{"id":12283,"date":"2022-07-14T06:58:00","date_gmt":"2022-07-14T06:58:00","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=12283"},"modified":"2022-07-14T06:58:00","modified_gmt":"2022-07-14T06:58:00","slug":"when-will-facebook-change-its-name","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/when-will-facebook-change-its-name","title":{"rendered":"When Will Facebook Change Its Name?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ed4bde8a4ac\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69ed4bde8a4ac\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ed4bde8a4ac\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/when-will-facebook-change-its-name\/#When_Will_Facebook_Change_Its_Name\" title=\"When Will Facebook Change Its Name?\">When Will Facebook Change Its Name?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/when-will-facebook-change-its-name\/#Metaverse\" title=\"Metaverse\">Metaverse<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/when-will-facebook-change-its-name\/#VR_service\" title=\"VR service\">VR service<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/when-will-facebook-change-its-name\/#Apps\" title=\"Apps\">Apps<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/when-will-facebook-change-its-name\/#Corporate_structure\" title=\"Corporate structure\">Corporate structure<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/zeru.com\/blog\/when-will-facebook-change-its-name\/#Sources\" title=\"Sources\">Sources<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/zeru.com\/blog\/when-will-facebook-change-its-name\/#Rumors\" title=\"Rumors\">Rumors<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"When_Will_Facebook_Change_Its_Name\"><\/span>When Will Facebook Change Its Name?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p> <img decoding=\"async\" src=\"https:\/\/i.imgur.com\/n35EGKp.jpg\" alt=\"when will facebook change its name\"> <\/p>\n<p>While the name change is still being kept under wraps, Facebook has been talking about becoming a metaverse company. It formed a team dedicated to the goal and recently announced that it will create 10,000 new high-skilled jobs in Europe over the next five years. This past September, it released a version of its augmented reality smart glasses, called Ray-Ban Stories. The company has been making waves in several different industries and has been a leader in the tech space for many years.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Metaverse\"><\/span>Metaverse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The recent news about Facebook&#8217;s controversial name change has created a stir, but it is unlikely to make the company&#8217;s reputation any worse. The company was criticized for being too popular and distracting and has also been criticized for its safety and privacy practices. A name change could address these concerns and help Facebook avoid public backlash. Facebook has long talked up its vision for the future, but its name has become a source of controversy.<\/p>\n<p>Zuckerberg&#8217;s latest teasers tease new social, gaming, and workplace concepts, and acknowledged the optics of focusing on these products instead of the original name. In a series of concept videos, the company described its future vision for the metaverse, showing people sending holographic images to a concert, chatting with distant colleagues via video, and playing immersive games with friends. Zuckerberg also took a jab at Apple, claiming that Apple&#8217;s &#8220;stifling&#8221; taxation policies stifle the growth of creativity.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"VR_service\"><\/span>VR service<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The company has been building up to its upcoming metaverse announcement for months. Last year it released the Oculus Quest 2 VR headset, and in August it revealed the Horizon Workrooms VR service, allowing VR users to gather in a virtual space just as if they were in an in-person office meeting. In September, it announced the launch of a line of VR-compatible eyewear designed by Ray-Ban. The lenses can record videos, and Facebook has said the glasses can record video.<\/p>\n<p>The name of the company&#8217;s VR service is not yet known to the full senior management, and it is unclear whether or not it will follow in Philip Morris&#8217; footsteps. In 2001, the tobacco company rebranded itself to Altria Group after years of reputational damage. But the new name for the Facebook VR service could be connected to the company&#8217;s work on the augmented reality glasses. The name change is likely to have something to do with the Horizon VR app, which the company has been working on for several years.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Apps\"><\/span>Apps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When will Facebook change its name? There are a lot of possible reasons why the social media giant would consider a name change. Mark Zuckerberg has long talked about the importance of becoming a &#8220;metaverse&#8221; company and recently announced plans to create 10,000 high-skill jobs in the European Union over the next five years. It has also been the subject of numerous lawsuits and bad press. But a name change seems like a logical next step for the company.<\/p>\n<p>The company has been the subject of negative press, including reports regarding the leaking of internal documents by whistleblower Frances Haugen. Some people have interpreted the renaming as a ploy to distract from the negative narrative that surrounds the social media company. While some people believe that Facebook should change its name to improve its image, others view the rebranding as a way to protect itself against its problematic products.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Corporate_structure\"><\/span>Corporate structure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Changing the company&#8217;s name may be a sign of a larger strategy. Facebook has dominated the social media world, but it is still looking to expand beyond its core properties. This move may be a reaction to the recent leaks of internal documents. The name change could also be a way to divert attention from the company&#8217;s reputational problems. But if this is the case, why will Facebook change its name?<\/p>\n<p>It&#8217;s not the first tech company to make such a move. Google changed its name in 2015 to signal the consolidation of its many divisions. Facebook&#8217;s parent company, Alphabet, has also changed its name a number of times. In 2015, the company reorganized under the new name Alphabet, signaling an expansion into other areas. This includes the acquisition of health tech company Oculus, as well as other technology companies. In 2016, Snapchat rebranded as Snap Inc. and introduced its camera glasses.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sources\"><\/span>Sources<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the reasons Facebook is considering a name change is the company&#8217;s focus on augmented reality and virtual reality. The company&#8217;s CEO said in July that the company is moving from being a social media company to a &#8220;metaverse&#8221; that will integrate various features. However, this name change may have other purposes besides the obvious: to separate itself from controversies. As a result, it is planning a rebranding event for its Connect conference.<\/p>\n<p>While the company&#8217;s new name is under wraps, speculation is mounting that it will be taken from its unreleased virtual reality platform, Horizon Worlds. Previously, Facebook was called &#8220;Facebook Horizons.&#8221; While many have argued the new name will give the company a fresh start, others say it will distract the public from the negative narrative surrounding the company. The name change comes amid the current controversies that have roiled Facebook. A former employee testified last month that Facebook prioritizes profit over users, and leaked confidential documents related to her allegations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rumors\"><\/span>Rumors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having become the world&#8217;s sixth most valuable company, Facebook is looking to expand beyond its core properties to include augmented reality and virtual reality applications. The company&#8217;s revenue has increased 56% in the past year and nearly 3 billion people use its products monthly. It&#8217;s hard to imagine a company that has become so successful, and yet is still struggling with its name. While the company has consistently defended its brand, it&#8217;s no longer a name that evokes the same kind of emotion as the original name.<\/p>\n<p>While rumors about when Facebook will change its name are not confirmed by a third-party, recent developments suggest that it will be sooner than expected. The company has long talked about becoming a &#8220;metaverse&#8221; company. The company has even announced plans to create 10,000 jobs in the EU in the next five years. It has also introduced &#8220;Horizon Workrooms,&#8221; an augmented reality smart glass.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Will Facebook Change Its Name? While the name change is still being kept under wraps, Facebook has been talking about becoming a metaverse company. It formed a team dedicated to the goal and recently announced that it will create 10,000 new high-skilled jobs in Europe over the next five years. This past September, it [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When Will Facebook Change Its Name? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/when-will-facebook-change-its-name\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Will Facebook Change Its Name?\" \/>\n<meta property=\"og:description\" content=\"When Will Facebook Change Its Name? 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