{"id":14378,"date":"2022-07-15T11:38:34","date_gmt":"2022-07-15T11:38:34","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=14378"},"modified":"2022-07-15T11:38:35","modified_gmt":"2022-07-15T11:38:35","slug":"what-does-ratio-mean-on-twitter-3","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3","title":{"rendered":"What Does Ratio Mean on Twitter?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a69a0557ae69\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a69a0557ae69\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a69a0557ae69\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3\/#What_Does_Ratio_Mean_on_Twitter\" title=\"What Does Ratio Mean on Twitter?\">What Does Ratio Mean on Twitter?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3\/#Ratios_are_popular_on_social_media\" title=\"Ratios are popular on social media\">Ratios are popular on social media<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3\/#They_are_used_in_internet_fights\" title=\"They are used in internet fights\">They are used in internet fights<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3\/#They_can_lead_to_more_comments_and_likes\" title=\"They can lead to more comments and likes\">They can lead to more comments and likes<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3\/#They_can_be_a_call-to-action\" title=\"They can be a call-to-action\">They can be a call-to-action<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_Does_Ratio_Mean_on_Twitter\"><\/span>What Does Ratio Mean on Twitter?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" style=\"max-width:42% margin:0px 10px; max-height:356px; height:auto; width:auto;\" src=\"https:\/\/i.imgur.com\/mJP83XW.jpg\" alt=\"what does ratioed mean on twitter\" align=\"right\">  <\/p>\n<p>If you&#8217;ve ever wondered what &#8220;ratioed&#8221; means on Twitter, you&#8217;re not alone. This new term is making the rounds on social media sites like Facebook, Instagram, and TikTok. Though they&#8217;re most often associated with contentious tweets, they can also be deliberately offensive or simply go viral. One ratioed tweet from the end of 2018 was a simple post about a Brooklyn barbecue joint.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ratios_are_popular_on_social_media\"><\/span>Ratios are popular on social media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Why are ratios so popular on social media? The popularity of ratios is primarily due to the use of celebrity fans. These users often create posts that trigger a range of reactions in different groups of users. The results of this often lead to tarnishing of the original post, and a cascading effect of more comments and likes. Twitter is one of the most popular social media platforms for ratioing, with the highest amount of ratioed posts. As a result, Twitter has become famous for its controversial posts and arguments in the comment section.<\/p>\n<p>The word ratio was most likely coined sometime in the last few years, though the exact date has not been confirmed. The phrase has since become widely popular online, most notably in a July 2017 article in Esquire. This article discussed the importance of the word ratio on Twitter, and highlighted one example of a user&#8217;s reaction to United Airlines&#8217; decision to pull a passenger from a flight. This particular article has more than 52,000 replies and 6,400 likes, demonstrating how social media users can benefit from ratios. The phrase&#8217;s popularity has grown in recent years, and in September 2020, the Urban Dictionary added a definition for the term &#8220;ratios.&#8221;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_are_used_in_internet_fights\"><\/span>They are used in internet fights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Using the hashtag &#8220;#ratioed on Twitter&#8221; is an increasingly popular way to get back at someone for an online blunder. Ratio is a measure of mutual respect between two magnitudes of the same kind. Ratioed tweets are often created by fans of a popular person, company, or celebrity. Fans of a celebrity will often ratio the tweets of those who are in opposition to them.<\/p>\n<p>Ratioed tweets often cite a banned book or an argument that was made before their time. It&#8217;s important to remember that socrates, Jesus, and Copernicus were tweeters. Their contemporaries would have applied ratios to their own tweets. One day, a small percentage of tweets that are ratioed on Twitter may become gospel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_can_lead_to_more_comments_and_likes\"><\/span>They can lead to more comments and likes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twitter has long claimed to be the first medium to democratize the distribution of scholastic ideas, but its ratio system has a few flaws. In order to be considered ratioed, a tweet must be at least 2:1 more replies than likes. A ratio of 10:1 indicates that the tweet is on solid ground. In the case of a ratio of two, the tweet is on shaky ground. However, if the ratio of two to one is higher, it&#8217;s a solid sign.<\/p>\n<p>It&#8217;s important to remember that ratioed tweets will get more attention than regular tweets. The problem is that there&#8217;s no technical moderator on Twitter, so users will comment on them. People will argue with you in comments under your tweets. Occasionally, they&#8217;ll even use abusive language. Because of this, only a few tweets will receive much attention and discussion.