{"id":14647,"date":"2022-07-15T11:45:10","date_gmt":"2022-07-15T11:45:10","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=14647"},"modified":"2022-07-15T11:45:10","modified_gmt":"2022-07-15T11:45:10","slug":"how-much-money-has-twitter-lost","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost","title":{"rendered":"How Much Money Has Twitter Lost?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a03e36812ac0\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a03e36812ac0\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a03e36812ac0\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost\/#How_Much_Money_Has_Twitter_Lost\" title=\"How Much Money Has Twitter Lost?\">How Much Money Has Twitter Lost?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost\/#Twitters_revenue_rose_37_percent_from_a_year_ago_to_128_billion\" title=\"Twitter&#8217;s revenue rose 37 percent from a year ago to $1.28 billion\">Twitter&#8217;s revenue rose 37 percent from a year ago to $1.28 billion<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost\/#Its_net_income_was_down_from_222_million\" title=\"Its net income was down from $222 million\">Its net income was down from $222 million<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost\/#Its_net_income_is_tied_to_a_lawsuit_settlement_of_766_million\" title=\"Its net income is tied to a lawsuit settlement of $766 million\">Its net income is tied to a lawsuit settlement of $766 million<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost\/#Its_user_growth_was_near_misses\" title=\"Its user growth was near misses\">Its user growth was near misses<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost\/#Its_future_is_uncertain\" title=\"Its future is uncertain\">Its future is uncertain<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_Much_Money_Has_Twitter_Lost\"><\/span>How Much Money Has Twitter Lost?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" align=\"left\" alt=\"how much money has twitter lost\" style=\"max-height:215px; width:auto; margin:0px 10px; height:auto; max-width:38%\" src=\"https:\/\/i.imgur.com\/cwUhyTe.jpg\"> <\/p>\n<p>The question of how much money has Twitter lost has been on the minds of everyone since it began its services. The social networking service has seen its revenue rise 37 percent in the past year, but its net income dropped from $222 million to $1.14 billion. This is tied to a lawsuit settlement that cost the company $766 million. The company also reported user growth that was near-misses. So what is going on?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Twitters_revenue_rose_37_percent_from_a_year_ago_to_128_billion\"><\/span>Twitter&#8217;s revenue rose 37 percent from a year ago to $1.28 billion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twitter&#8217;s monetizable daily active users (mDAUs) increased by 13% year-over-year to 211 million in the third quarter of 2016. At the same time, the number of users in the U.S. rose to 37 million. The platform continues to see strong growth in advertising. Twitter shares surged 4% after hours following the earnings release. The company&#8217;s revenue outlook is also bright: the company will be able to fund its expansion of its business through new features.<\/p>\n<p>Twitter has continued to strengthen its global conversation through partnerships with Dow Jones Corporation and Fox News. The social network announced it would renew the WSJ What&#8217;s Now series as well as content from Investor&#8217;s Business Daily, MarketWatch, and Barrons. Twitter also announced a partnership with Fox Sports to bring college football content to its platform. Additionally, Twitter has introduced a safety mode to protect its users from disruptive interactions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_net_income_was_down_from_222_million\"><\/span>Its net income was down from $222 million<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In its fourth-quarter report, Twitter Inc. reported net income of $182 million, down from $222 million a year earlier. Its revenue climbed by 22% on stronger ad sales, but its costs soared by 35%. In pre-market trading, Twitter shares jumped 7%. It also warned that audience growth will slow after the pandemic-fueled surge of last year.<\/p>\n<p>In addition, analysts have speculated that the company overcounted some accounts from Q1 2019 through Q4 2021. They estimated that it generated between 1.4 million and 1.9 million more mDAUs in those quarters. This may have happened because Twitter launched a feature that allows users to switch between accounts. This meant that any time the primary account took an action, the linked accounts were counted as an mDAU.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_net_income_is_tied_to_a_lawsuit_settlement_of_766_million\"><\/span>Its net income is tied to a lawsuit settlement of $766 million<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twitter will post its first earnings report under the leadership of new CEO Parag Agrawal, who was promoted from chief technology officer last year. The new CEO faces a steep learning curve as he faces social and political issues he doesn&#8217;t have any experience with. Investors are waiting for him to start making decisions that will help improve the company&#8217;s performance. Here&#8217;s a closer look at the company&#8217;s financial results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_user_growth_was_near_misses\"><\/span>Its user growth was near misses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twitter is gearing up for its most ambitious quarter ever, and it&#8217;s already missed its user growth targets by nearly a million users. It aims to hit 13 million monetizable daily active users by the end of the year, which would be the highest growth rate for the company. The company has only managed to hit eight million users this quarter, and shares of the company are down 1% in afternoon trading.