{"id":13764,"date":"2022-07-15T11:03:54","date_gmt":"2022-07-15T11:03:54","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=13764"},"modified":"2022-07-15T11:03:55","modified_gmt":"2022-07-15T11:03:55","slug":"the-benefits-of-twitter-for-brands-and-consumers","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers","title":{"rendered":"The Benefits of Twitter for Brands and Consumers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e8ebe528179\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e8ebe528179\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e8ebe528179\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers\/#The_Benefits_of_Twitter_for_Brands_and_Consumers\" title=\"The Benefits of Twitter for Brands and Consumers\">The Benefits of Twitter for Brands and Consumers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers\/#Tweets_are_short_messages\" title=\"Tweets are short messages\">Tweets are short messages<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers\/#They_contain_photos_videos_links_and_text\" title=\"They contain photos, videos, links, and text\">They contain photos, videos, links, and text<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers\/#They_can_include_hashtags\" title=\"They can include hashtags\">They can include hashtags<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers\/#They_are_a_form_of_social_media\" title=\"They are a form of social media\">They are a form of social media<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers\/#They_are_a_way_to_get_a_quick_response_from_a_company\" title=\"They are a way to get a quick response from a company\">They are a way to get a quick response from a company<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers\/#They_are_a_way_to_keep_in_touch_with_friends\" title=\"They are a way to keep in touch with friends\">They are a way to keep in touch with friends<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers\/#They_are_a_way_to_market\" title=\"They are a way to market\">They are a way to market<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"The_Benefits_of_Twitter_for_Brands_and_Consumers\"><\/span>The Benefits of Twitter for Brands and Consumers<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" style=\"max-width:36% width:auto; margin:0px 10px; height:auto; max-height:218px;\" alt=\"what is twitter used for\" src=\"https:\/\/i.imgur.com\/WVQnfti.jpg\" align=\"left\">  <\/p>\n<p>As a brand, Twitter is a valuable marketing tool. The fact is, without consumers, brands cannot deliver their products. Twitter is one of the fastest ways to communicate with your audience. You post a short message, known as a tweet, to the people you follow. In return, they hope you&#8217;ll find it interesting and useful. Also known as microblogging, Twitter allows you to reach your target audience quickly. In this article, we&#8217;ll explore some of the benefits of Twitter for brands and consumers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tweets_are_short_messages\"><\/span>Tweets are short messages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A Tweet is a short message sent on the Twitter network. Twitter&#8217;s design is influenced by the format of text messages sent by cell phones. A tweet can contain up to 140 characters, but there are ways to expand your message beyond the limit. You can read a longer message on Twitter&#8217;s Web site or with a third-party desktop application. Twitter has recently expanded the content of its Tweets, making them more than just text messages. Instead of limited to text, you can now include pictures and even six-second video clips!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_contain_photos_videos_links_and_text\"><\/span>They contain photos, videos, links, and text<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Like all social networking sites, Twitter allows you to upload and share photos, videos, and links, but you can also post animated images. GIFs, or graphical interchange format, are a popular way to share moving images, and they can often replace conventional videos. However, Twitter does have a 15MB limit for desktop GIFs and a 5MB limit for mobile GIFs. To ensure your content is accessible for a wide variety of viewers, make sure to check Twitter&#8217;s file size limitations before uploading.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_can_include_hashtags\"><\/span>They can include hashtags<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hashtags are a natural way to organize content on Twitter. Rather than creating a centralized directory for content, users create and manage their own hashtags. When you type a hashtag into the Twitter search field, you should see a list of them. Hover your mouse over a hashtag to open the dropdown menu to reply or retweet. After that, you can select a hashtag to see related tweets.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_are_a_form_of_social_media\"><\/span>They are a form of social media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The term &#8220;tweet&#8221; has come from bird calls, which are short bursts of information. The term &#8220;twittering&#8221; is a common part of the language, which has evolved into a booming industry. Despite its short-lived nature, Twitter has become a critical tool in marketing, as well as a great way to engage with your audience. Here are some useful tips to make Twittering work for your brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_are_a_way_to_get_a_quick_response_from_a_company\"><\/span>They are a way to get a quick response from a company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twitter is a great platform for getting a quick response from a company. While some may consider tweeting questions impolite, the truth is that there are many benefits to using this social media platform to contact a company. For one, Twitter allows you to interact with a live human. Unlike traditional phone calls or emails, users are not automatically assigned to an agent and must wait for a human to reply.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_are_a_way_to_keep_in_touch_with_friends\"><\/span>They are a way to keep in touch with friends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can use Twitter to stay in touch with friends through your mobile phone. The platform allows you to manage your contacts and register messages. You can also write messages to friends and family. There are many ways to use Twitter, but it&#8217;s important to follow a few rules to ensure you&#8217;re safe. Listed below are some of the best ways to get started. If you&#8217;re a social media newbie, consider these tips for avoiding spam.