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_can_be_a_call-to-action\"><\/span>They can be a call-to-action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Call-to-actions on social media are usually longer, but they can be effective when they highlight the benefits of a product or service. Using images with your call-to-action increases the chance of your message being read. Use photos, stock photos, typeset words on a color background, and even custom elements. Images are also more likely to be shared by followers than plain text.<\/p>\n<p>The challenge with calling an audience to take action is how to write a compelling call-to-action. While many social media platforms offer CTAs, not all can make it work. A company like TOMS, for example, is successful in combining social responsibility and a call-to-action. This brand has a recognizable message, but their offers are also designed to interest followers. The company also partners with environmental organizations such as the Environmental Defense Fund. By softening the call-to-action and emphasizing social connection, TOMS is able to engage followers and make their purchases.<\/p>\n<p>Another great example of a successful call-to-action on Twitter is Nike. The iconic athletic brand has made its social media campaigns popular by tapping into important social issues, while building a strong relationship with its customers. One of the most effective ways to turn a slogan into a call-to-action is to ask a customer to #JustDoIt. While the response will vary depending on the viewer, the hashtag encourages people to engage.<\/p>\n<p> <iframe height=\"231\" width=\"413\" frameborder=\"0\" allowfullscreen=\"true\" src=\"https:\/\/www.youtube.com\/embed\/3f69MJPXeYo\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Does Ratio Mean on Twitter? If you&#8217;ve ever wondered what &#8220;ratioed&#8221; means on Twitter, you&#8217;re not alone. This new term is making the rounds on social media sites like Facebook, Instagram, and TikTok. Though they&#8217;re most often associated with contentious tweets, they can also be deliberately offensive or simply go viral. One ratioed tweet [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16102,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Does Ratio Mean on Twitter? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Does Ratio Mean on Twitter?\" \/>\n<meta property=\"og:description\" content=\"What Does Ratio Mean on Twitter? If you&#8217;ve ever wondered what &#8220;ratioed&#8221; means on Twitter, you&#8217;re not alone. This new term is making the rounds on social media sites like Facebook, Instagram, and TikTok. Though they&#8217;re most often associated with contentious tweets, they can also be deliberately offensive or simply go viral. One ratioed tweet [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-15T11:38:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-15T11:38:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/What-Does-Ratio-Mean-on-Twitter_14378.png\" \/>\n\t<meta property=\"og:image:width\" content=\"963\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3\",\"url\":\"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3\",\"name\":\"What Does Ratio Mean on Twitter? - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-15T11:38:34+00:00\",\"dateModified\":\"2022-07-15T11:38:35+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What Does Ratio Mean on Twitter?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Does Ratio Mean on Twitter? - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3","og_locale":"en_US","og_type":"article","og_title":"What Does Ratio Mean on Twitter?","og_description":"What Does Ratio Mean on Twitter? If you&#8217;ve ever wondered what &#8220;ratioed&#8221; means on Twitter, you&#8217;re not alone. This new term is making the rounds on social media sites like Facebook, Instagram, and TikTok. Though they&#8217;re most often associated with contentious tweets, they can also be deliberately offensive or simply go viral. One ratioed tweet [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3","og_site_name":"Zeru","article_published_time":"2022-07-15T11:38:34+00:00","article_modified_time":"2022-07-15T11:38:35+00:00","og_image":[{"width":963,"height":872,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/What-Does-Ratio-Mean-on-Twitter_14378.png","type":"image\/png"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3","url":"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3","name":"What Does Ratio Mean on Twitter? - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-15T11:38:34+00:00","dateModified":"2022-07-15T11:38:35+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/what-does-ratio-mean-on-twitter-3#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"What Does Ratio Mean on Twitter?"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/14378"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=14378"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/14378\/revisions"}],"predecessor-version":[{"id":14382,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/14378\/revisions\/14382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/16102"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=14378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=14378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=14378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}