<\/p>\n<p>As a result, Twitter&#8217;s revenue guidance for the next quarter was a near miss for analysts. Revenue was US$1.2 billion, but analysts had been expecting a slightly higher figure. Also, the war in Ukraine had an impact on revenue growth. Furthermore, advertisers have cut back on spending due to high inflation, which is at a four-decade high. Twitter CEO Elon Musk has suggested that the company should not serve ads and instead focus on the service itself. However, a move like this would limit the company&#8217;s control over content policies and may cause a loss for users.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_future_is_uncertain\"><\/span>Its future is uncertain<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If Mr. Musk&#8217;s bid becomes a reality, Twitter could face significant challenges. Already, it has laid off about a third of its talent acquisition team, and fired two of its top executives. In a February earnings report, the company predicted spending between $900 million and $925 million on stock-based compensation in 2021. That would put the company in a precarious financial position, and its stock price would plummet to an all-time low.<\/p>\n<p>The sale of Twitter by Elon Musk has fueled speculation that the social networking platform will not continue as-is. Elon Musk has already said in public statements that Twitter should not allow advertisements, and that he wants to control its content moderation policies. Twitter has yet to comment on the future of the service, so speculation about what may happen is premature. But Elon Musk has promised that it will not ban any accounts. The company&#8217;s future is unclear, and the political impact of this deal is significant.<\/p>\n<p> <iframe allowfullscreen=\"true\" width=\"410\" frameborder=\"0\" height=\"229\" src=\"https:\/\/www.youtube.com\/embed\/FCli8VnJpow\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Much Money Has Twitter Lost? The question of how much money has Twitter lost has been on the minds of everyone since it began its services. The social networking service has seen its revenue rise 37 percent in the past year, but its net income dropped from $222 million to $1.14 billion. This is [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15961,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Much Money Has Twitter Lost? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Money Has Twitter Lost?\" \/>\n<meta property=\"og:description\" content=\"How Much Money Has Twitter Lost? The question of how much money has Twitter lost has been on the minds of everyone since it began its services. The social networking service has seen its revenue rise 37 percent in the past year, but its net income dropped from $222 million to $1.14 billion. This is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-15T11:45:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-Much-Money-Has-Twitter-Lost_14647.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost\",\"url\":\"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost\",\"name\":\"How Much Money Has Twitter Lost? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-15T11:45:10+00:00\",\"dateModified\":\"2022-07-15T11:45:10+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Much Money Has Twitter Lost?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Much Money Has Twitter Lost? - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost","og_locale":"en_US","og_type":"article","og_title":"How Much Money Has Twitter Lost?","og_description":"How Much Money Has Twitter Lost? The question of how much money has Twitter lost has been on the minds of everyone since it began its services. The social networking service has seen its revenue rise 37 percent in the past year, but its net income dropped from $222 million to $1.14 billion. This is [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost","og_site_name":"Zeru","article_published_time":"2022-07-15T11:45:10+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/How-Much-Money-Has-Twitter-Lost_14647.jpg","type":"image\/jpeg"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost","url":"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost","name":"How Much Money Has Twitter Lost? - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-15T11:45:10+00:00","dateModified":"2022-07-15T11:45:10+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/how-much-money-has-twitter-lost#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"How Much Money Has Twitter Lost?"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/14647"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=14647"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/14647\/revisions"}],"predecessor-version":[{"id":14651,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/14647\/revisions\/14651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/15961"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=14647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=14647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=14647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}