{"id":12399,"date":"2022-07-14T07:02:02","date_gmt":"2022-07-14T07:02:02","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=12399"},"modified":"2022-07-14T07:02:02","modified_gmt":"2022-07-14T07:02:02","slug":"how-to-go-live-on-facebook-page","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/how-to-go-live-on-facebook-page","title":{"rendered":"How to Go Live on Facebook Page"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3051c81d444\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-6a3051c81d444\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3051c81d444\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/how-to-go-live-on-facebook-page\/#How_to_Go_Live_on_Facebook_Page\" title=\"How to Go Live on Facebook Page\">How to Go Live on Facebook Page<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/how-to-go-live-on-facebook-page\/#Creating_a_live_video\" title=\"Creating a live video\">Creating a live video<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/how-to-go-live-on-facebook-page\/#Scheduling_a_live_video\" title=\"Scheduling a live video\">Scheduling a live video<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/how-to-go-live-on-facebook-page\/#Chatting_with_viewers\" title=\"Chatting with viewers\">Chatting with viewers<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/how-to-go-live-on-facebook-page\/#Creating_a_CTA\" title=\"Creating a CTA\">Creating a CTA<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/how-to-go-live-on-facebook-page\/#Promoting_a_live_stream\" title=\"Promoting a live stream\">Promoting a live stream<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"How_to_Go_Live_on_Facebook_Page\"><\/span>How to Go Live on Facebook Page<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>If you have a Facebook page, you&#8217;ve probably wondered how to go live. You can do so by scheduling a live video on your page, chatting with viewers, or using a CTA (call to action) to draw more attention to your content. Fortunately, there&#8217;s no shortage of resources for creating and scheduling a live video. Follow the tips below to get started. Once you&#8217;ve created your account, you&#8217;ll be able to publish live videos on your page and interact with your viewers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_live_video\"><\/span>Creating a live video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Facebook has made it easy for users to add live videos to their posts, but how do you do it? First, go to your Facebook profile and click the Edit Profile button. Once there, you can add a title and description. After that, you can add widgets, polls, and links. Finally, tap on the Start Live Video button to start broadcasting. You can also use paired encoders or a desktop camera to go live.<\/p>\n<p>Before you go live with your live stream, be sure to introduce yourself and what you&#8217;re doing. Remember, you may have zero viewers at first, but once your video shows up in people&#8217;s News Feeds, it will start gaining momentum. If you want to get more viewers, make sure your video is visually engaging. That way, viewers will stay longer and come back for more. Try to include a call to action at the end of the broadcast to encourage people to join your page.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Scheduling_a_live_video\"><\/span>Scheduling a live video<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you want to schedule a live video on your Facebook page, you will need to start by creating a post and adding a description. Next, you will want to configure your tools and settings. After that, you will want to tap Start Live Video. Now, you will want to select a date and time for your broadcast, which is best suited for your audience. To create a video and broadcast it, follow the steps outlined above.<\/p>\n<p>First, create a Facebook page. Go to Settings &gt; Videos and then select Scheduled to create recurring events. In the Schedule section, you&#8217;ll need to enter a date and time in the future, along with a custom image. Facebook will use your page&#8217;s profile photo by default. Once you&#8217;ve created a page, you can schedule a live video to appear later by setting a reminder.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chatting_with_viewers\"><\/span>Chatting with viewers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can now live stream videos on Facebook by adding viewers and friends to your broadcast. This new feature is currently available in some countries but is set to be released widely later this summer. You can invite guests to join your broadcast by clicking on the &#8220;Live viewers&#8221; and &#8220;Comments&#8221; tabs, then selecting the viewer you want to include. If they join, you can start a chat, or they can decline your invitation. You can add guests in landscape or portrait mode, so that your audience can see more of your screen.<\/p>\n<p>When it comes to engaging viewers, it&#8217;s vital to remember that Facebook will reward broadcasts with a high relevancy score. More comments mean your broadcast will be more likely to appear in viewers&#8217; News Feeds. In addition to responding to viewer comments, you can mention their names and make them feel appreciated. But if you don&#8217;t want to interrupt your stream to respond to comments, make sure someone else is watching. If you&#8217;re not using a laptop, you should try to reply to viewers&#8217; comments from a desktop computer.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Creating_a_CTA\"><\/span>Creating a CTA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When deciding to create a call-to-action button for your Facebook page, make sure it is prominently placed. It should be directly to the left of the Like button. Facebook has yet to roll this feature out to the entire world, but once it does, you should get right on it. Using the right mix of content, you can convert more fans. Your Facebook page should function as a landing page, so make sure that the CTA is prominently placed.<\/p>\n<p>If you have an offer that requires subscribers to subscribe to your channel, then it makes sense to include a CTA that directs viewers to that page after the live video. This CTA could be a website link, a free eBook, a Facebook page, or even an Instagram account. In any case, your call-to-action should point viewers to some action that will benefit them. If you can&#8217;t decide which CTA to use, experiment with different options and see what works best for you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promoting_a_live_stream\"><\/span>Promoting a live stream<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Promoting a live stream on a business Facebook page requires some effort on your part. In addition to announcing the stream frequently and sharing new content, you should also create a call to action button and highlight any useful tips or topics you&#8217;ll be covering. This way, viewers will stay engaged even after the live stream ends. The best way to do this is to cross-promote your live stream across various social media channels.<\/p>\n<p>To promote a live stream on Facebook, create a teaser video. These can be created with templates that you can customize to suit your needs. Then, post the teaser video on your business page, or attach it to a marketing email. You can also schedule a live broadcast using Facebook Live Producer. Once it&#8217;s scheduled, the tool will publish a post announcing the event. If you create a template for the beginning and end, people can click it to be reminded when the live stream begins.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Go Live on Facebook Page If you have a Facebook page, you&#8217;ve probably wondered how to go live. You can do so by scheduling a live video on your page, chatting with viewers, or using a CTA (call to action) to draw more attention to your content. Fortunately, there&#8217;s no shortage of resources [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Go Live on Facebook Page - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/how-to-go-live-on-facebook-page\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Go Live on Facebook Page\" \/>\n<meta property=\"og:description\" content=\"How to Go Live on Facebook Page If you have a Facebook page, you&#8217;ve probably wondered how to go live. 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