{"id":12280,"date":"2022-07-14T06:58:00","date_gmt":"2022-07-14T06:58:00","guid":{"rendered":"https:\/\/zeru.com\/blog\/?p=12280"},"modified":"2022-07-14T06:58:00","modified_gmt":"2022-07-14T06:58:00","slug":"when-is-facebook-changing-to-meta","status":"publish","type":"post","link":"https:\/\/zeru.com\/blog\/when-is-facebook-changing-to-meta","title":{"rendered":"When is Facebook Changing to Meta?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-flat ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e9282f1ccf0\" class=\"cssicon\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><label for=\"ez-toc-cssicon-toggle-item-69e9282f1ccf0\"  class=\"cssiconcheckbox\">1<\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e9282f1ccf0\" ><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/zeru.com\/blog\/when-is-facebook-changing-to-meta\/#When_is_Facebook_Changing_to_Meta\" title=\"When is Facebook Changing to Meta?\">When is Facebook Changing to Meta?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/zeru.com\/blog\/when-is-facebook-changing-to-meta\/#Mark_Zuckerbergs_plan_to_rebrand_Facebook\" title=\"Mark Zuckerberg&#8217;s plan to rebrand Facebook\">Mark Zuckerberg&#8217;s plan to rebrand Facebook<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/zeru.com\/blog\/when-is-facebook-changing-to-meta\/#The_companys_plans_for_the_metaverse\" title=\"The company&#8217;s plans for the metaverse\">The company&#8217;s plans for the metaverse<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/zeru.com\/blog\/when-is-facebook-changing-to-meta\/#The_impact_of_the_rebranding_on_the_companys_bottom_line\" title=\"The impact of the rebranding on the company&#8217;s bottom line\">The impact of the rebranding on the company&#8217;s bottom line<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/zeru.com\/blog\/when-is-facebook-changing-to-meta\/#The_impact_of_the_rebranding_on_the_companys_privacy\" title=\"The impact of the rebranding on the company&#8217;s privacy\">The impact of the rebranding on the company&#8217;s privacy<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"When_is_Facebook_Changing_to_Meta\"><\/span>When is Facebook Changing to Meta?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><img decoding=\"async\" alt=\"when is facebook changing to meta\" src=\"https:\/\/i.imgur.com\/bnc9d43.jpg\">  <\/p>\n<p>If Facebook is rebranding itself as &#8220;meta&#8221; then it may be an attempt to revamp its reputation following a string of PR mishaps, including the spread of disinformation on the platform, content moderation failures, and revelations about the harmful effects of Facebook on human mental health. Facebook&#8217;s recent move into the virtual and augmented reality world is an interesting move, and aligns with the growing focus on the &#8220;metaverse&#8221; &#8211; efforts to combine virtual and augmented reality.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Mark_Zuckerbergs_plan_to_rebrand_Facebook\"><\/span>Mark Zuckerberg&#8217;s plan to rebrand Facebook<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The name change is not the only new twist in Facebook&#8217;s rebranding. Meta, the parent company that owns Instagram, Facebook, and Whatsapp, has unveiled a new virtual reality headset called Project Cambria. It is set to be released next year, at a higher price than the Quest 2 headset. In a move reminiscent of Google&#8217;s 2015 rebrand, Meta also announced that it is working on a virtual reality headset called Project Cambria. The headset will cost more than the Quest 2 headset, but it should have a hefty price tag.<\/p>\n<p>Facebook has been hit with criticism for its lack of privacy policies and other practices, as revealed by leaked internal documents provided by a former employee. This has made Facebook one of the most scrutinized companies in the world. Moreover, the brand has soured in the eyes of young people and their parents. Zuckerberg&#8217;s plan to distance himself from Facebook and its products will be seen as evasion tactics.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_companys_plans_for_the_metaverse\"><\/span>The company&#8217;s plans for the metaverse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zuckerberg has made it clear that the metaverse is the next chapter in the evolution of the Internet. While the name and corporate structure of Meta will remain the same, it will report financial results differently from Family of Apps and Reality Labs. According to Zuckerberg, the ultimate goal of Meta is to make users feel &#8220;presence&#8221; in an entirely different place. The company&#8217;s launch announcement explains this by saying &#8220;the ultimate goal of Meta is to make users feel like they are in another place, where they are not physically present.&#8221; The company hasn&#8217;t made much more than that clear.<\/p>\n<p>But, the metaverse has a lot of potential for brands, who would like to engage with their consumers in ways they couldn&#8217;t before? Facebook has already invested in this new technology, hiring over ten thousand people to create a social network in the future. The company has also poured tens of billions of dollars into the project, a sign of its confidence in the project. Although some critics see the investment as a distraction from its recent scandals, others believe that the metaverse is the next giant opportunity for brands to engage with consumers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_impact_of_the_rebranding_on_the_companys_bottom_line\"><\/span>The impact of the rebranding on the company&#8217;s bottom line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The new name could spell trouble for the company. The social networking giant has already surpassed its initial goal of reaching a billion users within the next decade. Facebook has also smartly invested in other social media platforms that are already deep players in the electronic exchange. As for the currency, Facebook is planning to launch a digital wallet. It may even offer a cryptocurrency. Facebook CEO Mark Zuckerberg hopes that people will associate the new name with the &#8220;metaverse,&#8221; which is a virtual world. The company has also announced plans to hire 10,000 new employees to work on this new venture.<\/p>\n<p>While the rebranding may have heightened Facebook&#8217;s share price, it also has a higher impact on the bottom line. The company is now referred to as Meta instead of Facebook Inc., with a blue infinity symbol as its logo. The new name encompasses Facebook, Instagram, WhatsApp, Oculus, and Facebook VR. Zuckerberg announced the rebranding during the company&#8217;s Connect conference, where he provided some insight into the company&#8217;s future plans for the metaverse.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_impact_of_the_rebranding_on_the_companys_privacy\"><\/span>The impact of the rebranding on the company&#8217;s privacy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Rebranding is nothing new for tech companies, but the impact on privacy is a particular concern. Google, for example, recently reorganized under the Alphabet holding company, signaling that the company had grown and expanded its business to a conglomerate. Meanwhile, Philip Morris rebranded to Altria Group to address its reputation, and the company recently faced criticism from members of Congress who compared its tactics to those of the tobacco industry.<\/p>\n<p>While some have welcomed Facebook&#8217;s rebranding, others are less than convinced. A Wharton professor is not convinced by Facebook&#8217;s reasoning for the move. Facebook is already under heavy scrutiny for the way it operates today, as whistleblower Frances Haugen testified before Congress. Antitrust regulators are also seeking to break up Facebook. It is unclear whether Facebook&#8217;s rebranding will change this.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When is Facebook Changing to Meta? If Facebook is rebranding itself as &#8220;meta&#8221; then it may be an attempt to revamp its reputation following a string of PR mishaps, including the spread of disinformation on the platform, content moderation failures, and revelations about the harmful effects of Facebook on human mental health. Facebook&#8217;s recent move [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.7 (Yoast SEO v21.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When is Facebook Changing to Meta? - Zeru<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeru.com\/blog\/when-is-facebook-changing-to-meta\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When is Facebook Changing to Meta?\" \/>\n<meta property=\"og:description\" content=\"When is Facebook Changing to Meta? 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