{"id":14863,"date":"2022-07-15T11:51:44","date_gmt":"2022-07-15T11:51:44","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=14863"},"modified":"2022-07-15T11:51:44","modified_gmt":"2022-07-15T11:51:44","slug":"what-is-a-professional-twitter-account","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-is-a-professional-twitter-account","title":{"rendered":"What is a Professional Twitter Account?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a1e13f684a8c\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a1e13f684a8c\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a1e13f684a8c\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-is-a-professional-twitter-account\/#What_is_a_Professional_Twitter_Account\" title=\"What is a Professional Twitter Account?\">What is a Professional Twitter Account?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-is-a-professional-twitter-account\/#Hashtags_are_a_great_way_to_increase_visibility_of_your_tweets\" title=\"Hashtags are a great way to increase visibility of your tweets\">Hashtags are a great way to increase visibility of your tweets<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-is-a-professional-twitter-account\/#Using_a_professional_twitter_account_to_promote_a_product\" title=\"Using a professional twitter account to promote a product\">Using a professional twitter account to promote a product<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-is-a-professional-twitter-account\/#Switching_to_a_professional_twitter_account\" title=\"Switching to a professional twitter account\">Switching to a professional twitter account<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_is_a_Professional_Twitter_Account\"><\/span>What is a Professional Twitter Account?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>If you are interested in creating a Twitter account for your business, it would be beneficial to switch to a professional one. However, before you do so, you need to know what is a professional twitter account. First, it should be authentic. You should avoid using a fake identity, or a profile based on fictional characters or animals. You should also avoid parody and fan accounts. Twitter for professionals also allows you access to tools and more than 30 categories to choose from.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hashtags_are_a_great_way_to_increase_visibility_of_your_tweets\"><\/span>Hashtags are a great way to increase visibility of your tweets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first rule of using hashtags on a professional Twitter account is to choose a topic that is relevant to the brand or business. You can find out which topics are trending and which angles to approach when using hashtags on Twitter by doing a bit of research. Another rule of thumb is to search for hashtags that are popular in your field. Look at which hashtags are trending, which gives you more room to work.<\/p>\n<p>When using hashtags, make sure that you include more than one hashtag in each tweet. Also, try to keep your tweets to between two and three hours. You don&#8217;t want to overwhelm your followers. To increase your Twitter followers, try to tweet once or twice a day. This way, you&#8217;ll have enough time to see what is trending and what isn&#8217;t. Make use of third-party tools and internal analytics for insight on how frequently you should post. Using hashtags will also increase your visibility and boost web traffic.<\/p>\n<p>Using hashtags is also useful when promoting older tweets. Some hashtags are time-specific and help you promote older tweets. Use #TBT on Twitter to promote old tweets. You can use multiple hashtags on the same post to promote old and new content. You can use several hashtags at once, and make sure to follow the recommended number.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Using_a_professional_twitter_account_to_promote_a_product\"><\/span>Using a professional twitter account to promote a product<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To create a professional Twitter account, you must first enable it. This is done by scrolling down in the sidebar of your Home timeline and selecting the tab called &#8216;Twitter for Professionals.&#8217; Selecting the appropriate category (such as business or creator) allows you to customize the account. Then, you can choose topics and choose to participate in &#8216;Quick Promote,&#8217; a form where you can pay to boost a tweet. There are two ways to use a professional Twitter account to promote your product: to promote it directly, or to get followers by promoting it on your personal profile.<\/p>\n<p>After you sign up for a professional Twitter account, you&#8217;ll need to select a category for your account. The category will be visible to other users and will help them determine whether to follow you or your product. Twitter&#8217;s categories are vast, and you can organize them using keywords. Business categories are best for brands and public figures. Public figures, artists, and influencers can use the creator category.<\/p>\n<p>Creating a professional Twitter account is similar to launching a website, so the name should be similar. The goal is to create a consistent and personal brand that will help customers engage with your brand. Besides creating an account, you&#8217;ll also need to create a profile. It is also important to remember the limit of 280 characters and be sure to add value to every tweet. Then, make the most of the 280 characters available.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Switching_to_a_professional_twitter_account\"><\/span>Switching to a professional twitter account<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;ve used Twitter for your business for any period of time, you might want to consider switching to a professional Twitter account. Although the transition to a professional account may seem daunting, you can follow the steps below to get started. First, visit your Twitter profile and select &#8220;Edit professional profile.&#8221; Once there, select the type of account you want to switch to. You can choose from personal, business, or creator accounts.<\/p>\n<p>By choosing a professional account, you can take advantage of a range of advanced features that will help your business succeed on the social media platform. You can customize your profile to show information specific to your industry or business, add a category that reflects what you do, and update your business hours and contact information. Twitter has also added new features to its Professional Account, such as advanced business tools, enabling you to promote your products and services.<\/p>\n<p>The transition to a professional Twitter account is simple, and it will help you attract customers. First of all, you&#8217;ll need to select the category that best describes your business. If you&#8217;re a retailer, business, or service provider, you should select a business account. A professional account will allow you to select a category that suits your industry and add a link to it. You&#8217;ll have the option to choose from over 30 different categories to showcase your expertise and attract more followers.<\/p>\n<p> <iframe src=\"https:\/\/www.youtube.com\/embed\/kULXgQdDp_M\" allowfullscreen=\"true\" frameborder=\"0\" width=\"536\" height=\"300\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is a Professional Twitter Account? If you are interested in creating a Twitter account for your business, it would be beneficial to switch to a professional one. However, before you do so, you need to know what is a professional twitter account. First, it should be authentic. You should avoid using a fake identity, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15858,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Professional Twitter Account? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-is-a-professional-twitter-account\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Professional Twitter Account?\" \/>\n<meta property=\"og:description\" content=\"What is a Professional Twitter Account? 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