{"id":13728,"date":"2022-07-15T11:03:52","date_gmt":"2022-07-15T11:03:52","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=13728"},"modified":"2022-07-15T11:03:52","modified_gmt":"2022-07-15T11:03:52","slug":"what-type-of-platform-is-twitter","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/what-type-of-platform-is-twitter","title":{"rendered":"What Type of Platform is Twitter?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e66865df4e4\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e66865df4e4\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e66865df4e4\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/what-type-of-platform-is-twitter\/#What_Type_of_Platform_is_Twitter\" title=\"What Type of Platform is Twitter?\">What Type of Platform is Twitter?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/what-type-of-platform-is-twitter\/#Microblogging\" title=\"Microblogging\">Microblogging<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/what-type-of-platform-is-twitter\/#Social_networking\" title=\"Social networking\">Social networking<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/what-type-of-platform-is-twitter\/#Online_news\" title=\"Online news\">Online news<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/what-type-of-platform-is-twitter\/#Sprout_Social\" title=\"Sprout Social\">Sprout Social<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/what-type-of-platform-is-twitter\/#Promoted_Trends\" title=\"Promoted Trends\">Promoted Trends<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/what-type-of-platform-is-twitter\/#Promoted_Accounts\" title=\"Promoted Accounts\">Promoted Accounts<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/zeru.com\/blog\/what-type-of-platform-is-twitter\/#Business_profiles\" title=\"Business profiles\">Business profiles<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_Type_of_Platform_is_Twitter\"><\/span>What Type of Platform is Twitter?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>What type of platform is Twitter? The name was coined to distinguish it from the podcasting service Odeo, which was founded by Evan Williams and Biz Stone, a former Google employee and creator of the popular Web authoring tool Blogger. Unfortunately, the management of Odeo felt it could not compete with the growing popularity of Apple and other large tech companies, and a service was needed. Evan Williams and Biz Stone&#8217;s team opted to create a short messaging service, and Jack Dorsey and Noah Glass came up with the name Twttr.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Microblogging\"><\/span>Microblogging<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Several benefits of microblogging on Twitter include the ability to broadcast short updates 24 hours a day, and the fact that it is more concise than a long blog post. Also, it can help improve brand visibility. It can reduce the time needed to create content, as 40% of consumers check their mobile phone within five minutes of waking up. If you have any questions or concerns about microblogging on Twitter, contact PNJ Sharptech, an SEO Services provider.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Social_networking\"><\/span>Social networking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twitter is an American communications company based in San Francisco, California, that operates the microblogging and social networking service. It previously operated the short-video-sharing service Vine and the live-streaming service Periscope. The company is widely used by users for sharing news, photos and videos. However, it has been the subject of some controversy in recent years, despite its popularity among young users. So, does Twitter really work?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Online_news\"><\/span>Online news<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Almost nine out of 10 people who use Twitter to consume news click on stories at least occasionally. Of those, 39 percent said they always clicked on stories. Another 51 percent said they click on stories occasionally. The survey also found that people who use Twitter are more likely to read news about topics that interest them. The survey also revealed that people use Twitter to discover new news providers and voices. In addition, the survey found that users are more likely to share news about their favorite topics with others.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sprout_Social\"><\/span>Sprout Social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sprout Social is a social media management tool that supports Twitter, Facebook, LinkedIn, YouTube, Google+ company pages, and Instagram business accounts. Its additional functionality includes the ability to track social media updates and tie them into Google Analytics. In addition to social media monitoring, Sprout Social supports publishing, social listening, and a Smart Inbox. Here are some of the features that you&#8217;ll find useful:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promoted_Trends\"><\/span>Promoted Trends<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While the high cost of Twitter Promoted Trends may make it out of the reach of many small businesses, they can still benefit from the service. By riding on the coattails of established brands, small businesses can increase their brand awareness and potentially gain more customers. As an example, HBO&#8217;s @GameOfThrones account tweeted, &#8220;Epic television.&#8221; Other brands have used this marketing strategy to generate buzz and awareness for their shows or products. Promoted Trends cost approximately $120,000 per day.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promoted_Accounts\"><\/span>Promoted Accounts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re a business owner, you&#8217;ve probably noticed that Promoted Accounts are showing up on the sidebar of your Twitter feed. As an advertiser, you can purchase sidebar space to showcase your brand on other users&#8217; timelines. Unlike organically recommended accounts, promoted accounts display a &#8216;Promoted&#8217; label. These accounts will be suggested to you by Twitter based on the topics you&#8217;re interested in.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Business_profiles\"><\/span>Business profiles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As of today, there are two main reasons you should create a Twitter business profile. One, it is more convenient to post information about your business than a personal profile. The other is to make it easier to connect with people that follow your brand. If you have a business website, a business Facebook page, or a blog, you can all create a Twitter profile to promote your business. In this article, we&#8217;ll go over the advantages of each of these social media tools.<\/p>\n<p> <iframe width=\"403\" src=\"https:\/\/www.youtube.com\/embed\/HHJljDHReLg\" allowfullscreen=\"true\" height=\"225\" frameborder=\"0\" style=\"margin:0px auto; display: block;\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Type of Platform is Twitter? What type of platform is Twitter? The name was coined to distinguish it from the podcasting service Odeo, which was founded by Evan Williams and Biz Stone, a former Google employee and creator of the popular Web authoring tool Blogger. Unfortunately, the management of Odeo felt it could not [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16421,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Type of Platform is Twitter? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/what-type-of-platform-is-twitter\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Type of Platform is Twitter?\" \/>\n<meta property=\"og:description\" content=\"What Type of Platform is Twitter? What type of platform is Twitter? 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