/p>\n<p>The algorithm is largely based on user behavior and video engagement patterns, but the underlying logic of the TikTok social network seems to be tuned to unarticulated interests. While some social algorithms seek user preferences, others simply ask users for recommendations based on their viewing history. For example, the TikTok algorithm orders food by watching how much people look at it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dangerous_trends_on_TikTok\"><\/span>Dangerous trends on TikTok<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Parents in Fairfax County, Virginia, have been warning their children about dangerous trends on the video-sharing website TikTok. Superintendent Scott Brabrand recently issued a warning regarding a &#8220;Devious Licks&#8221; challenge that encouraged students to smack staff members and vandalize school bathrooms. The trend has spread across the country, with police conducting massive search operations for two teenagers in Teesside, England.<\/p>\n<p>The &#8220;Coronavirus challenge&#8221; is another trend that spread on the site. It began with content creator Ava Louise, who uploaded videos of herself licking the seat of an airplane. The videos gained more than 15 million views on TikTok, and medical experts have warned users against trying this challenge. However, it may not be the most harmful trend you&#8217;ll see on TikTok.<\/p>\n<p>Another dangerous trend is the Benadryl challenge, where people are encouraged to consume large amounts of the antihistamine Benadryl. Although it&#8217;s not known exactly what causes the hallucinations, the practice is dangerous and has led to several deaths. Another trend that was widely circulated on TikTok last year is the &#8220;vampire fang challenge,&#8221; in which users glue fake vampire fangs to their teeth. The challenge gained more than 100 million views and was even banned by the FDA.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Safety_features\"><\/span>Safety features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While there are many safety features on TikTok, there are a few things to keep in mind when using the app. Most social media platforms collect personal information from their users, but TikTok argues that its AI algorithm does not do this. It also collects less information than most platforms and does not track user activity across devices. Despite this, the US Department of Defense has warned military personnel to delete TikTok from their devices, while Wells Fargo Bank has also advised employees to remove TikTok from company owned devices.<\/p>\n<p>Luckily, most of the TikTok attacks use social engineering rather than breaking the security of the app. These attacks use phishing and scams to trick users. While the TikTok disclaimer does not break the security of the app, it does help users make better decisions by disrupting their cognitive biases. Regardless of the disclaimer, parents can report any incidents or problems to the TikTok team.<\/p>\n<p>While many parents may feel intimidated by the complexity of TikTok&#8217;s safety features, there are a few things to keep in mind. While parents do not need to be technology experts to understand how TikTok works, rules of use for social media apps are similar. Be respectful of others and of the content they share. Learn how to use privacy settings, security tools, and blocking mechanisms on the site.<\/p>\n<p> <iframe height=\"215\" allowfullscreen=\"true\" frameborder=\"0\" width=\"385\" src=\"https:\/\/www.youtube.com\/embed\/xuT28HAThBM\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok &#8211; What Happens When Risk Goes Viral? The term &#8220;risk&#8221; is used to describe a wide range of topics and relates to the video sharing site TikTok. This article will discuss the eyeball-seeking algorithm, Dangerous trends, and Safety features. For example, a video showing a man putting his hand on a gas pump&#8217;s door [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19145,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[321],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok - What Happens When Risk Goes Viral? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/tiktok-what-happens-when-risk-goes-viral\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok - What Happens When Risk Goes Viral?\" \/>\n<meta property=\"og:description\" content=\"TikTok &#8211; What Happens When Risk Goes Viral? 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For example, a video showing a man putting his hand on a gas pump&#8217;s door [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/tiktok-what-happens-when-risk-goes-viral\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-16T11:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-16T11:53:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/TikTok-What-Happens-When-Risk-Goes-Viral_17071.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/tiktok-what-happens-when-risk-goes-viral\",\"url\":\"https:\/\/zeru.com\/blog\/tiktok-what-happens-when-risk-goes-viral\",\"name\":\"TikTok - What Happens When Risk Goes Viral? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-16T11:53:00+00:00\",\"dateModified\":\"2022-07-16T11:53:01+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/tiktok-what-happens-when-risk-goes-viral#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/tiktok-what-happens-when-risk-goes-viral\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/tiktok-what-happens-when-risk-goes-viral#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TikTok &#8211; What Happens When Risk Goes Viral?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. 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