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"They_are_a_way_to_market\"><\/span>They are a way to market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the best ways to market your product or service online is to use Twitter. Twitter provides a low-effort, high-value way to engage with a segmented audience. You can find out more about your target audience, their needs, and why they make the decisions they do. Twitter also has powerful marketing tools that help you find new followers and make connections. You can use these tools to your advantage, and your business will benefit.<\/p>\n<p> <iframe width=\"386\" height=\"216\" allowfullscreen=\"true\" src=\"https:\/\/www.youtube.com\/embed\/_tp5JVMu0jc\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Benefits of Twitter for Brands and Consumers As a brand, Twitter is a valuable marketing tool. The fact is, without consumers, brands cannot deliver their products. Twitter is one of the fastest ways to communicate with your audience. You post a short message, known as a tweet, to the people you follow. In return, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16410,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Benefits of Twitter for Brands and Consumers - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Benefits of Twitter for Brands and Consumers\" \/>\n<meta property=\"og:description\" content=\"The Benefits of Twitter for Brands and Consumers As a brand, Twitter is a valuable marketing tool. The fact is, without consumers, brands cannot deliver their products. Twitter is one of the fastest ways to communicate with your audience. You post a short message, known as a tweet, to the people you follow. In return, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers\" \/>\n<meta property=\"og:site_name\" content=\"Zeru\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-15T11:03:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-15T11:03:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/The-Benefits-of-Twitter-for-Brands-and-Consumers_13764.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"702\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lizzie Yates\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lizzie Yates\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers\",\"url\":\"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers\",\"name\":\"The Benefits of Twitter for Brands and Consumers - Zeru\",\"isPartOf\":{\"@id\":\"https:\/\/zeru.com\/blog\/#website\"},\"datePublished\":\"2022-07-15T11:03:54+00:00\",\"dateModified\":\"2022-07-15T11:03:55+00:00\",\"author\":{\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\"},\"breadcrumb\":{\"@id\":\"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/zeru.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Benefits of Twitter for Brands and Consumers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zeru.com\/blog\/#website\",\"url\":\"https:\/\/zeru.com\/blog\/\",\"name\":\"Zeru\",\"description\":\"Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zeru.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e\",\"name\":\"Lizzie Yates\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"contentUrl\":\"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg\",\"caption\":\"Lizzie Yates\"},\"description\":\"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.\",\"url\":\"https:\/\/zeru.com\/blog\/author\/writer\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Benefits of Twitter for Brands and Consumers - Zeru","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers","og_locale":"en_US","og_type":"article","og_title":"The Benefits of Twitter for Brands and Consumers","og_description":"The Benefits of Twitter for Brands and Consumers As a brand, Twitter is a valuable marketing tool. The fact is, without consumers, brands cannot deliver their products. Twitter is one of the fastest ways to communicate with your audience. You post a short message, known as a tweet, to the people you follow. In return, [&hellip;]","og_url":"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers","og_site_name":"Zeru","article_published_time":"2022-07-15T11:03:54+00:00","article_modified_time":"2022-07-15T11:03:55+00:00","og_image":[{"width":702,"height":510,"url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/The-Benefits-of-Twitter-for-Brands-and-Consumers_13764.jpg","type":"image\/jpeg"}],"author":"Lizzie Yates","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lizzie Yates","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers","url":"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers","name":"The Benefits of Twitter for Brands and Consumers - Zeru","isPartOf":{"@id":"https:\/\/zeru.com\/blog\/#website"},"datePublished":"2022-07-15T11:03:54+00:00","dateModified":"2022-07-15T11:03:55+00:00","author":{"@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e"},"breadcrumb":{"@id":"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/zeru.com\/blog\/the-benefits-of-twitter-for-brands-and-consumers#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/zeru.com\/blog"},{"@type":"ListItem","position":2,"name":"The Benefits of Twitter for Brands and Consumers"}]},{"@type":"WebSite","@id":"https:\/\/zeru.com\/blog\/#website","url":"https:\/\/zeru.com\/blog\/","name":"Zeru","description":"Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zeru.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/61005d9ec00b94bc50fbaf11b78aa55e","name":"Lizzie Yates","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/zeru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","contentUrl":"https:\/\/zeru.com\/blog\/wp-content\/uploads\/19-150x150.jpg","caption":"Lizzie Yates"},"description":"A content marketing strategist with the Zeru team for a little over 5 years, Lizzie Yates specializes in everything digital media with a particular focus on social media and technology. Her passion? To follow how the social media sites like Instagram, YouTube, Facebook, Twitter, and TikTok are maturing over time, and what businesses can do to keep up. She shares her insights on our blog in a true outpouring of knowledge and expertise. Her knowledge about technology and social media is vast, and she is always willing to share her insights with businesses to help them stay up-to-date with the latest trends.","url":"https:\/\/zeru.com\/blog\/author\/writer"}]}},"_links":{"self":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/13764"}],"collection":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/comments?post=13764"}],"version-history":[{"count":1,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/13764\/revisions"}],"predecessor-version":[{"id":13768,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/posts\/13764\/revisions\/13768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media\/16410"}],"wp:attachment":[{"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/media?parent=13764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/categories?post=13764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zeru.com\/blog\/wp-json\/wp\/v2\/tags?post=13764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}